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Automated Text Analysis for Consumer Research
The amount of digital text available for analysis by consumer researchers has risen dramatically. Consumer discussions on the internet, product reviews, and digital archives of news articles and press releases are just a few potential sources for insights about consumer attitudes, interaction, and culture. Drawing from linguistic theory and methods, this article presents an overview of automated text analysis, providing integration of linguistic theory with constructs commonly used in consumer research, guidance for choosing amongst methods, and advice for resolving sampling and statistical issues unique to text analysis. We argue that although automated text analysis cannot be used to study all phenomena, it is a useful tool for examining patterns in text that neither researchers nor consumers can detect unaided. Text analysis can be used to examine psychological and sociological constructs in consumer-produced digital text by enabling discovery or by providing ecological validity.
Journal Article
Handbook of research on opinion mining and text analytics on literary works and social media
\"This book uses artificial intelligence and big data analytics to conduct opinion mining and text analytics on literary works and social media, focusing on theories, method, applications and approaches of data analytic techniques that can be used to extract and analyze data from literary books and social media, in a meaningful pattern\"-- Provided by publisher.
Book
Topic modeling revisited: New evidence on algorithm performance and quality metrics
Topic modeling is a popular technique for exploring large document collections. It has proven useful for this task, but its application poses a number of challenges. First, the comparison of available algorithms is anything but simple, as researchers use many different datasets and criteria for their evaluation. A second challenge is the choice of a suitable metric for evaluating the calculated results. The metrics used so far provide a mixed picture, making it difficult to verify the accuracy of topic modeling outputs. Altogether, the choice of an appropriate algorithm and the evaluation of the results remain unresolved issues. Although many studies have reported promising performance by various topic models, prior research has not yet systematically investigated the validity of the outcomes in a comprehensive manner, that is, using more than a small number of the available algorithms and metrics. Consequently, our study has two main objectives. First, we compare all commonly used, non-application-specific topic modeling algorithms and assess their relative performance. The comparison is made against a known clustering and thus enables an unbiased evaluation of results. Our findings show a clear ranking of the algorithms in terms of accuracy. Secondly, we analyze the relationship between existing metrics and the known clustering, and thus objectively determine under what conditions these algorithms may be utilized effectively. This way, we enable readers to gain a deeper understanding of the performance of topic modeling techniques and the interplay of performance and evaluation metrics.
Journal Article
A multidimensional approach for detecting irony in Twitter
Irony is a pervasive aspect of many online texts, one made all the more difficult by the absence of face-to-face contact and vocal intonation. As our media increasingly become more social, the problem of irony detection will become even more pressing. We describe here a set of textual features for recognizing irony at a linguistic level, especially in short texts created via social media such as Twitter postings or \"tweets\". Our experiments concern four freely available data sets that were retrieved from Twitter using content words (e.g. \"Toyota\") and user-generated tags (e.g. \"#irony\"). We construct a new model of irony detection that is assessed along two dimensions: representativeness and relevance. Initial results are largely positive, and provide valuable insights into the figurative issues facing tasks such as sentiment analysis, assessment of online reputations, or decision making.
Journal Article
Issues and Best Practices in Content Analysis
This article discusses three issues concerning content analysis method and ends with a list of best practices in conducting and reporting content analysis projects. Issues addressed include the use of search and databases for sampling, the differences between content analysis and algorithmic text analysis, and which reliability coefficients should be calculated and reported. The “Best Practices” section provides steps to produce reliable and valid content analysis data and the appropriate reporting of those steps so the project can be properly evaluated and replicated.
Journal Article
Describing the antimicrobial usage patterns of companion animal veterinary practices; free text analysis of more than 4.4 million consultation records
Antimicrobial Resistance is a global crisis that veterinarians contribute to through their use of antimicrobials in animals. Antimicrobial stewardship has been shown to be an effective means to reduce antimicrobial resistance in hospital environments. Effective monitoring of antimicrobial usage patterns is an essential part of antimicrobial stewardship and is critical in reducing the development of antimicrobial resistance. The aim of this study is to describe how frequently antimicrobials were used in veterinary consultations and identify the most frequently used antimicrobials. Using VetCompass Australia, Natural Language Processing techniques, and the Australian Strategic Technical Advisory Group's (ASTAG) Rating system to classify the importance of antimicrobials, descriptive analysis was performed on the antimicrobials prescribed in consultations from 137 companion animal veterinary clinics in Australia between 2013 and 2017 (inclusive). Of the 4,400,519 consultations downloaded there were 595,089 consultations where antimicrobials were prescribed to dogs or cats. Antimicrobials were dispensed in 145 of every 1000 canine consultations; and 38 per 1000 consultations involved high importance rated antimicrobials. Similarly with cats, 108 per 1000 consultations had antimicrobials dispensed, and in 47 per 1000 consultations an antimicrobial of high importance rating was administered. The most common antimicrobials given to cats and dogs were cefovecin and amoxycillin clavulanate, respectively. The most common topical antimicrobial and high-rated topical antimicrobial given to dogs and cats was polymyxin B. This study provides a descriptive analysis of the antimicrobial usage patterns in Australia using methods that can be automated to inform antimicrobial use surveillance programs and promote antimicrobial stewardship.
Journal Article
Semantic network analysis in consumer and marketing research: application areas in phygital contexts
Purpose
Large-scale text-based data increasingly poses methodological challenges due to its size, scope and nature, requiring sophisticated methods for managing, visualizing, analyzing and interpreting such data. This paper aims to propose semantic network analysis (SemNA) as one possible solution to these challenges, showcasing its potential for consumer and marketing researchers through three application areas in phygital contexts.
Design/methodology/approach
This paper outlines three general application areas for SemNA in phygital contexts and presents specific use cases, data collection methodologies, analyses, findings and discussions for each application area.
Findings
The paper uncovers three application areas and use cases where SemNA holds promise for providing valuable insights and driving further adoption of the method: (1) Investigating phygital experiences and consumption phenomena; (2) Exploring phygital consumer and market discourse, trends and practices; and (3) Capturing phygital social constructs.
Research limitations/implications
The limitations section highlights the specific challenges of the qualitative, interpretivist approach to SemNA, along with general methodological constraints.
Practical implications
Practical implications highlight SemNA as a pragmatic tool for managers to analyze and visualize company-/brand-related data, supporting strategic decision-making in physical, digital and phygital spaces.
Originality/value
This paper contributes to the expanding body of computational, tool-based methods by providing an overview of application areas for the qualitative, interpretivist approach to SemNA in consumer and marketing research. It emphasizes the diversity of research contexts and data, where the boundaries between physical and digital spaces have become increasingly intertwined with physical and digital elements closely integrated – a phenomenon known as phygital.
Journal Article