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Existing studies have examined the demand elasticities for organic products only in select categories, and their results for consumers' sensitivity to price changes are inconsistent. Evidence regarding the effects of price promotions on the demand for organic foods vs non-organic foods is scarce. This study aims to (1) examine the own-price elasticities of organic foods vs non-organic counterparts both with and without a promotion in a variety of product categories, and (2) investigate how the distinctive promotion effects between organic and non-organic counterparts depend on food category features. Using purchase data for 36 food categories from the 2015 Nielsen Consumer Panel, we find differential own-price elasticities for organic and non-organic foods, regardless of whether the product is purchased with a promotion. When the products are purchased with a promotion, we find stronger price promotion effects of organic virtues than non-organic virtues and weaker price promotion effects of organic vices than conventional vices. Price promotions of organic foods are more likely to induce health-conscious consumers to switch from conventional purchases to organic purchases in virtues.

Despite continuous growth in demand for organic food and farm products, US domestic supply is not keeping pace. Increasing domestic supply requires, in part, that more farms transition to certified organic production. This in turn requires a better understanding of the transition process. This paper reports on a national survey of farmers transitioning to organic certification through participation in the United States Department of Agriculture's (USDA) Natural Resources Conservation Service (NRCS) Environmental Quality Incentives Program Organic Initiative (EQIP-OI). Our analysis focuses on what motivates farmers to undertake transition to organic certification and what obstacles they confront in the process. The survey population included farmers in the midst of the transition process and farmers who began transition but decided not to pursue organic farming, allowing us to compare both groups to farmers who successfully transitioned to certified organic. Because farmers do not control all of the factors that influence their success, we use a ‘spheres of influence’ framework to analyze obstacles at four levels: the farm, local and regional infrastructure, the marketplace and policy. Our results improve our understanding of the transition process and apply to a wide range of stakeholders and service providers who support farmers in different ways, through crop research, infrastructure development, market development and policy.

International markets are an important destination and source of U.S. organic agri-food products. This paper offers new insights concerning the current status and trends of U.S. organic imports and exports U.S. policies relevant to the international trade of U.S. organic agri-food products are described, characterizing specific products and partners. In addition, the impact of organic equivalency agreements (OEAs), which the U.S. has signed with Canada, the EU, Japan, South Korea and Switzerland, are examined to determine the extent to which they facilitate trade. Using highly disaggregated international trade data (HS-10) from the U.S. International Trade Commission and Statistics Canada, this analysis finds that fresh agricultural products dominate both U.S. exports and imports. Between 2017 and 2019, apples grapes, strawberries and spinach were the predominant fresh exports, while tomato sauces, vinegar and roasted coffee are the most exported processed food products. A significant majority of these exports are destined for Canada and Mexico. The most imported organic agri-food products include unroasted coffee, bananas, olive oil and soybeans. There is much more diversity in the country of origin of these imports with Mexico, Peru, Brazil, Spain and Argentina among the major organic food suppliers to the U.S. OEAs allow for mutual recognition of national organic standards between countries. This analysis finds that, while, in aggregate, OEAs were not found to impact U.S. organic imports or exports, results evaluating individual agreements do suggest that they can be effective trade policy instruments. In particular, the U.S.–Canada and the U.S.–Switzerland OEAs were found to be effective in facilitating U.S. exports. Taken together these findings offer important insights into current trade patterns, and U.S. international market and organic policy opportunities.

The US organic milk food system has several interesting characteristics. The product has been enthusiastically embraced by consumers, resulting in increased retail sales of organic milk. The processing sector is oligopolistic, with three dominant firms. At the farm level, the definition and enforcement of regulations relating to access to pasture and transitioning livestock have been the subject of controversy and slow to change to meet the needs of the sector. This paper uses two sources of the United States Department of Agriculture (USDA) data (Agricultural Resource Management Survey and Organic Survey) and other evidence to trace changes in the discourse about organic dairy, the market, processing and farm sector, along with the evolution of the regulation. Concern over inconsistencies in the language and enforcement of the regulation at the farm level continued throughout the 30-year period. We find evidence of strong and continued growth of the organic dairy sector at the farm level, among all regions of the US. The amount of pasture available per cow increased as the access to outdoor rules tightened. In 2016 many dairies failed to meet the 30% threshold for feed from grazing. Another key finding, which may underlie the internal debates, is that the profitability of large-scale organic dairies in the West substantially increased in 2016. The organic dairies in other regions did not experience this improvement, although their profitability remained similar to prior years. While there is evidence of problems with the regulation, we note that the structure of the processing sector is an important but overlooked dimension. Thus, additional research into the farmer–processor relationship is needed to improve our understanding of the dynamics of the organic dairy farm sector.

