Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
26,193
result(s) for
"Technical communication"
Sort by:
Open science by design
Openness and sharing of information are fundamental to the progress of science and to the effective functioning of the research enterprise. The advent of scientific journals in the 17th century helped power the Scientific Revolution by allowing researchers to communicate across time and space, using the technologies of that era to generate reliable knowledge more quickly and efficiently. Harnessing today's stunning, ongoing advances in information technologies, the global research enterprise and its stakeholders are moving toward a new open science ecosystem. Open science aims to ensure the free availability and usability of scholarly publications, the data that result from scholarly research, and the methodologies, including code or algorithms, that were used to generate those data. This book is aimed at overcoming barriers and moving toward open science as the default approach across the research enterprise. This report explores specific examples of open science and discusses a range of challenges, focusing on stakeholder perspectives. It is meant to provide guidance to the research enterprise and its stakeholders as they build strategies for achieving open science and take the next steps. (Orig.).
eBook
Communicating Science Effectively
Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, what to do about climate change, and many other issues. Communicating science effectively, however, is a complex task and an acquired skill. Moreover, the approaches to communicating science that will be most effective for specific audiences and circumstances are not obvious. Fortunately, there is an expanding science base from diverse disciplines that can support science communicators in making these determinations.
Communicating Science Effectively offers a research agenda for science communicators and researchers seeking to apply this research and fill gaps in knowledge about how to communicate effectively about science, focusing in particular on issues that are contentious in the public sphere. To inform this research agenda, this publication identifies important influences - psychological, economic, political, social, cultural, and media-related - on how science related to such issues is understood, perceived, and used.
eBook
The Origins of the Art and Practice of Professional Writing
Explores the origins of written communication to offer a counter-history to the separation of rhetoric/composition and technical/professional communication
The Origins of the Art and Practice of Professional Writing addresses the classic divide in teaching written skills between rhetoric/composition and technical/professional communication (TPC). It explores a body of texts that were created earlier than any yet identified by either field: ancient Mesopotamian documents, produced in the eighth century BCE. The book debunks two myths: it shows that rhetoric was practiced consciously and taught systematically long before the Greek civilization existed; and because a large swathe of the public, while not fully literate, had access to the services of scribes, not just men, but women, merchants, and even slaves utilized writing as a tool for social justice. From their earliest writings, humans consciously applied principles of persuasion to the documents that they produced. Rather than being two distinct fields, rhetoric and professional communication are intertwined in their histories.
eBook
Global Rhetorics of Science
Takes a multicultural, interdisciplinary approach to the rhetoric of science to expand our toolkit for the collective management of global risks like climate change and pandemics.
With this volume, the field of rhetoric of science joins its sister disciplines in history and philosophy in challenging the dominance of Euro-American science as a global epistemology. The discipline of rhetoric understands world-making and community-building as interdependent activities: that is, if we practice science differently, we do politics differently, and vice versa. This wider aperture seems crucial at a time when we are confronted with the limitations of Euro-American science and politics in managing global risks such as pandemics and climate change-particularly in our most vulnerable communities. The contributors to this volume draw on their familiarity with a wide range of global scientific traditions-from Australian Aboriginal ecology to West African medicine to Polynesian navigation science-to suggest possibilities for reconfiguring the relationship between science and politics to better manage global risks. These possibilities should not only inspire scholars in rhetoric and technical communication but should also introduce readers from science and technology studies to some useful new approaches to the problem of decolonizing scenes of scientific practice around the world.
eBook
The Art of Visual Design: The Rhetoric of Aesthetics in Technical Communication
Purpose: By recognizing the importance of aesthetics, which have infused technical communication for centuries, designers can more effectively meet audience expectations and achieve key rhetorical goals, including heightening audience engagement, arousing emotion, and enhancing
credibility and persuasiveness. Designers can integrate aesthetics into technical communications by deploying visual conventions generated by larger cultural forces, by applying design principles that foster beauty, and by inventing novel forms.
Methods: Aesthetic theory,
both ancient and modern, and insights from practitioners create a foundation for defining beauty; research and usability studies examining audience preferences provide empirical evidence about the functional value of aesthetics; and aesthetic developments in the nineteenth century and the
subsequent shift to Modernism serve to illustrate the cultural influences on design. The Design Methods Movement affords a springboard for exploring the design process and the nature of creativity.
Results: Although theorists and practitioners hold conflicting views on the
role of aesthetics in functional design, many consider it an important factor that makes designs attractive and engaging to audiences. The pursuit of beauty continues today through the application of culturally based conventions and design principles associated with beauty.
Conclusion:
The cultural knowledge embedded in visual aesthetics operates silently, even imperceptibly, as technical communicators deploy aesthetic conventions to meet audience expectations and to streamline their design processes. At the same time, technical communicators need leeway for creativity
and novelty as they adapt visual elements to specific rhetorical situations, often seeking audience feedback about their aesthetic preferences to create engaging, persuasive, and usable designs.
Journal Article