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Gender is one of the most frequently studied variables within the ethics literature. In prior studies that find gender differences, females consistently report more ethical responses than males. However, prior research also indicates that females are more prone to responding in a socially desirable fashion. Consequently, it is uncertain whether gender differences in ethical decision-making exist because females are more ethical or perhaps because females are more prone to the social desirability response bias. Using a sample of 30 scenarios from prior studies that find gender differences, we examine whether these gender differences remain robust once social desirability is controlled for in the analysis. Our data suggest that the effect of gender on ethical decision-making is largely attenuated once social desirability is included in the analysis. In essence, the social desirability response bias appears to be driving a significant portion of the relationship between gender and ethical decision-making. We discuss several important research implications of this study.

Research on child well-being largely relies on children’s self-report data, potentially biased by social desirability (SD). In this study, we aim to (1) evaluate the psychometric properties of the Children’s Social Desirability Short (CSD-S) scale, and (2) examine if and, if so, how SD systematically biases child-report family and peer relationships as indicators of social well-being. In spring 2015, 843 elementary school children (aged 10) and their parents were surveyed on well-being indicators and SD measured with the 14-items Children’s Social Desirability Short (CSD-S) scale. The CSD-S was evaluated using nonparametric Item Response Theory (NIRT). Linear mixed-effects regression models based on multiple imputations of multilevel missing data were run to examine the role of SD in self-report social well-being in addition to socio-demographic characteristics, accounting for the nested structure of the data (students were sampled at class level). Applying NIRT, we identified a 13-items subset of the CSD-S with double monotonicity. Cronbach’s alpha was .82. When controlling for children’s socio-demographic characteristics, SD significantly positively predicted subjective evaluations of family relationships ( B = 0.04, t (49272) = 7.45, p < .001), whereas it significantly negatively predicted self-report deviant behavior performed towards peers ( B = −0.03, t (39927) = −14.40, p < .001) and experienced from peers ( B = −.0.01, t (39028) = −2.86, p = .002). SD bias explained additional 22 percent of variance in self-report deviant behavior performed towards peers. Since SD impacts the validity of self-report well-being, child indicators research should include age-specific SD scales, e.g., the CSD-S, and control for the bias in statistical analyses.

This paper examines the associations among social desirability response bias, cultural constructs and gender. The study includes the responses of 1537 students from 12 countries including Australia, Canada, China, Colombia, Ecuador, Hong Kong, Ireland, Japan, Nepal, South Africa, Spain, and the United States. The results of the analysis indicate that, on average, social desirability response bias decreases (increases) as a country's Individualism (Uncertainty Avoidance) increases. The analysis also indicates that women scored significantly higher on Paulhus' Image Management Subscale on an overall basis and for seven of the 12 country comparisons. This research serves as a caution when considering the research findings of prior international survey-based ethics research that do not include a direct measure of social desirability response bias. For example, the finding that women score higher on Paulhus' measure of social desirability response bias calls into question prior research that does not control for social desirability response bias indicating women are more ethically sensitive than men.

As with other fields, medical sciences are subject to different sources of bias. While understanding sources of bias is a key element for drawing valid conclusions, bias in health research continues to be a very sensitive issue that can affect the focus and outcome of investigations. Information bias, otherwise known as misclassification, is one of the most common sources of bias that affects the validity of health research. It originates from the approach that is utilized to obtain or confirm study measurements. This paper seeks to raise awareness of information bias in observational and experimental research study designs as well as to enrich discussions concerning bias problems. Specifying the types of bias can be essential to limit its effects and, the use of adjustment methods might serve to improve clinical evaluation and health care practice.

This research is an extension of Walker Information's (Business Ethics: Ethical Decision Making and Cases, pp. 235-255, 1999) study on employees' job attitudes that was conducted exclusively in the United States. Walker Information found that the reputation of the organization, fairness at work, care, and concern for employees, trust in employees, and resources available at work were important factors in an employee's decision to remain with his or her company. Our sample includes 713 students from seven countries: Canada, Colombia, Ecuador, Hong Kong, Ireland, South Africa, and the United States. When analyzing the entire sample, our data indicate that both social desirability response bias and gender were significant; however, this was not the case when the data are analyzed by country. On an individual country basis, our data suggest that the generally accepted premise that women are more ethically conscious than men was only true for the samples from the United States and Canada. The data also indicate that, while social desirability response bias was significant for the four factors suggesting ethical components for the sample from the United States, this finding was not universal.

