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Branded lives : the production and consumption of meaning at work
by Brannan, Matthew J., editor , Parsons, Elizabeth, editor , Priola, Vincenza, 1970- editor in Quality of work life. , Personnel management. , Branding (Marketing)
\"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations\"--Page 4 of cover.
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