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"Self Presentation"
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Compensatory knowledge signaling in consumer word-of-mouth
This paper extends prior research on consumer knowledge beliefs and word-of-mouth transmission. Findings from four studies suggest that people compensate for unfavorable discrepancies between their actual and ideal consumer knowledge with heightened efforts to signal knowledgeability through the content and volume of their word-of-mouth transmissions. This compensatory knowledge signaling effect is moderated by the self-concept relevance (psychological closeness) of the word-of-mouth target and lay beliefs in the self-enhancement benefits of transmitting product knowledge. Content analysis of participants' product communications further supports our knowledge signaling account. The relationship between actual:ideal knowledge discrepancies and heightened word-of-mouth intentions is mediated by the specific negative emotion associated with actual:ideal self-discrepancies. Overall, the findings suggest that the relationship between consumer knowledge and word-of-mouth transmission depends not only on what you think you know, but also on what you wish you knew.
Journal Article
Israeli and Palestinian postcards : presentations of national self
Searing images of suicide bombings and retaliatory strikes now define the Israeli-Palestinian conflict for many Westerners, but television and print media are not the only visual realms in which the conflict is playing out. Even tourist postcards and greeting cards have been pressed into service as vehicles through which Israelis and Palestinians present competing visions of national selfhood and conflicting claims to their common homeland. In this book, Tim Jon Semmerling explores how Israelis and Palestinians have recently used postcards and greeting cards to present images of the national self, to build national awareness and reinforce nationalist ideologies, and to gain international acceptance. He discusses and displays the works of numerous postcard/greeting card manufacturers, artists, and photographers and identifies the symbolic choices in their postcards, how the choices are arranged into messages, what the messages convey and to whom, and who benefits and loses in these presentations of national self. Semmerling convincingly demonstrates that, far from being ephemeral, Israeli and Palestinian postcards constitute an important arena of struggle over visual signs and the power to produce reality.
eBook
Production of the 'self' in the digital age
\"This book investigates the relationship between the self and screen in the digital age, and examines how the notion of the self is re-negotiated and curated online. The chapters examine the production of the self in postmodernity through digital platforms by employing key concepts of ubiquity, the everyday, disembodiment and mortality. It locates self-production through ubiquitous imaging of the self and our environments with and through mobile technologies and in terms of its 'embeddedness' in our everyday lives. In this innovative text, Yasmin Ibrahim explores technology's co-location on our corporeal body, our notions of domesticity and banality, our renewed relationship with the screen and our enterprise with capital as well as the role of desire in the formation of the self. The result is a richly interdisciplinary volume that seeks to examine the formation of the self online, through its renewed negotiations with personalised technologies and with the emergence of social networking sites.
Book
What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation
The sale of digital items, such as avatars and decorative objects, is becoming an important source of revenue for virtual community (VC) websites. However, some websites are unable to leverage this source of revenue, and there is a corresponding lack of understanding about what motivates people to purchase digital items in VCs. To explain the phenomenon, we develop a model based on the theory of self-presentation. The model proposes that the desire for online self-presentation is a key driver for such purchases. We also hypothesize that the social influence factors of online self-presentation norms and VC involvement as well as personal control in the form of online presentation self-efficacy are antecedents of the desire for online self-presentation. The model was validated by using survey data collected from Cyworld (
N
=217) and Habbo (
N
=197), two online social network communities that have been pioneers in the sale of digital items. This work contributes to our understanding of the purchase of digital items by extending the theory of self-presentation and adds to the broader line of research on online identity. It also lends insights into how VC providers can tap this source of revenue.
Journal Article
The power of presence : be a voice in your child's ear even when you're not with them
The mother of memoirist Wes Moore outlines seven specific strategies--including faith, courage, and financial freedom--for ensuring that children consistently feel a positive caregiver's presence regardless of distance.
Book
Indirect self-presentation of people with machiavellianism accentuation
IntroductionPersonal traits influence persons’ perception of the social environment. Therefore analyzing stories with the non-specific plot can enable to distinguish particular characteristics.ObjectivesThe aim is to determine the features of verbal self-presentation of people with high and low scores on the Machiavellian scale.Methods1. For the selection of particular participants, who have high and low scores, the questionnaire «Dark triad» of Egorova was used. 2. For collection stories of respondents, a series of interviews was carried out with extra stimulus. There were 20 conversations. Age was from 19 to 29 (m = 23; sd = 7,1).ResultsThe opportunity to predict personal traits in general stories was proved. There is a confrontation between the person and the world in the speech of the Machiavellians. Their stories usually have a strong hero, other characters are ignored by the main person. Machiavellians want a safe and calm place that allows them to be themselves. We assume that this is a consequence of the fact that they have to dissemble in society. This statement requires further verification Non-Machiavellians are concerned by the opinion of society, that affects their life and behavior. They act for the well-being of the world while their own feelings are being ignored. There is a feeling of guilty in non-Machiavellians’ tales which is connected with failures around them.ConclusionsThe study was piloted interviewing method (with stimulus material) for the study of indirect verbal self-presentation. Differences were found between the people’s self-presentation with an accentuation of Machiavellianism and non-Machiavellianism.
Journal Article
Managing Your Professional Identity Online
In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space. Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to:- craft strong online biographical statements for a range of platforms;- prioritize where and how they want to represent themselves online in a professional capacity;- intentionally and purposefully create an effective brand for their professional identity online;- develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives;- regularly update and maintain an online presence;- post appropriately in a range of online platforms and environments; and-successfully promote their professional accomplishments. Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.
eBook