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The authors investigate how horizontal versus vertical displays of alternatives affect assortment processing, perceived variety, and subsequent choice. Horizontal (vs. vertical) displays are easier to process due to a match between the human binocular vision field (which is horizontal in direction) and the dominant direction of eye movements required for processing horizontal displays. It is demonstrated that this processing fluency allows people to browse information more efficiently, which increases perceived assortment variety and ultimately leads to more variety being chosen, and if the number of options chosen is allowed to vary, it leads to more options chosen. It is shown that because people see more variety in a horizontal (vs. vertical) display, they process a horizontal assortment more extensively. When more variety is positive, they find the choice task easier and have a higher level of satisfaction and confidence about their choices. When more variety is not necessarily positive, for example, in a choice of a single most-preferred option, these effects disappear. Two field studies, an eye-tracking study, and two lab studies support these conclusions.

The perception of Subjective Visual Vertical (SVV) is crucial for postural orientation and significantly reflects an individual's postural control ability, relying on vestibular, visual, and somatic sensory inputs to assess the Earth's gravity line. The neural mechanisms and aging effects on SVV perception, however, remain unclear. This study seeks to examine aging-related changes in SVV perception and uncover its neurological underpinnings through functional near-infrared spectroscopy (fNIRS). In a comparative study of 19 young and 19 older adults, the standardized SVV task executed in Eprime 3.0 software evaluated participants' SVV orientation and uncertainty. Cortical responses were monitored via fNIRS during the task, with block averaging analysis employed to delineate the associated hemodynamic responses. The study further correlated these neuroimaging findings with behavioral measures. Young individuals exhibit superior accuracy and stability in perceiving the subjective visual vertical (SVV) direction. Neuroimaging data, adjusted for multiple comparisons using the false discovery rate, reveal activation of the right supramarginal gyrus (SMG) and the left dorsolateral superior frontal gyrus (SFGdor) in both age groups during SVV tasks. However, older participants show additional activation in regions such as the bilateral postcentral gyrus (PoCG) and the right middle frontal gyrus (MFG). Lateralization studies indicate that young participants predominantly exhibit right lateralization in sensory and dorsolateral prefrontal cortices, with left lateralization in the motor cortex. In contrast, elderly participants demonstrate bilateral dominance across sensory, dorsolateral prefrontal, and motor cortices. Correlational analyses link modified SVV metrics to the activation levels of various brain regions, with negative correlations observed in both age groups, and a unique positive correlation with the left inferior frontal gyrus of the triangular part (IFGtriang) in young participants. Young individuals outperform the older individuals in SVV performance due to age-related differences in brain functional patterns during the execution of vertical perception judgment. Both age groups activate the right SMG and left SFGdor, but the older individuals additionally activate regions such as bilateral PoCG and right MFG. While young people exhibit right-brain dominance, the older people rely on bilateral cognitive resources, indicating bilateral dominance. Except for the left IFGtriang in the young, higher activation in brain regions correlates with better SVV performance.

Objective To examine if radiographic ocular lateral deviation (rOLD) could be provoked in stroke patients with mild-to-moderate lateropulsion according to vertical perception. Methods In this single-center, retrospective study, acute stroke patients with mild-to-moderate lateropulsion assessed by the Scale for Contraversive Pushing were enrolled. Computed tomography or magnetic resonance imaging was performed on all patients on admission and then according to their conditions. The direction and angle of rOLD were compared among three groups according to the responsible lesion: lateral medullary (LM), pontine (P), and hemispheric (H). Results Sixty-six patients (male, 47; average age, 67 years) were enrolled and divided into the LM ( n  = 37), P ( n  = 8), and H ( n  = 21) groups. All patients had body tilt. Patients in the LM group showed body tilt to the ipsilesional side during hospitalization, while those in the P and H groups tilted to the contralesional side. All patients had rOLD at the final assessment at an average of 13 days after onset; patients in the P and H groups showed contralateral rOLD, while those in the LM group showed ipsilateral rOLD if they did not have cerebellar or pontine lesions. Significant decreases in the angle and changes in direction of rOLD according to lesion site were observed during hospitalization. Conclusion Serial changes in rOLD findings after stroke onset are different according to the responsible lesion. The direction of rOLD in most patients is in accordance with vertical perception after the acute stage of stroke.

We tested the hypothesis that the brain uses a variance-based weighting of multisensory cues to estimate head rotation to perceive which way is up. The hypothesis predicts that the known bias in perceived vertical, which occurs when the visual environment is rotated in a vertical-plane, will be reduced by the addition of visual noise. Ten healthy participants sat head-fixed in front of a vertical screen presenting an annulus filled with coloured dots, which could rotate clockwise or counter-clockwise at six angular velocities (1, 2, 4, 6, 8, 16°/s) and with six levels of noise (0, 25, 50, 60, 75, 80%). Participants were required to keep a central bar vertical by rotating a hand-held dial. Continuous adjustments of the bar were required to counteract low-amplitude low-frequency noise that was added to the bar's angular position. During visual rotation, the bias in verticality perception increased over time to reach an asymptotic value. Increases in visual rotation velocity significantly increased this bias, while the addition of visual noise significantly reduced it, but did not affect perception of visual rotation velocity. The biasing phenomena were reproduced by a model that uses a multisensory variance-weighted estimate of head rotation velocity combined with a gravito-inertial acceleration signal (GIA) from the vestibular otoliths. The time-dependent asymptotic behaviour depends on internal feedback loops that act to pull the brain's estimate of gravity direction towards the GIA signal. The model's prediction of our experimental data furthers our understanding of the neural processes underlying human verticality perception.

