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Where we come from : a novel
\"Brownsville, Texas, has a dangerous reputation: it sits on the U.S. side of the bridge into Matamoros, Mexico, a city controlled by notorious cartels. But that isn't why 12-year-old Orly doesn't want to visit. Though he's still grieving the death of his mother, his father, Victor, is making him spend the summer in Brownsville with his godmother, Nina. Now a successful ad executive in Houston, Victor was raised in Brownsville and thinks it will do Orly good to know about his less-privileged roots. But Nina, distracted by having to care for her elderly mother, seems only to have rules for Orly. In particular: Don't go near the back house. Nina has spent her own life following rules and sacrificing her own desires for others' needs. But when a single act of kindness toward her desperate Mexican cleaning lady begins to spiral out of control, Nina risks exposure from all sides--not only from her curious godson and her controlling brother, but from ruthless human traffickers and the police. Now, Nina will have to face the secrets she's long kept if she has any hope of helping the people suddenly under her care. Tackling the crisis of U.S. immigration policy from an unusual, deeply humane angle, Where We Come From explores the ways that family history shapes us, how secrets can burden us, and how finding compassion and understanding for others can ultimately set us free\"-- Provided by publisher.
Book
Business model innovation and competitive imitation: The case of sponsor-based business models
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the entrant's business model innovation once it is revealed. The results suggest that an entrant needs to strategically choose whether to reveal its innovation by competing through the new business model, or conceal it by adopting a traditional business model. We also show that the value of business model innovation may be so substantial that an incumbent may prefer to compete in a duopoly rather than to remain a monopolist.
Journal Article
A Failed Relationship or a Great Opportunity: Professional Runners' Experience with Sponsorships
The primary purpose of this study was to explore how professional runners form attitudes toward sponsors. The secondary purpose was to understand perceived relationships of professional runners with sponsors. This study was guided by the relationship marketing theory and the conceptual background on sponsorship relationships was presented in detail. The research was conducted with a USA Track & Field certified professional running team, using semi-structured interviews with eight of 12 team members. The results were categorized into three common themes: (1) relational benefits, (2) relationship quality and (3) satisfaction. Five additional sub-categories were produced and warrant further consideration: (1.1) confidence benefits, (1.2) social benefits, (1.3) special treatment benefits, (2.1) trust, and (2.2) commitment. Key findings fill a gap in the existing literature and advance the limited knowledge on the professional running scene by offering a new perspective yet to be explored.
Journal Article
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
Sponsoring joins brands with sports, the arts, and events in mutually beneficial partnerships. In the context of sports, the authors examine how sponsorship deal characteristics affect consumer inferences, attitudes, and behavioral intentions toward a sponsor and a sport property in a partnership. The authors develop a conceptual framework that links a holistic set of sponsorship deal characteristics (i.e., contract length, regional proximity of the sponsor, sponsorship fee, and sponsorship type) to individual consumer perceptions. Study 1 tests the framework in a field study of 2,787 consumers across 44 sponsorships. Study 2 largely confirms the findings of the field study in an experimental study. Overall, the results show that regionally proximate and long-term partnerships benefit as consumers make positive inferences about partnership fit and sponsor motives. In contrast, consumers associate high sponsorship fees, international sponsors, and naming-rights relationships with calculative motives and perceive these factors negatively. For managers, finding that sponsorship deal characteristics matter is important not only for sponsor-property relationships but also for relationships between the sponsoring brands and consumers.
Journal Article
Sponsor Control
Bankruptcy scholars have long organized their field around a stylized story, a paradigm, of lender control. When lenders extend credit, the story goes, they insist on the borrower agreeing to strict covenants and granting blanket liens on its assets; then, if the borrower later encounters financial distress, they use their bargained-for rights as prods to steer the company toward a resolution favorable to themselves, whether or not that resolution is value maximizing for the investors as a group. As fruitful as the lender-control heuristic has been, however, it no longer corresponds to reality.
This Article introduces a new interpretive paradigm that better accounts for a changed world. Today, more often than not, equity sponsors rather than senior lenders have practical control over the way that distressed companies respond to their financial problems. Lenders no longer hold the big sticks that they once wielded to establish precedence, and the people guiding today's modal large, distressed business have powerful incentives to preserve the value of sponsor investments. The predictable effect of the new locus of control has been to stand familiar restructuring dynamics on their head. Indeed, a number of seemingly unconnected trends in reorganization practice may best be understood as resulting from sponsors' first-order incentives to postpone a reckoning that might crystallize losses. Identifying the dynamics of sponsor control thus promises to shed light on a variety of scholarly and policy debates around corporate reorganization.
Journal Article
How Does Sponsoring of a Motoring Event Effect Brand Awareness of Brands Involved? Case Study of Barum Czech Rally Zlín
The paper focuses on the sponsoring of motoring events and evaluates the levels of brand awareness that sponsoring brings to brands. The level of brand awareness was measured during Barum Czech Rally Zlín, and two methods of evaluating brand awareness were used. First was an unaided recall of possible sponsors of rallying, and second, respondents were given a list of possible sponsors and had to recognize brands of actual sponsors. Then, they were asked whether they were purchasing goods based on the fact that the given brand is a sponsor of motorsport. As results showed, the most known brands were those of major sponsors of events itself. The majority of respondents prefer brands that are sponsoring motorsport. Thus, brand awareness via motorsport is a promoting tool mainly for big sponsors, providing plenty of coverage during the event.
Journal Article