Catalogue Search | MBRL
Search Results Heading
Explore the vast range of titles available.
MBRLSearchResults
-
LanguageLanguage
-
SubjectSubject
-
Item TypeItem Type
-
DisciplineDiscipline
-
YearFrom:-To:
-
More FiltersMore FiltersIs Peer Reviewed
Done
Filters
Reset
2
result(s) for
"Spanish television broadcasting United States History."
Sort by:
Univision, Telemundo, and the Rise of Spanish-Language Television in the United States
2020
In the most comprehensive history of Spanish-language television
in the United States to date, Craig Allen traces the development of
two prominent yet little-studied powerhouses, Univision and
Telemundo. Allen tells the inside story of how these networks
fought enormous odds to rise as giants of mass communication within
an English-dominated society.
The book begins in San Antonio, Texas, in 1961 with the launch
of the first Spanish-language station in the country. From it rose
the Spanish International Network (SIN), which would later become
Univision. Conceived by Mexican broadcasting mogul Emilio Azcárraga
Vidaurreta and created by unsung American television pioneers,
Unvision grew to provide a vast amount of international
programming, including popular telenovelas, and was the first U.S.
network delivered by satellite. After Telemundo was founded in the
1980s by Saul Steinberg and Harry Silverman, the two networks
battled over audiences and saw dramatic changes in leadership.
Today, Univision and Telemundo are multibillion-dollar television
providers that equal ABC, CBS, NBC, and Fox in scale and stature.
While Univision remains a beacon of U.S. television's
internationalization, Telemundo-owned by NBC-is a worldwide leader
in producing Spanish-language programs.
Using archival sources and original interviews to reconstruct
power struggles and behind-the-scenes intrigue, Allen uses this
exciting narrative to question monolingual and Anglo-centered
versions of U.S. television history. He demonstrates the endurance,
innovation, and popularity of Spanish-language television, arguing
that its story is essential to understanding the Latinx history of
contemporary America.
A volume in the series Reframing Media, Technology, and Culture
in Latin/o America, edited by Héctor Fernández L'Hoeste and Juan
Carlos Rodríguez