While grain farming has seen a major shift toward organic production in recent years, the USA continues to lag behind with domestic demand continuing to outpace domestic supply, making the USA an all-around net importer. The Midwestern USA is poised to help remedy this imbalance; however, farmers continue to slowly transition to organic production systems. Existing literature has identified three prevalent narratives that farmers use to frame their organic transition: environmentalism, farm-family legacy and economic factors, in addition to a four and untested religiosity narrative. This study sought to better understand how these different narratives frame grain farmers’ thought processes for transitioning from conventional production systems to certified organic production systems. We co-created narratives around organic production with farmers, which resulted in four passages aligned with the literature: farm-family legacy, economic values, environmental values and Christianity and stewarding Eden. Then, we mailed a paper survey to conventional, in transition and certified organic Indiana grain farmers in order to test how these different narratives motivated organic production. We found that the most prevalent narrative around organic production is the farm-family legacy, which specifically resonated with midsize farmers. We also found that the religious stewardship narrative resonated with a substantial number of organic and mixed practice farmers, which is likely due to Amish farmers within the sample. These results shed light on the role that narratives and associated values play in organic practice use and can inform the organic efforts of agricultural professionals.

Organic, grassfed (OGF) dairy, which requires higher pasture and forage dry matter intake compared with standard organic dairy practices, is unique both in its management needs and in production challenges. The OGF dairy sector is rapidly growing, with the expansion of this industry outpacing other dairy sectors. There is a lack of research outlining OGF dairy production practices, producer-identified research needs or social factors that affect OGF systems. The objectives of this study were to, with a group of OGF dairy producers, (1) assess information regarding current production practices and producer knowledge, and (2) identify agronomic and social factors that may influence milk production on OGF farms across the United States. A mail survey, focused on demographics, forage and animal management, knowledge, and satisfaction of their farm, was developed and distributed in 2019, with 167 responses (47% response rate). The majority of producers indicated they belonged to the plain, or Amish-Mennonite, community. Milk production was greater on farms that had Holstein cattle, as compared to farms with Jerseys and mixed breeds, and employed intensive pasture rotation. Furthermore, most producers reported the use of supplements such as molasses and kelp meal, which can improve milk production, but also increase feed costs. Producers who indicated that they were at least satisfied with their milk production also reported high levels of knowledge of grazing management and cow reproductive performance. Comparison of response data from plain/non-plain respondents revealed that those that did not identify as plain were more likely to utilize certain government programs, had different priorities and utilized technology more frequently. Based on these results, more research exploring financial and production benchmarks, effective communication strategies to reach OGF producers and methods to improve cattle production through improved forage quality is needed.

This article offers a window onto the experience of three researchers who influenced the direction of organic agriculture research from the 1980s through today. Kathleen Delate, Catherine Greene and Deborah Stinner have all contributed important work in the field, from organizing and executing research projects to analyzing the collecting hard data that provided insight into the numerous environmental and economic benefits of organic agriculture. Their stories share many similar biographical markers, from the importance of food and nature in childhood memories to trailblazing projects in the early 2000s.

There are fewer Certified Organic producers in the Mid-South US (southern half of Missouri, western Kentucky and Tennessee, northern Arkansas and eastern Oklahoma) than in other regions of the country such as the Upper Midwest, West Coast, or Northeastern US. Taus et al. (2013) The Professional Geographer 65, 87–102, posit that these clusters suggest regional characteristics impact adoption of organic agriculture and admit that regional studies lack consensus on the role of factors that drive adoption. This paper seeks to understand if there are regionally distinct challenges and opportunities for organic production in the region. Fourteen certified organic producers in Missouri were interviewed and areas of challenges and opportunities specific to their certification were identified within the three a priori themes of (1) biophysical characteristics, (2) marketing infrastructure and (3) financial feasibility. We suggest directions for future policy support from the National Organic Program (NOP) and bolstered feedback structures within the National Organic Standards Board to address regional disparities.