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Cultures of Mass Tourism discusses how mass tourism has brought about new social and cultural formations that mix global, national and local influences and offers a series of insights into some of the key sites. It looks at the new forms and spaces created, as well as the social practices and materialities of mass tourism to provide a thorough analysis of the subject.

Specca Farms Pick Your Own (SFPYO) operates a 125-acre (50 ha) farm in Bordentown, Central New Jersey, USA, which attends to customers from many different ethnic regions such as Africa, the Americas, Asia, the Mediterranean region, Eastern Europe, and the Caribbean. The company produces more than 100 ethnic crops that require unique agronomic and management practices tailored to central New Jersey’s ecosystem and the unique quality of produce demanded by various ethnic nationalities. This paper reviews the ethnic crop classifications at the farm, the agronomic and crop protection practices applied to different crop groups, and the factors that guide produce marketing to meet the unique quality demanded by different ethnic nationalities.

Moving marketing strategies, which are changed through digital channels, into the social media environment, has led to changes in customer preferences in the tourism sector and is affected by the comments made in social media. Despite the fact that numerous studies have examined the impact of online customer comments on purchasing behaviour, most of these studies have used descriptive statistics and have ignored the empirical estimations. This study is aimed at examining the influence of the criteria obtained by content analysis on the star ratings given to the hotels based on the comments about the hotel on the TripAdvisor site. In this context, Mediterranean region hotels, which hold an important place in the tourism sector of Turkey, have been viewed, and the 25 hotels with the highest number of comments on the TripAdvisor site were selected, and 9000 comments from these hotels as well as the topic of the study were analysed with panel data methodology. As a result of the analyses made, it was determined that the criteria of the location and the accessibility of the hotels, the food and beverage concept presented by the hotels, the quality of the personnel-service, the cleaning elements, and the entertainment-animation programs were influential on the star ratings given to the hotels. It was also found that the architectural structure of the hotels and the other customers' recommendation criteria are less important than the star ratings given to the hotel when compared to other specified criteria.

Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles.Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.

It is now increasingly recognized that forests have multiple functions, and can provide opportunities for leisure, recreation and tourism, and other environmental benefits, as well as timber. In general, such public goods\"\" are assumed not to be marketable. However, this book challenges this assumption, and shows how these issues can be tackled from an economics and marketing perspective.The work is based on an EU-funded project, conducted from four university or research centres: Hamburg (Germany), Padua (Italy), Vienna (Austria) and Wageningen (The Netherlands). Many case studies and original surveys are presented from these countries, which provide practical solutions to market these forest enterprises. These empirical data are then related to economic models concerning public goods. This book is relevant to those studying or involved in marketing in the forest tourism, recreation and leisure industries.

This chapter reflects on new forms of religious tourism, at both the theoretical and scientific levels, in examining the Way of St Francis, which, through the involvement of political and religious authorities, was awarded the 'pilgrim's licence'. In 2011, a new entrepreneurial initiative was created, the 'Umbria and Francesco's Ways' consortium, co-financed by the Region of Umbria (Italy), whose mission is to develop, promote and market the Way of St Francis.

The purpose of the present phenomenological study is to determine visitors' interpretation of Istanbul's image as a heritage destination so as to strengthen the city's destination branding. In particular, it draws on TripAdvisor, an online network of travel consumers, in order to elicit visitors' reviews for evaluation. The study reveals that reviewers, even when sharing their experiences on a page explicitly related to culture and heritage, also acknowledge the importance of other place brand dimensions. The majority of additional comments are, in fact, particularly connected to the dimensions of people and governance, which further highlights the significance of place branding and management.

This chapter explores the managerial and marketing challenges facing all relevant stakeholders relating to religious and pilgrimage sites, while also addressing a combination of sacred and secular motivations for visitation. Practical issues of site management are explored to demonstrate how existing holy places are able to combine different functions successfully. A case study is presented of the management and marketing practices at the Shrine of the Mother of God in Marija Bistrica, Croatia.

This chapter presents a reflection on how local establishments, such as municipalities, the province, cultural associations and APT (local tourism councils), have used visual signs related to Trentino's borderscape as sources for local territory promotion and development. The chapter explains how this repertory of images were used as a meaningful support for photo-elicited interviews, in order to understand how people perceive and interpret the presence of these visual signs on their territory. A survey was conducted on 30 key actors in Trentino, Italy, divided as follows: employees of local tourist councils, cultural operators, members of the local administrations, teachers and owners of traditional restaurants or bars. Findings show that the close connection between historical heritage, and, of course, the images of this heritage on the local borderscape, and tourist promotion is a recent trend that people seem to perceive and be aware of, as has been confirmed by the answers given by the interviewees who have been asked when administrators and local people started to become interested in the recent local history.

The qualitative study presented in this chapter assesses the perceptions that potential Dutch tourists (n=34) have of Morocco as a tourism destination and examines how these affect destination image and travel propensity. The results can be summarized as follows: (1) the image that the Dutch have of the country Morocco is negative; (2) the image that the Dutch have of the Moroccan community living in the Netherlands is negative, but less negative than the image they have of the Moroccans living in Morocco; (3) the perceived image of Morocco as a tourism destination for the Dutch tourist is positive and congruent with the projected image, yet weak and confused with competition; and (4) the Dutch potential tourist seems to have knowledge of and appreciation for the tourism-tangible attributes of Morocco, and seems to lack knowledge of and, therefore, have a negative perception of the intangible attributes that are associated with the Moroccan people and the country's socio-political progress. It is suggested that there is a need to (a) intellectualize Morocco's tourism communication, (b) romanticize Morocco's marketing campaigns, (c) shift from destination selling to destination branding, and (d) deliver the bundle of the intangible attributes that are valued by the target market.