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Tourist’s Length of stay: the perspective of flow experience theory
This study initiates an investigation into an underexplored topic, aiming to understand the mechanism of conceptual elements of flow experience theory: enjoyment, control, focus, and clear goals drive the tourist’s length of stay (LOS). To enhance understanding, this study investigates the impact of destination value and destination love as additional outcomes of flow experience and examines how these variables contribute to the relationship between flow experience and LOS. The data in this study was collected from domestic and worldwide tourists visiting various tourist destinations in Indonesia using an English-language online questionnaire. A variance-based structural equation model (PLS-SEM) is used to evaluate each set of relationships between variables. The present study identifies that enjoyment, control, attention, and clear goals significantly influence the length of tourist stays through the experience of flow. Additionally, the experience of flow generates both value and a meaningful love with the destination. Moreover, destination love stems from destination value, further contributing to the relationship between flow experience and LOS. This exploratory study constructs a comprehensive model, offering a valuable resource for destination managers aiming to increase LOS and optimize benefits from tourist arrivals.Tourism is a highly valuable industry, contributing significantly to the growth of numerous other sectors. While attracting more tourists is crucial, encouraging them to extend their stay is equally important. This can be achieved by ensuring that tourists enjoy their visit, remain focused, feel in control, and have clear objectives. These factors collectively contribute to creating a ‘flow experience’—a state of deep immersion and enjoyment—for tourists. When tourists experience this state of flow, they tend to value the destination more highly and may even develop a deep affection for it. Consequently, they are more likely to prolong their stay, benefiting both the destination and its associated sectors. Therefore, it is essential for managers of tourist destinations to develop strategies that foster enjoyment, focus, control, and clear goals for tourists.
Journal Article
Marketing rural tourism : experience and enterprise
\"Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. Marketing Rural Tourism presents actor narratives to reveal nuances inherent in their practices and perceptions as they develop, support or oppose tourism in their locality. By focusing on actors' experience and enterprise involved in the ongoing production, consumption and marketing of rural landscapes for tourism, this book enables an insight into varied storylines that underlie the processes of place-making. Academics in the area of marketing and tourism, as well as development studies, will appreciate the contribution this book will make to the wider marketing discourse that circulates about rural destinations. The book will also be a valuable resource to undergraduate students looking to incorporate fresh conceptual insights into their projects, as well as postgraduate students looking to apply newer approaches to conceptualising tourism or place marketing.\" -- Back cover.
Book
Country branding research: a decade’s systematic review
The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation’s image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published between 2010 and 2020. A total of 59 papers were obtained from electronic databases such as Scopus, search engines like Google Scholar, and publishers including Taylor and Francis, Emerald, Elsevier, and Wiley online, using a specific search criterion. Of the 59 articles, only 44 met the inclusion criteria and were included in this review. The results were organised using the theory, context, characteristics, and methods (TCCM) organising approach for systematic literature reviews. The study revealed two dominant research themes: ‘national branding campaign’ and ‘country of origin (COO). Most studies did not use any specific model and the qualitative method was the dominant research method used. The findings of this study provide a roadmap for understanding the literature on country branding and offer directions for future theory building.The concept of country branding emerged as a way for countries to showcase their identity and appeal to tourists. Specifically, positive worldwide perceptions can be created by country branding, which in turn encourages exports and draws in visitors, investors, and new residents. Most importantly, nation branding persuades other actors to accept and adopt certain thoughts and behavior through the use of reasoning or argument. This research examines the literature on the topic of country branding, also known as nation branding, from 2010 to 2020. The study’s overarching goals are to advance scholarship on country branding and to inform branding efforts in different nations. With the themes that have been identified in this study, this research has the potential to better inform policymakers and practitioners on the nature of country branding. The importance of a nation’s brand was emphasized as a major factor for governments to think about.
Journal Article
Exploring niche tourism business models, marketing, and consumer experience
\"Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians\"-- Provided by publisher.
