Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
127,331
result(s) for
"Sport clothes."
Sort by:
Russell Westbrook : style drivers
This book is a collection of stylish and inspiring images and text that provide a rare glimpse into Russell Westbrook's world, revealing how he uses style as a psychological weapon on and off the court and how he has redefined the role of a contemporary athlete turned cultural figure. From photographs documenting his bold and cutting-edge outfits worn during the playoffs to images of his collaborations with global style brands and original quotes and interviews with fellow athletes, designers, and creative figures that inspire Westbrook, this book explores how to be fearless and confident in fashion and in life, what it means to be stylish, and the importance of authenticity in everything from style and music to art and business. This all-access volume is an essential for his fans and readers interested in sports, style, design, and popular culture.
Book
Lycra
\"The Anthropology of Stuff\" is part of a new Series dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. Our goal with the project is to help spark social science imaginations and in doing so, new avenues for meaningful thought and action. Each \"Stuff\" title is a short (100 page) \"mini text\" illuminating for students the network of people and activities that create their material world.
Lycra describes the development of a specific fabric, but in the process provides students with rare insights into U.S. corporate history, the changing image of women in America, and how a seemingly doomed product came to occupy a position never imagined by its inventors and contained in the wardrobe of virtually every American. And it will generate lively discussion of the story of the relationship between technology, science and society over the past half a century.
eBook
Evaluation of the comfort of sportswear
Sportswear comfort is a very important content in the evaluation of sportswear design and development. By reading relevant research literature at home and abroad, it is concluded that the commonly used evaluation methods in the study of sportswear comfort are subjective feeling evaluation method, objective evaluation method and subjective and objective comprehensive evaluation method, etc., and the implementation requirements, advantages and disadvantages of different evaluation methods are analyzed. Research shows that the actual performance of sportswear in survey research, is usually subjective feelings and objective evaluation method is used in combination, in the experimental study on the design to improve targeting, as far as possible to improve the effectiveness of the test results, comprehensive analysis of the different test results at the same time, to achieve a comprehensive, scientific, appropriate and accurate evaluation conclusion.
Journal Article
The Skeptic's Guide to Sports Science
The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-century Snake Oil salesmen.
In The Skeptic's Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture.
This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book's end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out of control.
eBook
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
Net Promoter Score (NPS) has been widely adopted by managers as a measure of customer mindset and predictor of sales growth. Over time, practitioners have evolved the use of NPS from its original purpose as a transaction-based customer loyalty metric, towards a metric for tracking overall brand health which includes responses from non-customers. Despite enduring managerial popularity, academics remain skeptical of NPS, citing methodological issues and ongoing concerns with NPS measurement. This study re-visits the use of NPS as a predictor of sales growth by analyzing data from seven brands operating in the U.S. sportswear industry, measured over five years. Our results confirm—within the context of our study—that while the original premise of NPS is reasonable, the methodological concerns raised by academics are valid, and only the more recently developed brand health measure of NPS (using an all potential customer sample) is effective at predicting future sales growth.
Journal Article
E-Textiles for Sports and Fitness Sensing: Current State, Challenges, and Future Opportunities
E-textiles have emerged as a fast-growing area in wearable technology for sports and fitness due to the soft and comfortable nature of textile materials and the capability for smart functionality to be integrated into familiar sports clothing. This review paper presents the roles of wearable technologies in sport and fitness in monitoring movement and biosignals used to assess performance, reduce injury risk, and motivate training/exercise. The drivers of research in e-textiles are discussed after reviewing existing non-textile and textile-based commercial wearable products. Different sensing components/materials (e.g., inertial measurement units, electrodes for biosignals, piezoresistive sensors), manufacturing processes, and their applications in sports and fitness published in the literature were reviewed and discussed. Finally, the paper presents the current challenges of e-textiles to achieve practical applications at scale and future perspectives in e-textiles research and development.
Journal Article
Online and offline exposure predict the perceived value of sportswear brands via brand equity
Sportswear brands are leveraging digital platforms such as social media, mobile apps, and e-commerce sites to engage with consumers. However, few studies have separately examined and compared the distinct predictive effects of online and offline brand exposure. Thus, we conducted an empirical study of 229 consumers of sportswear brands to investigate the predictive effects of online and offline brand exposure on the perceived value of sportswear products, with brand equity and value congruence as mediators. Structural equation modeling results showed that both online and offline exposure of sportswear brands predicted consumers' perceived value of their products, and these relationships were fully mediated by brand equity. Value congruence did not have a significant mediating effect. These findings highlight the critical role of online and offline brand exposure in shaping consumer perceptions, and offer practical insights for marketers to refine their digital brand strategies.
Journal Article
Feature recess-time sports activities as a school-based intervention to improve fitness in rural Chinese youth
China's national school health policies face persistent implementation gaps, particularly in rural high schools prioritizing Gaokao. National surveys (2010-2019) documented alarming fitness declines: 50-m sprint speeds decreased (+0.3s boys; + 0.4s girls), pull-ups/sit-ups fell 29%/20%, and standing jumps shortened 6-7 cm.
A 16-week cluster quasi-experiment assigned intact rural high school classes (N = 98; age = 16.35 ± 0.48years) to: • Experimental (n = 50): Feature Recess-Time Sports Activities (FRTSA; 5x30-min/week). • Control (n = 48): Standard supervised running. Blinded assessors conducted the National Student Physical Health Standard tests.
FRTSA elicited significant improvements versus control: • Speed: 50-m sprint (p < 0.001, η2 = 0.18, d = 0.75). • Explosive Power: Standing jump (p = 0.022, η2 = 0.05, d = 0.41). • Flexibility: Sit-and-reach (p < 0.001, η2 = 0.12, d = 0.60). • Strength: Male pull-ups (p = 0.030, d = 0.41); female sit-ups (p = 0.029, d = 0.45). No endurance benefits emerged (1000m/800m: all p > 0.05, d ≤ 0.18).
FRTSA is effective in enhancing speed, explosive power, flexibility, and strength, supporting policy integration of structured activity programs in rural schools.
Journal Article
EMG Measurement with Textile-Based Electrodes in Different Electrode Sizes and Clothing Pressures for Smart Clothing Design Optimization
The surface electromyography (SEMG) is one of the most popular bio-signals that can be applied in health monitoring systems, fitness training, and rehabilitation devices. Commercial clothing embedded with textile electrodes has already been released onto the market, but there is insufficient information on the performance of textile SEMG electrodes because the required configuration may differ according to the electrode material. The current study analyzed the influence of electrode size and pattern reduction rate (PRR), and hence the clothing pressure (Pc) based on in vivo SEMG signal acquisition. Bipolar SEMG electrodes were made in different electrode diameters Ø 5–30 mm, and the clothing pressure ranged from 6.1 to 12.6 mmHg. The results supported the larger electrodes, and Pc showed better SEMG signal quality by showing lower baseline noise and a gradual increase in the signal to noise ratio (SNR). In particular, electrodes, Ø ≥ 20 mm, and Pc ≥ 10 mmHg showed comparable performance to Ag-Ag/Cl electrodes in current textile-based electrodes. The current study emphasizes and discusses design factors that are particularly required in the designing and manufacturing process of smart clothing with SEMG electrodes, especially as an aspect of clothing design.
Journal Article