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Product management essentials : tools and techniques for becoming an effective technical product manager
\"Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.\" -- Provided by publisher.
Book
Threat of platform-owner entry and complementor responses
Research Summary This paper studies the impact of platform‐owner entry threat on complementors in platform‐based markets. We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value‐capture strategies in response to the threat of Google's entry into their markets. We find that after Google's entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. However, their incentives to innovate are not completely suppressed; rather, they shift innovation to unaffected and new apps. Given that many apps already offer similar features, Google's entry threat may thus reduce wasteful development efforts. We discuss the implications of these results for platform owners, complementors, and policy makers. Managerial Summary We examine one prevalent source of conflict: platform owners' entry into complementary product spaces. We show that app developers on Google's Android system are strategic and nimble actors. They respond to the threat of Google's entry by adjusting both value‐creation and value‐capture strategies. We also show that platform owners could use direct entry to shape innovation directions and encourage variety of complements. Overall, on the one hand, Google's entry may have pushed complementors into other areas (which might be less lucrative) and strengthened its position in the mobile market. On the other hand, the entry may have reduced wasteful production efforts in the development of redundant applications. The overall welfare implication is thus ambiguous. Video
Journal Article
Building digital experience platforms : a guide to developing next-generation enterprise applications
Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform. Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more. The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included.
Book
Optimal distinctiveness, strategic categorization, and product market entry on the Google Play app platform
Research Summary New entrants often face uncertainty regarding how to optimally position themselves within product markets. We suggest that new entrants can use two important schemas to strategically categorize themselves to gain a competitive advantage in platform markets: category exemplars and category prototypes. Using a unique dataset of more than 83,000 new Google Play developers and more than 139,000 apps, we find that the optimally distinct entry point is at a high level of exemplar similarity and a low level of prototype similarity. We find that greater alignment of an entrant with the prototype corresponds to a weaker benefit of exemplar similarity. These findings have important implications for understanding competitive dynamics within product markets, strategic positioning at entry, and the interdependence of strategic categorization decisions. Managerial Summary Entrepreneurial startups often find it difficult to know how to optimally position their products among a large number of rivals in highly competitive platform markets. Our study suggests that these startups can draw on two reference points to help determine the optimal positioning for their products: category exemplars and category prototypes. Exemplars include the most successful products in a market category while prototypes represent the most common products in a category. Drawing on a large dataset obtained from the Google Play app store, we find that developers can substantially increase the installs of their first app by crafting an app text description that is as similar as possible to the description of a category exemplar and as different as possible from the category's prototypical description.
Journal Article
Personas : user focused design
People relate to other people [empathetically]; not to simplified types [stereotypes] or segments ... [This work] covers issues from interaction design within IT through issues surrounding product design, communication, and marketing.-- Project developers need to understand how users approach their product from the product's infancy. Developers should be able the user via vivid depictions [\"scenarios\"], as if they -- with their different attitudes, desires, and habits -- were already using the product. [Includes] contributions from professionals from Australia, Brazil, [etc.] presenting real-world examples of the persona method.-- Back cover.
Book
Carrots and Rainbows: Motivation and Social Practice in Open Source Software Development
Open source software (OSS) is a social and economic phenomenon that raises fundamental questions about the motivations of contributors to information systems development. Some developers are unpaid volunteers who seek to solve their own technical problems, while others create OSS as part of their employment contract. For the past 10 years, a substantial amount of academic work has theorized about and empirically examined developer motivations. We review this work and suggest considering motivation in terms of the values of the social practice in which developers participate. Based on the social philosophy of Alasdair Maclntyre, we construct a theoretical framework that expands our assumptions about individual motivation to include the idea of a long-term, value-informed quest beyond short-term rewards. This motivation-practice framework depicts how the social practice and its supporting institutions mediate between individual motivation and outcome. The framework contains three theoretical conjectures that seek to explain how collectively elaborated standards of excellence prompt developers to produce high-quality software, change institutions, and sustain OSS development. From the framework, we derive six concrete propositions and suggest a new research agenda on motivation in OSS.
Journal Article
Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?
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•Understanding the drivers of organic clicks for search engine optimization (SEO).•Develop a model that provides guidance for SEO practitioners on keyword selection.•Online authority is important at driving organic clicks for informational searches.•Content relevance is important at driving organic clicks for transactional searches.
We build an empirical framework using search queries and organic click data which provides model-based guidance to SEO practitioners for keyword selection and web content creation. Specifically, we study how search characteristics (search query popularity, search query competition, search query specificity, and search intent) and website characteristics (content relevance and online authority) interact to affect the expected organic clicks as well as the organic rank a website receives from the search engine result page (SERP). It is often thought that content relevance is a key factor to improve the effectiveness of SEO. We find, however, that content relevance is an important factor in driving organic clicks only when the consumer is farther along in the customer journey and searching for ways to purchase a product. Whereas, when the customer is at the awareness stage and looking for product information, online authority is the key driver of organic clicks.
Journal Article
Platform Sponsor Investments and User Contributions in Knowledge Communities
How should digital platforms engage with and invest in their online communities to shape innovation and knowledge contributions from members in their platform ecosystems? This is an important question because user contributions are important drivers of technological progress and business value. We examine the effect of platform sponsors’ investments in online communities on user knowledge contributions, using fine-grained longitudinal data from a leading enterprise software vendor’s community network. We focus on the sponsor practice of knowledge seeding, in which its employees provide free technical support by answering questions posted in discussion forums. We define user knowledge contribution as peer-evaluated, quality-weighted solutions that community members provide to help resolve the questions their peers raise. We show that the platform sponsor’s investments in knowledge seeding have a positive, significant association with user knowledge contribution. We also find temporal and geographical variations in returns on the sponsor’s knowledge investments. Specifically, returns (i.e., amount of user contribution that is stimulated) decrease with the age of the community, consistent with the observation that the most active contributors are lead users who tend to join the community early. In addition, returns vary across different countries, such that greater returns are realized when the investment is made in countries with higher levels of information technology (IT) infrastructure, partly because country-level IT infrastructure may be associated with greater absorptive capacity of these countries. We discuss the implications for research and practice.
Journal Article
An Introduction to the Management of Complex Software Projects
This book explores the challenges of managing software projects, such as changing requirements, uncertain technologies, and evolving user needs, provides strategies for addressing these and other emerging issues, and contains a number of eye-opening perspectives from experts in different fields. Instead of relying solely on traditional project management techniques, the book presents a holistic, adaptive, and flexible framework that takes into account the unique challenges of each particular case of software development. It recognizes that software development is a complex and creative process that involves people with diverse skills and personalities, and provides insights into how to motivate and manage teams, how to communicate effectively, how to automate processes, and how to deal with conflict and uncertainty, from computer engineering and mathematical logic, all the way to advanced geophysics and earthquake engineering. It provides a wealth of practical advice and guidance, as well as insights into the latest schools of thought related to software project management.
eBook