BOOK
Diaspora based tourism marketing conceptual paper: A conceptual analysis of the potential of harnessing the diaspora to improve tourism traffic in Zimbabwe
While the subject of harnessing the diaspora for economic benefits in general has been extensively covered, very little has been done to interrogate the potential of harnessing diaspora for tourism marketing through diaspora-based tourism marketing (DBTM). The potential of harnessing the diaspora as tourism marketers to improve tourism traffic factors to a tourism destination has remained untapped and unpacked by most developing countries. As a result, the significance of DBTM in galvanizing socioeconomic factors to a destination remains untapped in most developing countries, Zimbabwe being a case in particular. In the meantime, evidence from the emerging pockets of research in developed countries illuminate the centrality of DBTM in stimulating tourism travel to a destination among other benefits. Noteworthy is that the significance of DBTM in galvanizing socioeconomic factors to a destination may never be appreciated unless its potential and benefits are clearly understood and unpacked. This conceptual analysis paper explores the potential of harnessing the diaspora for tourism marketing. The conceptual analysis paper also maps out what has been achieved within the diaspora and tourism marketing industry. Specifically, using content analysis, the conceptual analysis paper explores DBTM potential and highlights the knowledge gap concerning DBTM.
Journal Article
Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction
This paper investigates the factors that influence visitors' intention to reuse virtual reality (VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived ease of use, enjoyment, and compatibility, as well as the mediating role of visitor satisfaction. A field survey was conducted with 357 visitors using a quantitative research design, and the collected data was analyzed using SPSS and Smart-PLS software. The results indicate that perceived ease of use, enjoyment, and compatibility positively influence visitors' intention to reuse VR, while visitors' satisfaction mediates the relationship between perceived ease of use, compatibility, and intention to reuse VR. The study recommends that park owners and administrators ensure customers' ease of use of VR and create innovative ideas and materials to enhance enjoyment, as retaining old customers is more feasible and less expensive than acquiring new ones. The study's limitations include a small sample size and limited geographic scope, suggesting the need for future research to increase generalizability and incorporate variables such as subjective norms. Theme park managers can use the study's findings to incorporate VR technology into their roller coasters and create a variety of VR experiences for visitors. Overall, the study advances theoretical understanding of related constructs and offers practical insights for theme park management.
Journal Article
The Economics of Tourism
This new edition of The Economics of Tourism reflects the tremendous changes that have occurred in the tourism sector in the last twelve years. It recognizes that the nature of tourism demand and supply is being transformed by innovations in information communication technologies, market liberalization and climate change. Paralleling this, there is much greater interest in the study of tourism by both students and researchers in mainstream economics.
The text is now in four parts covering: demand; supply; national, regional and international matters and environmental issues. The concluding chapter appraises the state of the economic research into tourism. The increased interest in tourism has engendered the development of new methods of analysis and the refinement of established ones. Accordingly, the book has been extensively restructured, revised and expanded with two new chapters: chapter six of the first edition is now broken down into two and a new chapter has been added on environmental issues to take account of new developments, critically review the associated literature and consider future trends in tourism economics research. The reader-friendliness of the book has also been enhanced in various ways, such as the extensive chapter cross-referencing to refresh the reader’s memory and the inclusion of a detailed list of abbreviations.
The Economics of Tourism will continue to make accessible for the non-specialist, the application and relevance of economics to tourism. Extensively revised and updated, including research and case studies the textbook will be an indispensable resource for both students and researchers.
Part 1: Introduction and Demand Theory in Tourism 1. The Scope and Content of the Economics of Tourism 2. Microeconomic Foundations of Tourism Demand 3. Empirical Studies of Tourism Demand Part 2: The Economics of Tourism Supply 4. Microeconomics Foundations of Tourism Supply 5. The Economic Profile and Characteristics of the Tourism Sectors Part 3: The Economics of Tourism at a National, Regional and International Level 6. Tourism in a National and Regional Context 7. Tourism in an International Context Part 4: The Economics of Environmental Issues in Tourism and an Appraisal of the Economic Analysis of Tourism 8. Global Environmental Issues and Tourism 9. The Microeconomic Analysis of Environmental Issues 10. The Valuation of Resources and Environmental Policies 11. Whither the Economics of Tourism
Mike J. Stabler is Senior Research Fellow at the University of Reading; his principal research has been on the environmental impacts of economic activity focusing on the tourism sector, published in journals and books. He was joint author of the original edition of this book.
Andreas Papatheodorou is Assistant Professor at the University of the Aegean, Greece, and Honorary Research Fellow at the Nottingham University Business School, UK. His tourism research focuses on competition, pricing and corporate strategy in air transport, cruising and travel distribution and has been published in international academic journals.
Prior to her death in 2006, Professor M. Thea Sinclair was Director of the Tourism and Travel Research Institute (TTRI) in the Business School of the University of Nottingham.
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