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"Sports tournaments Drama"
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Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
PurposeUsing two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama and excitement of the game, nostalgic associations, interest in star players and social influence) on the intentions to watch the International Cricket Council (ICC) Twenty-20 (T20) World Cup of three different generation cohorts (i.e., Generations X, Y and Z).Design/methodology/approachData were collected from N = 499 cricket lovers from Pakistan based on a non-probability sampling technique. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM) and multi-group modeling techniques were used as methods.FindingsSEM results show that cricket fans' intentions to watch the T20 World Cup are positively influenced by patriotism, drama and excitement of the game, and social influence. The results of multi-group modeling reveal significant differences between Generation X-ers, Y-ers and Z-ers regarding the effect of sport motivations on their intentions to watch the ICC T20 World Cup. Specifically, our findings show that for X-ers, interest in star players and nostalgic associations are the main motivations behind watching the T20 World Cup, whereas drama and excitement appeared to be an important predictor for Y-ers, and patriotism and social influence are more likely to increase Z-ers' intentions to watch the T20 World Cup.Originality/valueThis study is the first of its kind to report the motivations of Generations X, Y and Z to watch the T20 World Cup.
Journal Article
Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Purpose
The purpose of this paper is to investigate the effect of patriotism, nostalgia, drama and excitement of the game, and interest in star players to predict fans’ intentions to follow one-day cricket in near future. Furthermore, social influence is positioned as a moderator to enrich the understanding of fans’ motives to follow one-day cricket.
Design/methodology/approach
The data are collected by means of a cross-sectional survey conducted among 609 university students enroled in Pakistani and Sri Lankan universities. The collected data are analysed by employing a structural equation modelling procedures to reach meaningful conclusions.
Findings
The variables of patriotism, nostalgic associations, excitement and drama of the game, and interest in star players are found to positively relate to the fans’ intentions to follow one-day cricket in near future. However, the moderating effects of social influence only moderated with interest in star players, which has practical and theoretical implications.
Originality/value
The study is an original contribution to the field of sports marketing. The proposed relationships are based on social identity theory paradigm. Furthermore, the moderating effects of social influence and a multi-country data are unique to this study. Finally, in previous studies, football fans’ motivation and test-match cricket fans’ motivations are studied, hence one-day cricket as a context is also unique to this study.
Journal Article
Black and proud : the story of an iconic AFL photo
On April 17, 1993, after an Australian Football League match between St. Kilda and Collingwood marred by racist chanting, victorious St. Kilda star Nicky Winmar faced the opposition fans, lifted his shirt and, pointing to his chest, declared, \"I'm black and I'm proud to be black.\" The moment was immortalized by photographers Wayne Ludbey and John Feder and forced Australian football and its fans to confront deeply held prejudices. This chronicle documents the events that led to that pivotal moment, narrating the stories of the players and photographers and their experiences in the lead-up to and aftermath of the match. This is a fascinating, thought-provoking account of the interrelation between sport and race in Australia and is essential reading for any sports enthusiast or student of Australian history.
eBook
An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans
The purpose of this study was to examine customers of an emerging spectator sport, Mixed Martial Arts (MMA). Whereas conventional sport spectator motivation research has typically examined motivations of spectators attending established team sports, this study is distinctive in that it applies motivation research to an individual sport rather than a team sport and to an emerging sport rather than a more established sport. The following ten motives were identified based on a review of the current literature: drama/eustress, escape, aesthetics, vicarious achievement, socializing, sport interest, national pride, economic factor, adoration, and violence. Participants attended a local amateur event, held in June 2006, in a mid-sized Midwestern city. Overall, sport interest and drama were the highest rated motives. There were gender differences in motives, with males indicating that sport interest, economic, and violence were significantly stronger motives. Two backward deletion linear regression analyses indicated that sport interest, vicarious achievement, and national pride were significant predictors of media consumption for males, while sport interest and drama were significant predictors of media consumption for females.
Journal Article
Monday round-up: Latest news, deals & hires
Guelton becomes global president at Canela with a remit to expand the company’s growth in the US and globally. Operation Kratos, which took part last year, brought together law enforcement authorities from EU and non-EU Member States, EU agencies and private digital content companies. The operation was led by the republic of Bulgaria, the law enforcement authorities of the Republic of Italy and the Republic of Croatia, supported by Europol and Eurojust, in direct cooperation with the Alliance against Audio-Visual Piracy (AAPA).
Trade Publication Article