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"Self image"
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Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation
Purpose
This study aims to examine the moderated mediation model among self-image congruity, self-brand connection, self-motivation and brand preference and validate that actual and ideal self-image congruity are two distinct constructs. As shown in the conceptual model, actual and ideal self-image congruity toward a brand have direct and indirect positive effects on brand preference through self-brand connection, whereas self-motivation moderates the effect of self-image congruity on self-brand connection.
Design/methodology/approach
Data collection was done through mall intercepts in six shopping malls in Guangzhou, Zhuhai and Huizhou in southern China. In total, 461 usable questionnaires were collected with 500 distributed copies. Confirmatory factor analysis using Mplus (v.7) was done to assess the measurement validity for each construct. PROCESS analysis for SPSS (v.19.0.0) was used for hypothesis testing.
Findings
Both actual and ideal self-image congruities present significant positive effects on brand preference through self-brand connection. The relationship between self-image congruity and the self-brand connection is also moderated by self-motivation.
Originality/value
This study fills an existing literature gap by distinguishing self-image and ideal self-image congruity as distinct constructs. Self-brand connection is posited as a new way to understand the mechanism of the self-image congruity effect on brand preference. Samples from several shopping malls in southern China are used to justify the important moderating role of self-motivation in consumers’ brand preferences.
Journal Article
An accountability account
Accountability is a fundamental element of all societies and the organizations that operate within them. This paper focuses on the individual-level accountability concept of felt accountability (also referred to in the literature as simply accountability), which can be described as the perceptions of one’s personal accountability. We describe key theories that have formed the theoretical groundwork for the body of felt accountability literature, and discuss the empirical research published since the last major review of the accountability literature in the late 1990s. Empirical research has revealed that accountability has both constructive and deleterious consequences. Moreover, research examining accountability and key outcomes has produced mixed results, suggesting that consideration of moderators and nonlinear relationships are important when examining accountability. Although accountability is an important construct, there are many issues that have yet to be investigated by scholars. We identify limitations and gaps in the current body of the empirical research and conclude the paper with suggestions for scholars striving to make contributions to this line of research.
Journal Article
Clay work and body image in art therapy : using metaphor and symbolism to heal
\"Clay Work and Body Image in Art Therapy provides an important addition to resources available in the field of clay work and art therapy, highlighting the unique sensory aspects of the medium and its ability to provide a therapeutic resource for women who experience body image issues. Chapters offer a comprehensive distillation of current knowledge in the field of body image, clay work, neuroscience, and art therapy, building a theoretical framework around personal narratives. Case studies examine the benefits of exploring body image through clay work within art therapy practice, providing a positive and contained way to find personal acceptance and featuring photographs of clay body image sculptures created by research participants that highlight their individual stories and experiences. As well as offering both clinical and practical implications, the text provides a full protocol for the research and evaluation methods carried out, enabling further replication of the intervention and research methods by other therapists. This book highlights clay work as a significant resource for art therapists, arts in health practitioners, and counsellors, providing an emotive yet contained approach to the development of personal body image acceptance and self-compassion\"-- Provided by publisher.
Book
Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
Despite the growing need, nonprofit organization marketers have not yet fully delineated the most effective ways to position charitable appeals. Across five experiments, the authors test the prediction that other-benefit (self-benefit) appeals generate more favorable donation support than self-benefit (other-benefit) appeals in situations that heighten (versus minimize) public self-image concerns. Public accountability, a manipulation of public self-awareness, and individual differences in public self-consciousness all moderate the effect of appeal type on donor support. In particular, self-benefit appeals are more effective when consumers' responses are private in nature; in contrast, other-benefit appeals are more effective when consumers are publicly accountable for their responses. This effect is moderated by norm salience and is related to a desire to manage impressions by behaving in a manner consistent with normative expectations. The results have important managerial implications, suggesting that rather than simply relying on one type of marketing appeal across situations, marketers should tailor their marketing message to the situation or differentially activate public self-image concerns to match the appeal type.
Journal Article
The body image workbook for teens : activities to help girls develop a healthy body image in an image-obsessed world
In The Body Image Workbook for Teens, you'll find practical exercises and tips that address the most common factors that can lead to negative body image, including: comparison, negative self-talk, unrealistic media images, societal and family pressures, perfectionism, toxic friendships, and a fear of disappointing others. You'll also learn powerful coping strategies to deal with the daily, intense pressures of being a teenage girl.
BOOK
Inclusive Management Research: Persons with Disabilities and Self-Employment Activity as an Exemplar
We highlight exclusionary practices in management research, and demonstrate through example how a more inclusive management literature can address the unique contexts of persons with disabilities, a group that is disadvantaged in society, globally. Drawing from social psychology, disability, self-employment, entrepreneurship, and vocational rehabilitation literatures, we develop and test a holistic model that demonstrates how persons with disabilities might attain meaningful work and improved self-image via self-employment, thus accessing some of the economic and social-psychological benefits often unavailable to them due to organizational-employment barriers. Our longitudinal study provides evidence of the self-image value of 'doing' in self-employment, highlighting thepotential to reduce stigma and improve generalized self-efficacy and self-esteem. Implications for self-image theory, entrepreneurship training and development, and public policy related to persons with disabilities are discussed.
Journal Article
Is masculinity ruining the male skincare market? Comprehensive insights on consumer behavior in cosmetics
Purpose
This paper aims to investigate the factors influencing men’s purchase intentions for skincare products, particularly focusing on the evolving attitudes toward masculinity, grooming and self-care. The study seeks to identify dimensions such as self-image, health concerns, masculinity and perceptions regarding skincare, along with the impact of social media use on men’s skincare purchase intentions.
Design/methodology/approach
The research uses an online questionnaire to gather data from 178 valid responses. The collected data is analyzed using partial least squares structural equation modeling.
Findings
The results reveal that men’s skin health concerns significantly impact their purchase intention for skincare products. Self-image concerns and perceptions regarding skincare also emerge as influential determinants in shaping men’s purchasing decisions. Conversely, health concerns and social media platform use do not directly influence skincare purchase intention. Notably, self-image completely mediates the relationship between men’s social media usage and their intention to purchase skincare products.
Research limitations/implications
The data is based on responses from an online questionnaire, which may introduce biases. In addition, the research focuses on specific personal variables and social media use, potentially overlooking other influential factors.
Practical implications
By recognizing the importance of men’s skin health concerns, self-image and perceptions regarding skincare, cosmetic companies can tailor marketing strategies to effectively target key dimensions to enhance sales of skincare products among men.
Social implications
In a broader societal context, this research contributes to the ongoing evolution of attitudes. By identifying influential factors in men’s skincare purchase intention, the study sheds light on changing societal norms and perceptions. Acknowledging these shifts can lead to a more inclusive understanding of masculinity and contribute to breaking traditional stereotypes related to men’s grooming practices.
Originality/value
This research contributes to the understanding of men’s skincare purchase intention by exploring dimensions such as self-image, health concerns, masculinity and perceptions regarding skincare, in conjunction with the impact of social media use. The findings provide valuable insights, expanding on previous studies on men’s attitudes toward skincare products. The identification of self-image as a complete mediator is a novel contribution.
Journal Article