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Comment vendre sur eBay de manière efficace ?
Un guide pratique et accessible pour apprendre à vendre efficacement sur eBay Des lunettes de John Lennon au simple vinyle, du canapé à la voiture, du roman au manga: tout se trouve sur eBay. C'est bien le meilleur moyen de vous débarrasser de ce qui encombre votre grenier tout en en retirant une certaine contrepartie. Encore faut-il savoir s'y prendre! Car la concurrence est rude sur la Toile, et seule une annonce bien pensée vous permettra d'attirer un maximum de clients potentiels prêts à vous offrir un bon prix. Ce livre vous aidera à:
• Appréhender les différentes options d'eBay.
• Organiser et optimiser vos ventes en ligne.
• Rester pro jusqu'au bout.
• Et bien plus encore! Le mot de l'éditeur:
« Avec l'auteur, Loris Devil, nous avons cherché à présenter aux lecteurs les subtilités d'un site e-commerce accessible à tous. Après un rapide rappel du fonctionnement d'eBay, l'auteur nous accompagne pas à pas dans la création d'une fiche produit attrayante, avec une foule de bons conseils. » Laure Delacroix À PROPOS DE LA SÉRIE 50MINUTES | Coaching pro
La série « Coaching pro » de la collection « 50MINUTES » s'adresse à tous ceux qui, en période de transition ou non, désirent acquérir de nouvelles compétences, réagir face à une situation qui les incommode, ou tout simplement réévaluer leur équilibre de travail. Dans un style simple et dynamique, nos auteurs combinent de la théorie, des pistes de réflexion, des exemples concrets et des exercices pratiques pour permettre à chacun d'avancer sur le chemin de l'épanouissement professionnel.
eBook
Dynamic digital marketing : master the world of online and social media marketing to grow your business
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.
Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:
* Gain invaluable insights on what works – and what doesn't – based on the author's 20 years' experience in digital marketing
* Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
* Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
* Amplify your brand, cultivate customers, and increase profits
* Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy
Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
eBook
Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing
The increased deployment of new technologies such as smart mobile devices and social networks and the growing importance of in-store technological solutions create new opportunities and challenges for retailers. As the line between online and physical channels is blurred, a new approach to channel integration is emerging-the omnichannel, which aims to deliver a seamless customer experience regardless of the channel. This introduction presents the results of focus group discussions on the role of information technology in retail, new business models, and the future role of traditional stores as e-commerce advances. Key issues that emerged from the discussion include the need for channel integration, the impact of mobile technologies, the growing role of social media, the changing role of physical brick-and-mortar stores, the need to respond to diverse customer requirements, the balance between personalization and privacy, and, finally, supply chain redesign. The four papers in this Special Issue explore these themes further.
Journal Article
Starting an Etsy business
Etsy.com continues to be one of the most popular markets for artists, crafters and curators. This volume guides readers through the process of setting up a successful shop and effectively marketing their products.
Book
Proliferation in live streaming commerce, and key opinion leader selection
Live streaming commerce is emerging as one new business model in e-commerce, with an influx of key opinion leaders (KOLs) flushing into the business as live streamers. Prior literature has noticed the improved communication channels and product differentiation of the live streaming commerce, but how will the proliferation of live streaming commerce affect sales stays under-explored. In addition, how to select the right KOL streamer is poorly understood. This study examines how the channel proliferation and stock-keeping unit proliferation affect live stream sales by increasing consumers’ live streaming views converting into purchases, while the KOL’s popularity, professionalism, attractiveness to female fans, and quote moderate the above mediation effect. This study contributes to the e-commerce literature by revealing the proliferation affecting sales performance mechanisms and providing practical guidance about selecting the right KOL in live streaming commerce.
Journal Article
Group Buying: A New Mechanism for Selling Through Social Interactions
This paper examines a unique selling strategy, Group Buying, under which consumers enjoy a discounted group price if they are willing and able to achieve a required group size and coordinate their transaction time. We argue that Group Buying allows a seller to gain from facilitating consumer social interaction, i.e., using a group discount to motivate informed customers to work as \"sales agents\" to acquire less-informed customers through interpersonal information/knowledge sharing. We formally model such an information-sharing effect and examine if and when Group Buying is more profitable than (1) traditional individual-selling strategies, and (2) another popular social interaction scheme, Referral Rewards programs. We show that Group Buying dominates traditional individual-selling strategies when the information/knowledge gap between expert and novice consumers is neither too high nor too low (e.g., for products in the midstage of their life cycle) and when interpersonal information sharing is very efficient (e.g., in cultures that emphasize trust and group conformity, or when implemented through existing online social networks). We also show that, unlike Referral Rewards programs, Group Buying requires information sharing before any transaction takes place, thereby increasing the scale of social interaction but also incurring a higher cost. As a result, Group Buying is optimal when interpersonal communication is very efficient or when the product valuation of the less-informed consumer segment is high.
This paper was accepted by Preyas Desai, marketing.
Journal Article
A Novel Localization Algorithm Based on RSSI and Multilateration for Indoor Environments
Indoor localization algorithms based on the received signal strength indicator (RSSI) in wireless sensor networks (WSNs) have higher localization accuracy than other range-free methods. This paper considers indoor localization based on multilateration and averaged received signal strength indicator (RSSI). We propose an approach called weighted three minimum distances method (WTM) to deal with the poor accuracy of distances deduced from RSSI. Using a practical localization system, an experimental channel model is deduced to assess the performance of the proposed localization algorithm in realistic conditions. Both simulated data and measured data are used to verify the proposed method. Compared with nonlinear least squares (NLS), Levenberg–Marquardt algorithm (LM) and semidefinite programming method (SDP), simulations show that the proposed method exhibits better localization accuracy but consumes more calculation time.
Journal Article