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"User behavior"
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BehavDT: A Behavioral Decision Tree Learning to Build User-Centric Context-Aware Predictive Model
This paper formulates the problem of building a context-aware predictive model based on user diverse behavioral activities with smartphones. In the area of machine learning and data science, a tree-like model as that of decision tree is considered as one of the most popular classification techniques, which can be used to build a data-driven predictive model. The traditional decision tree model typically creates a number of leaf nodes as decision nodes that represent context-specific rigid decisions, and consequently may cause overfitting problem in behavior modeling. However, in many practical scenarios within the context-aware environment, the generalized outcomes could play an important role to effectively capture user behavior. In this paper, we propose a behavioral decision tree, “BehavDT” context-aware model that takes into account user behavior-oriented generalization according to individual preference level. The BehavDT model outputs not only the generalized decisions but also the context-specific decisions in relevant exceptional cases. The effectiveness of our BehavDT model is studied by conducting experiments on individual user real smartphone datasets. Our experimental results show that the proposed BehavDT context-aware model is more effective when compared with the traditional machine learning approaches, in predicting user diverse behaviors considering multi-dimensional contexts.
Journal Article
A survey for user behavior analysis based on machine learning techniques: current models and applications
Significant research has been carried out in the field of User Behavior Analysis, focused on understanding, modeling and predicting past, present and future behaviors of users. However, the heterogeneity of the approaches makes their comprehension very complicated. Thus, domain and Machine Learning experts have to work together to achieve their objectives. The main motivation for this work is to obtain an understanding of this field by providing a categorization of state-of-the-art works grouping them based on specific features. This paper presents a comprehensive survey of the existing literature in the areas of Cybersecurity, Networks, Safety and Health, and Service Delivery Improvement. The survey is organized based on four different topic-based features which categorize existing works: keywords, application domain, Machine Learning algorithm, and data type. This paper aims to thoroughly analyze the existing references, to promote the dissemination of state-of-the-art approaches discussing their strong and weak points, and to identify open challenges and prospective future research directions. In addition, 127 discussed papers have been scored and ranked according to relevance-based features: paper reputation, maximum author reputation, novelty, innovation and data quality. Both types of features, topic-based and relevance-based have been combined to build a similarity metric enabling a rich visualization of all considered publications. The obtained graphic representation provides a guide of recent advancements in User Behavior Analysis by topic, highlighting the most relevant ones.
Journal Article
Temporal user interest modeling for online advertising using Bi-LSTM network improved by an updated version of Parrot Optimizer
In the era of digitization, online digital advertising is one of the best techniques for modern marketing. This makes advertisers rely heavily on accurate user interest and behavior modelling to deliver precise advertisement impressions and increase click-through rates. The classic approach to model user interests has often required the use of predefined feature sets which are typically stagnant and not representative of temporal changes and trends in user behavior. While recent advances in deep learning offer potential solutions to these obstacles, many existing approaches fail to address the sequential nature of user interactions. In this paper, we propose an optimized Bi-Directional Long Short-Term Memory (Bi-LSTM) based user interest modeling approach together with an Updated version of Parrot Optimizer (UPO) to enhance performance. It treats the user activity as a temporal sequence which well fits the changing nature of user interest and preferences over time. The proposed approach is evaluated on two important tasks: predicting the probability that a user will click on an ad and predicting the probability that a user will click on a particular type of ad campaign. Simulation results demonstrate that the proposed method provides superior results than the static set-based approaches and achieves significant improvements on both user ad responses predictions and user ad clicks at the campaign level. The research also enhances the efficiency of user interest modeling with significant implications for online advertising, recommendation systems, and personalized marketing.
Journal Article
Application of Deep Learning and Intelligent Sensing Analysis in Smart Home
Deep learning technology can improve sensing efficiency and has the ability to discover potential patterns in data; the efficiency of user behavior recognition in the field of smart homes has been further improved, making the recognition process more intelligent and humanized. This paper analyzes the optical sensors commonly used in smart homes and their working principles through case studies and explores the technical framework of user behavior recognition based on optical sensors. At the same time, CiteSpace (Basic version 6.2.R6) software is used to visualize and analyze the related literature, elaborate the main research hotspots and evolutionary changes of optical sensor-based smart home user behavior recognition, and summarize the future research trends. Finally, fully utilizing the advantages of cloud computing technology, such as scalability and on-demand services, combining typical life situations and the requirements of smart home users, a smart home data collection and processing technology framework based on elderly fall monitoring scenarios is designed. Based on the comprehensive research results, the application and positive impact of optical sensors in smart home user behavior recognition were analyzed, and inspiration was provided for future smart home user experience research.