Survey questions asking about taboo topics such as sexual activities, illegal behaviour such as social fraud, or unsocial attitudes such as racism, often generate inaccurate survey estimates which are distorted by social desirability bias. Due to self-presentation concerns, survey respondents underreport socially undesirable activities and overreport socially desirable ones. This article reviews theoretical explanations of socially motivated misreporting in sensitive surveys and provides an overview of the empirical evidence on the effectiveness of specific survey methods designed to encourage the respondents to answer more honestly. Besides psychological aspects, like a stable need for social approval and the preference for not getting involved into embarrassing social interactions, aspects of the survey design, the interviewer’s characteristics and the survey situation determine the occurrence and the degree of social desirability bias. The review shows that survey designers could generate more valid data by selecting appropriate data collection strategies that reduce respondents’ discomfort when answering to a sensitive question.

When studying sensitive issues, including corruption, prejudice, and sexual behavior, researchers have increasingly relied upon indirect questioning techniques to mitigate such known problems of direct survey questions as underreporting and nonresponse. However, there have been surprisingly few empirical validation studies of these indirect techniques because the information required to verify the resulting estimates is often difficult to access. This article reports findings from the first comprehensive validation study of indirect methods. We estimate whether people voted for an anti-abortion referendum held during the 2011 Mississippi General Election using direct questioning and three popular indirect methods: list experiment, endorsement experiment, and randomized response. We then validate these estimates against the official election outcome. While direct questioning leads to significant underestimation of sensitive votes against the referendum, indirect survey techniques yield estimates much closer to the actual vote count, with endorsement experiment and randomized response yielding the least bias.

This research investigates how consumers' ethical brand perceptions are affected by differentially valenced information. Drawing on literature from person-perception formation and using a sequential, mixed method design comprising qualitative interviews and two experiments with a national representative population sample, our findings show that only when consumers perceive their judgment of a brand's ethicality to be pertinent, do they process information holistically and in line with the configurai model of impression formation. In this case, negative information (brand misconduct) functions as a diagnostic cue to form an unethical brand perception, irrespective of other positive information at hand. However, in the case where processing relevance of the un/ethical information provided is low, brand perception formation is algebraic, in which case positive information (virtuous brand conduct) can counterbalance and neutralize the detrimental impact of brand misbehavior. Our findings extend existing research on consumer perceived ethicality as well as consumer reactions to corporate social responsibility and sustainability initiatives, which has so far assumed the asymmetric impact of negative information on ethical perceptions and consumer attitudes (negativity bias) to be prevalent. We derive a range of academic and managerial implications and present a number of important avenues for future research.

Qualitative studies of vote buying find the practice to be common in many Latin American countries, but quantitative studies using surveys find little evidence of vote buying. Social desirability bias can account for this discrepancy. We employ a survey-based list experiment to minimize the problem. After the 2008 Nicaraguan municipal elections, we asked about vote-buying behavior by campaigns using a list experiment and the questions traditionally used by studies of vote buying on a nationally representative survey. Our list experiment estimated that 24% of registered voters in Nicaragua were offered a gift or service in exchange for votes, whereas only 2% reported the behavior when asked directly. This detected social desirability bias is nonrandom and analysis based on traditional obtrusive measures of vote buying is unreliable. We also provide systematic evidence that shows the importance of monitoring strategies by parties in determining who is targeted for vote buying.

Surveys usually yield rates of voting in elections that are higher than official turnout figures, a phenomenon often attributed to intentional misrepresentation by respondents who did not vote and would be embarrassed to admit that. The experiments reported here tested the social desirability response bias hypothesis directly by implementing a technique that allowed respondents to report secretly whether they voted: the \"item count technique.\" The item count technique significantly reduced turnout reports in a national telephone survey relative to direct self-reports, suggesting that social desirability response bias influenced direct self-reports in that survey. But in eight national surveys of American adults conducted via the Internet, the item count technique did not significantly reduce turnout reports. This mode difference is consistent with other evidence that the Internet survey mode may be less susceptible to social desirability response bias because of self-administration.