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"Storyboards"
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Game of Thrones : the storyboards
This collection features storyboard art for Seasons 1-7 of Game of Thrones.
Book
Star Wars storyboards : the original trilogy
Lucasfilm has opened its archives to present the best of the conceptual storyboards for the three original Star wars episodes, now called IV, V, and VI. Readers will find insight into how these conceptual storyboards helped to contribute both to the creation of the series, and the expansion of the Star Wars universe.
Book
Extending the yarning yarn: Collaborative Yarning Methodology for ethical Indigenist education research
Yarning scholarship is emerging in the Australian context. There are a growing number of Indigenous scholars who advocate for using yarning in research and this paper aims to contribute to this methodological discussion. In this paper, I outline the development of a methodology, which I have named Collaborative Yarning Methodology (CYM). CYM extends on the current yarning scholarship available to researchers through critically addressing the issue of data collection and analysis. The methodology was developed in undertaking my doctoral study in alternative school settings. In developing CYM, I discuss and analyse the implications of using Indigenous methodologies in institutionalised education settings and some of issues that may arise, and some explicitly for Indigenous researchers. Through analysing the current discourses that exists when undertaking Indigenous-focused research in education institutions, there are clearly connections in how Indigenous people are positioned politically, racially and socially when assuming the role of a researcher. I propose that in Indigenous education focused research, there continues to be an over-reliance of positivist ways of collecting yarning data, such as audio recording. I offer an alternative to audio recording, which incorporates collaborative approaches to data collection with participants underpinned by the principle of self-determination.
Journal Article
Storyboarding : a critical history
\"This study provides the first book-length critical history of storyboarding. With roots in pre-cinematic experiments in the moving image, the form rapidly developed alongside animation, culminating in Disney's feature-length Snow White and the Seven Dwarfs. William Cameron Menzies similarly advanced the use of storyboarding for live-action cinema, although it was just one of his methods of production design for Gone with the Wind, often mistakenly described as a completely storyboarded film. Equally controversial is Alfred Hitchcock's use of storyboards, as for the notoriously problematic shower scene in Psycho. The form came to greater attention in the late 1970s in the 'cinema of effects' of Steven Spielberg and George Lucas; and with the emergence of today's new digital technologies, storyboarding has never been more prominent. This book examines all of these developments and more, drawing on archival research and illustrated with images from the beginnings of cinema to the present day\"-- Provided by publisher.
Book
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
According to the processing fluency model, advertising exposures enhance the ease with which consumers recognize and process a brand. In turn, this increased perceptual fluency leads to consumers having more favorable attitudes toward the brand. The authors extend the processing fluency model to examine the effect of conceptual fluency on attitudes. In three experiments, the authors show that when a target comes to mind more readily and becomes conceptually fluent, as when it is presented in a predictive context (e.g., a bottle of beer featured in an advertisement that shows a man entering a bar) or when it is primed by a related construct (e.g., an image of ketchup following an advertisement of mayonnaise), participants develop more favorable attitudes toward the target. It is believed that positive valence of fluent processing underlies these processing-fluency effects. When conceptual fluency is associated with negative valence (e.g., hair conditioner primed by a lice-killing shampoo), the authors observe less favorable attitudes.
Journal Article
Harryhausen : the lost movies
\"An exclusive look into the never-before-seen world of Ray Harryhausen's lost movies. His iconic creatures and pioneering stop-motion techniques earned Ray a well-deserved place in Hollywood history. But, for every movie that makes it to the big screen, there are half a dozen that are never realised. Now, for the first time, Harryhausen Foundation trustee John Walsh explores the artwork, storyboards, models and test footage for over seventy previously unseen Harryhausen projects. Harryhausen: the lost movies provides an exclusive look into the unrealised creations of a special-effects legend\"--Dust jacket.
Book
Between Two Brands: A Goal Fluency Account of Brand Evaluation
The authors present the results of two studies that show how consumers' evaluations of an advertised product can be influenced by the compatibility or conflict between the regulatory goals (promotion or prevention) addressed by the product and prior advertising of related products. Participants across both studies were exposed sequentially to the advertising of two products (prime and target), and they demonstrated a regulatory goal fluency effect in their evaluations of the target brand. When the regulatory goal serviced by the target matched (conflicted with) the regulatory goal serviced by the prime, participants indicated higher (lower) purchase intent (Experiment 1) and more favorable evaluations of the target brand (Experiment 2). These effects were not accounted for by differences in participants' involvement or affective state across the conditions. Instead, mediation analyses show that participants' ease of processing the target advertisement underlies the effect of goal compatibility on brand evaluation.
Journal Article
Narrative Processing: Building Consumer Connections to Brands
This article proposes that narrative processing creates or enhances self-brand connections (SBC) because people generally interpret the meaning of their experiences by fitting them into a story. Similarly, in response to an ad that tells a story, narrative processing may create a link between a brand and the self when consumers attempt to map incoming narrative information onto stories in memory. Our approach rests on the notion that a brand becomes more meaningful the more closely it is linked to the self. We conceptualize this linkage at an aggregate level in terms of SBCs, that is, the extent to which consumers have incorporated the brand into their self-concepts. The results of an experiment show that narrative processing in response to a narratively structured ad is positively related to SBCs, which in turn have a positive relation with brand attitudes and behavioral intentions.
Journal Article