Journal Article
User profile correlation-based similarity (UPCSim) algorithm in movie recommendation system
Collaborative filtering is one of the most widely used recommendation system approaches. One issue in collaborative filtering is how to use a similarity algorithm to increase the accuracy of the recommendation system. Most recently, a similarity algorithm that combines the user rating value and the user behavior value has been proposed. The user behavior value is obtained from the user score probability in assessing the genre data. The problem with the algorithm is it only considers genre data for capturing user behavior value. Therefore, this study proposes a new similarity algorithm – so-called User Profile Correlation-based Similarity (UPCSim) – that examines the genre data and the user profile data, namely age, gender, occupation, and location. All the user profile data are used to find the weights of the similarities of user rating value and user behavior value. The weights of both similarities are obtained by calculating the correlation coefficients between the user profile data and the user rating or behavior values. An experiment shows that the UPCSim algorithm outperforms the previous algorithm on recommendation accuracy, reducing MAE by 1.64% and RMSE by 1.4%.
Journal Article
UsbVisdaNet: User Behavior Visual Distillation and Attention Network for Multimodal Sentiment Classification
In sentiment analysis, biased user reviews can have a detrimental impact on a company’s evaluation. Therefore, identifying such users can be highly beneficial as their reviews are not based on reality but on their characteristics rooted in their psychology. Furthermore, biased users may be seen as instigators of other prejudiced information on social media. Thus, proposing a method to help detect polarized opinions in product reviews would offer significant advantages. This paper proposes a new method for sentiment classification of multimodal data, which is called UsbVisdaNet (User Behavior Visual Distillation and Attention Network). The method aims to identify biased user reviews by analyzing their psychological behaviors. It can identify both positive and negative users and improves sentiment classification results that may be skewed due to subjective biases in user opinions by leveraging user behavior information. Through ablation and comparison experiments, the effectiveness of UsbVisdaNet is demonstrated, achieving superior sentiment classification performance on the Yelp multimodal dataset. Our research pioneers the integration of user behavior features, text features, and image features at multiple hierarchical levels within this domain.
Journal Article
Is there a trial bias impacting user engagement with unguided e-mental health interventions? A systematic comparison of published reports and real-world usage of the same programs
People who enrolled into studies of unguided programs used them much more in comparison to those who used the programs outside of study settings.AbstractTrial settings that include proactive recruitment, human contact, and assessment procedures may substantially impact the way users engage with unguided e-mental health programs and the generalizability of reported findings. This study examined the impact of trial setting on user behavior by directly comparing reported user engagement in trial-based research and objective measures of real-world usage of the same unguided mental health programs. The authors conducted a systematic search for papers reporting user engagement with off-the-shelf unguided e-mental health programs. Real-world usage was obtained from a panel that presents aggregated nonpersonal information on user engagement with digital programs across the world. A total of 13 papers yielding 14 comparable usage metrics met all inclusion criteria. In three papers reporting the use of programs by lay users without any proactive trial procedures, the ratios calculated by dividing the usage reported in the paper by the usage documented within the objective dataset were 0.84, 1.05, and 1.27—suggesting a sufficient criterion validity for our examination. In studies that proactively recruited users and included pre- to post-assessment procedures (11 comparisons), the median program usage rate reported was 4.06 times higher (IQR = 4.49) than the real-world usage of the same program. Severity of clinical symptoms, in-person versus remote assessment procedures, study design, and program cost had no impact on these differences. The results suggest that trial settings have a large impact on user engagement with unguided interventions and, therefore, on the generalizability of the findings to the real world.
Journal Article
User-level malicious behavior analysis model based on the NMF-GMM algorithm and ensemble strategy
In the security supervision sector, it is the importance of accurate detection and analysis of insider threats. In this article, we propose a new concept of insider threat kill chain, which is capable to understand psychological and behavioral change process of malicious users. Meanwhile, a novel user-level malicious behavior analysis model is established based on non-negative matrix factorization-Gaussian mixture model (NMF-GMM). In particular, we carry out the analysis from three perspectives: typical malicious behavior characteristics, overall user behavior and temporal individual behavior change. New classification method suggests to use group users by targeting malicious users with typical malicious features. The Z-score method is applied to establish evaluation model of suspicious user behavior, and the threshold of normal behavior is also determined. Furthermore, a temporal individual behavior change model is established, malicious users are located by the Pettitt test method, and the time of the first malicious behaviors are given. Experimental results show that the proposed user grouping method and ensemble strategy is capable for detection of malicious users.
Journal Article
A review of the literature on the metaverse: definition, technologies, and user behaviors
PurposeAs a sociotechnical system, the metaverse has sparked heated discussion. However, concerns abound that the concept is “old wine in a new bottle” used for capital hype. The mixed definitions of the metaverse and unclear relationships between its technical features and user behaviors have greatly impeded its design and application. Therefore, the authors aim to sort out the metaverse definition and properties, analyze its technical features in various contexts and unveil the mechanisms leading to user behaviors.Design/methodology/approachThe authors conduct a literature review on the definition, technical features and user behaviors of/in the metaverse.FindingsFirst, the authors identify two main categories of the metaverse definition and find a mixed conceptualization. Second, the authors present technologies and technical features in the diverse contexts of the metaverse. Third, the authors summarize the effect of technical features on user behaviors from a sociotechnical perspective.Originality/valueThe authors analyze the definition, technical features, user behaviors of the metaverse and their theoretical foundations. Based on these findings, the authors propose a theoretical framework unveiling how social and technical elements affect user behaviors in the metaverse. In conclusion, the study offers a research agenda for future studies.
Journal Article