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Online influencer marketing (OIM) has become an integral component of brands’ marketing strategies; however, marketers lack an adequate understanding of its scope, effectiveness, and potential threats. To fill this gap, this article first describes the phenomenon’s background, defines OIM, and delineates its unique features to set the conceptual boundaries for the new concept. Drawing insights from practitioner and consumer interviews, and in line with social capital theory, the authors propose that OIM can be understood as leveraging influencer resources (including follower networks, personal positioning, communication content, and follower trust) to enhance a firm’s marketing communication effectiveness. Six novel propositions illustrate the benefits and potential threats of OIM, which may spur progress toward a theory of OIM. Finally, this article outlines key strategies for effectively managing OIM and identifies important literature–practice gaps to suggest avenues for further research.

During the 2008–2009 financial crisis, firms with high social capital, as measured by corporate social responsibility (CSR) intensity, had stock returns that were four to seven percentage points higher than firms with low social capital. High-CSR firms also experienced higher profitability, growth, and sales per employee relative to low-CSR firms, and they raised more debt. This evidence suggests that the trust between a firm and both its stakeholders and investors, built through investments in social capital, pays off when the overall level of trust in corporations and markets suffers a negative shock.

Conventional wisdom says that social solidarity in the Western world is crumbling. The trends of individualization and globalization are said to erode the willingness of citizens to support each other and to cooperate for the common good. Sticking Together or Falling Apart: Solidarity in an Era of Individualization and Globalization scrutinizes these claims, both theoretically and empirically. It focuses on informal solidarity, such as volunteering, charitable giving, and informal care, as well as on formal solidarity, such as social benefits and development aid. The book examines the theoretical arguments that increasing competition and capital flows between countries and growing selfishness of modern citizens hurt social solidarity. Empirically, it is the first thorough study of international comparative data on solidarity, globalization and individualization, leading to the conclusion that, overall, solidarity is rising rather than declining. The impact of globalization and individualization is much more ambiguous than is often contended. While particular aspects of globalization and individualization might harm solidarity, other elements foster solidarity instead.

PurposeThe purpose of this paper is to examine the relationship between an individual's social capital context and entrepreneurship using a multi-level modelling framework.Design/methodology/approachThis paper uses data from 87,007 individual level observations across 428 regions in 37 countries. The data comes from the 2010 and 2016 Life in Transition Surveys. The paper uses a principal component analysis to identify the different dimensions of an individual's social capital context. Subsequently, a multi-level model is employed examining the relationship between the components of an individual's social capital context and entrepreneurship (which is proxied by an individual's attempt to set up a business), whilst controlling for both country and regional effects.FindingsGreater levels of networking, informal connections and tolerance of others have a significant positive relationship with entrepreneurial activity. Trust of institutions and others have a negative relationship with entrepreneurial activity. Regional and country differences are also important for entrepreneurship, demonstrating the importance of the multi-level and social contextual environment for business development.Originality/valueFirstly, the authors present a broad, but comprehensive social contextual framework incorporating many measures of social capital when examining the importance of social capital for business development. Secondly, the work provides interesting results on the “bright and dark sides of trust” for entrepreneurship, answering calls for improved understandings on the positive and negative relationships between social capital and entrepreneurial activity. Thirdly, the paper extends the burgeoning but limited number of studies that examine the multi-level contextual environment of entrepreneurial activities.

Does armed conflict reduce trade, even in noncombat areas, through the destruction of intergroup social capital? We analyze Ukrainian trade transactions before and after the 2014 Russia-Ukraine conflict. In a difference- in-differences framework, we find that Ukrainian firms from districts with fewer ethnic Russians experienced a deeper decline in trade with Russia. This decline is economically significant, persistent, and can be explained by erosion of intergroup trust. Affected Ukrainian firms suffered a decrease in performance and diverted trade to other countries. Our results suggest that, through social effects, conflict can be economically damaging even away from combat areas.

We study whether greater social trust is associated with a lower incidence of corporate misconduct. Both social norm and network theory suggest that social trust can affect managerial behavior and reduce the likelihood of misconduct behavior. Consistent with this prediction, we find that social trust is negatively associated with corporate misconduct behavior. Moreover, we show that, when media coverage is higher, the negative relation between social trust and corporate misconduct behavior is more pronounced. Further analyses suggest that social trust can help mitigate both disclosurerelated and nondisclosure-related misconduct.

We develop the institutional configuration perspective to understand which national contexts facilitate social entrepreneurship (SE). We confirm joint effects on SE of formal regulatory (government activism), informal cognitive (postmaterialist cultural values), and informal normative (socially supportive cultural norms, or weak-tie social capital) institutions in a multilevel study of 106,484 individuals in 26 nations. We test opposing propositions from the institutional void and institutional support perspectives. Our results underscore the importance of resource support from both formal and informal institutions, and highlight motivational supply side influences on SE. They advocate greater consideration of institutional configurations in institutional theory and comparative entrepreneurship research.

Individuals increasingly rely on healthcare virtual support communities (HVSCs) for social support and companionship. While research provides interesting insights into the drivers of informational support in knowledge-sharing virtual communities, there is limited research on the antecedents of emotional support provision and companionship activities in HVSCs. The unique characteristics of HVSCs also justify the need to reexamine members’ voluntary provisions of help in such communities. This paper develops a model that examines the relationships between the structural, relational, and cognitive dimensions of social capital and the provision of informational and emotional support, and engagement in companionship activities in HVSCs. The model is tested based on data generated through an automated method that classifies and analyzes user-generated text in three healthcare virtual support communities (breast, prostate, and colorectal cancer). The results show that all three dimensions of social capital impact the provision of emotional support; both structural and relational capital facilitate engagement in companionship activities; and only cognitive capital enables the provision of informational support. Research and practical implications on the need to facilitate informational and emotional support provision and companionship activities in healthcare virtual support communities are discussed.

I examine social capital's impact on financial reports. Based on the social capital literature, I predict that the quality of the financial reports is higher when a firm is headquartered in a region with high social capital. Consistent with this prediction, I find that the firms that are headquartered in this type of region in the USA have a lower probability of committing fraud by misrepresenting financial information. Further, I find that the firms in regions with high social capital have lower levels of discretionary accruals and much more readable annual reports.

The entrepreneurial ecosystem, an emerging and developing theoretical stream, has the potential to expand our understanding of entrepreneurship. In previous research, this concept has been studied from the university perspective, but it has not yet been introduced in the field of entrepreneurial support. Additionally, the growing number of university business incubators has led to increasing research interest in the entrepreneurial support field. This research project seeks to develop a more robust understanding of sustainable universitybased entrepreneurial ecosystems through an in-depth analysis of an essential entrepreneurial support element: the university business incubator. Our exploratory research study draws on 48 face-to-face interviews with key members of university-based entrepreneurial ecosystems to explore the operation of three cases through the lens of social capital theory. Our analysis suggests that all three social capital dimensions are relevant to the effective functioning of the university-based entrepreneurial ecosystem and contribute to its sustainability: applying the structural dimension of social capital enhances access to resources; addressing the cognitive dimension strengthens relationships among ecosystem members; and investing in the relational dimension enhances complementarity and trust while the ecosystem evolves. Thus, the interaction of these dimensions may further contribute to the sustainability of the university-based entrepreneurial ecosystem. Enhancing the development and application of the three social capital dimensions as an aspect of proactive management of the entrepreneurship ecosystem has the potential to improve outcomes for ecosystem members.