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"Show windows"
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Lanvin : I love you
\"An important monograph on the complete work thus far of Alber Elbaz for Lanvin--one of fashion's most transformative designers working today, who employs mise-en-scènes as a principal way of staging his work. Under the helm of present design director Alber Elbaz, Lanvin is now one of the powerhouses of Paris fashion, and his respectful nod to the origins and founding aesthetic of Lanvin is tempered by an unrivaled, transformative energy that has created a new, youthful audience for the house. One of the pillars of Elbaz's work, apart from staging dynamic runway presentations, is a unique way of presenting his designs in the windows of their flagship stores, most notably in the boutique on the Rue du Faubourg Saint-Honoré. These mise-en-scènes, which change every month, are well regarded as elaborate spectacles unique even in fashion. Seducing passersby into his very distinctive brand of street theater and occasionally employing prominent artists of the day, Elbaz's windows are above all about the clothes, and his designs are given pride of place in a variety of elegant and often playful episodes. The book showcases the fashion and spirit of Lanvin with nearly two hundred compositions, from those shown at their boutiques to one-offs at the Crillon, and as far afield as Art Basel in Miami, as well as unpublished renderings of concepts hand-drawn by Elbaz.\"--from Amazon.com.
Book
The Traveling Sidewalk: The Mobile Architecture of American Shop Windows at the Turn of the Twentieth Century
Abstract
This article argues that American window designers at the turn of the twentieth century not only helped shops advertise their wares but also created flexible, unstable and mobile environments which acted upon people’s perceptions of the material world around them. As shoppers’ eyes turned from sturdy façades to themed displays of mass-produced goods, the ‘here’ and ‘now’ of the modern city were replaced with alternative times and spaces that added new ‘realities’ to the urban grid. The article further examines the emergence of window dressing as a profession and the windows’ relationship with the street as trimmers helped create a mobile modern metropolis.
Journal Article
Display lighting
Shows how to effectively use lighting to increase display pulling power. Includes sections on lamps, equipment, special effects, light level, and using light to direct attention. Includes lots of in-store examples.
Streaming Video
Effects of show windows on female consumers’ shopping behaviour
Purpose
– The purpose of this study if to investigate the effects of show windows on shopping behaviour among female consumers to provide insights that a manager can use to encourage purchase behaviour.
Design/methodology/approach
– On the basis of 20 in-depth interviews, we developed a survey, which we administered to female consumers (n = 209). The survey was based on a stimulus–organism–response framework. Each respondent was exposed to an image of a show window (images were taken from apparel departments of well-known department stores) and rated her perceptions of the window and intentions to purchase items sold in the store.
Findings
– Using factor analysis, we identify five components of the show window: social, hedonic, informational, image and “feel-good” factors. The first four factors are aggregated into a “show window” metric, which is shown to influence purchase intentions; this influence is fully mediated by the feel-good factor. The image factor and the social and hedonic factors each significantly influence the feel-good factor.
Practical implications
– When developing show windows, brand managers should aim to touch on all factors of the show window to make shoppers “feel good”; these positive feelings might intensify shoppers’ purchase intentions.
Originality/value
– This study identifies five factors that make up consumers’ perceptions of show windows. It shows that exposure to a show window affects consumers’ purchase intentions, and that this influence is determined primarily by the extent to which consumers “feel good” about the store.
Journal Article
Store design and visual merchandising
The careful, creative, and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, the interested reader will find a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. The focus is on the practical applicability of the concepts discussed, but this accessible book is nevertheless firmly grounded in consumer and psychological research. In this respect, Store Design and Visual Merchandising is uniquely positioned compared with books written by artists, architects, and interior designers, which often lack a solid research foundation, and scholarly articles, which are often inaccessible to the educated yet nonspecialized reader. In writing this book, the authors had drawn on both the recent research literature on shopper marketing and their own extensive experience in marketing consulting and consumer research. Topics covered include the following: goals and relevance of store design; shopper marketing; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors, and scents; and creation of emotional shopping experiences and theming.
eBook