Deficits of postural control and perceptions of verticality are disabling problems observed in stroke patients that have been recently correlated to each other. However, there is no evidence in the literature confirming this relationship with quantitative posturography analysis. Therefore, the objectives of the present study were to analyze the relationship between Subjective Postural Vertical (SPV) and Haptic Vertical (HV) with posturography and functionality in stroke patients. We included 45 stroke patients. The study protocol was composed by clinical interview, evaluation of SPV and HV in roll and pitch planes and posturography. Posturography was measured in the sitting and standing positions under the conditions: eyes open, stable surface (EOSS); eyes closed, stable surface (ECSS); eyes open, unstable surface (EOUS); and eyes closed, unstable surface (ECUS). The median PV in roll plane was 0.34° (-1.44° to 2.54°) and in pitch plane 0.36° (-2.72° to 2.45°). The median of HV in roll and pitch planes were -0.94° (-5.86° to 3.84°) and 3.56° (-0.68° to 8.36°), respectively. SPV in the roll plane was correlated with all posturagraphy parameters in sitting position in all conditions (r = 0.35 to 0.47; p < 0.006). There were moderate correlations with the verticality perceptions and all the functional scales. Linear regression model showed association between speed and SPV in the roll plane in the condition EOSS (R2 of 0.37; p = 0.005), in the condition ECSS (R2 of 0.13; p = 0.04) and in the condition EOUS (R2 of 0.22; p = 0.03). These results suggest that verticality perception is a relevant component of postural control and should be systematically evaluated, particularly in patients with abnormal postural control.

Purpose Ramadan intermittent fasting (RIF) has produced heterogeneous and domain-specific effects on cognitive function. This study aims to investigate the effect of RIF on verticality perception or estimation of subjective visual vertical (SVV) in young adults. The significance of SVV is that it is essential for spatial orientation, upon which many daily activities depend. Methodology Verticality perception was assessed with a computerized rod and frame test (CRFT) in two visual conditions: without a surrounding frame and with a distracting tilted frame. The tilted frame condition measures level of visual dependence or reliance of visual cues for posture and orientation. In total, 39 young adult men were recruited at different stages of Ramadan fasting: 21 were tested at the end of the first week (Week 1) and 18 others at the end of the third week (Week 3) of Ramadan. Also, 39 participants were recruited to serve as a non-fasting control group. Factorial ANOVA analyses were conducted to identify the main effects of fasting status, time-of-day and the interaction between them on blood glucose levels, nocturnal sleep duration and vertical alignment errors. Findings The main effect of fasting status on glucose level was significant (p = 0.03). There was a significant time-of-day main effect on glucose levels (p = 0.007) and sleep duration (p = 0.004) only in fasting participants. Neither the main effects of fasting status nor time-of-day were significant for rod alignment errors in both visual conditions. The interaction of fasting status and time-of-day was not significant either. This may indicate that any negative effect of Ramadan fasting on activities that are critically dependent on verticality perception and spatial orientation, such as sports and driving, may not be due to verticality misperception. Originality The present study was the first to investigate the effect of Ramadan fasting on spatial orientation. It demonstrated robustness of verticality perception to fasting status and the point of fasting during Ramadan. Verticality perception was also unaffected by time-of-day effects in non-fasting and fasting groups at two different points of Ramadan. This study corroborates others reporting heterogeneous effects of Ramadan fasting on cognitive function.

The perception of verticality is critical for balance control and interaction with the world. But this complex process fails badly under certain circumstances—usually as the result of an illusion. Here, we report on a real-world example of how the brain fails to disregard body position on a moving mountain tram and adopts an inappropriate frame of reference, which prompts passengers to perceive skyscrapers leaning by as much as 30°. To elucidate the sensory origin of this misperception, we conducted field experiments on the moving tram to systematically disentangle the contributions of four sensory systems known to affect verticality perception, namely, vestibular, tactile, proprioceptive, and visual cues. Our results refute the intuitive assumption that the perceived tilt of the buildings is based on visual error signals and demonstrate instead that a unified percept of verticality is a product of the synergistic interaction among multiple sensory systems and the contextual information available in the real world.

We determined orientation of a line that is seen to be vertical (i.e., apparent vertical) while the head is inclined with the trunk upright. In this condition, it has been documented that apparent vertical is independent of head orientation (i.e., orientation constancy) or is in a direction opposite to the head inclination (i.e., the Müller effect). In this study, we have focused not only on the effect of head inclination but also on visual parameters of the line that was used to indicate apparent vertical. As the visual parameters, size (5.5° and 22° in visual angle), duration (0.1 s, 3 s, and no time limit), and luminance (0.026, 0.003, and 0.001 cd/m 2 against total darkness) were varied with the head being inclined within ±30°. The main findings were: 1) the Müller effect was at best 2°, but the head inclination was judged to be much larger than it was; 2) the correlation between apparent vertical and the judgmental error of head inclination was significant but was not very high ( r = −0.20); 3) the line of short duration or of low luminance facilitated the Müller effect; and 4) the magnitude of the Müller effect was large when the head was inclined to the right rather than to the left. These findings were compared with the predictions from the theory of allowing for apparent head position, the theory of ocular countertorsion, and the sensory-tonic field theory. Many aspects of the results were consistent with the predictions from the sensory-tonic field theory.

The authors examine whether reputation concerns affect how manufacturers structure their sales organization. Using reputation theory, they examine whether reputation-related perceptions and beliefs affect whether a manufacturer that currently uses an outside selling organization (i. e., a \"rep\") intends to vertically integrate the selling function or switch to a new rep. In particular, they propose that a manufacturer's intentions to replace its current manufacturers' rep with a company sales force or a different rep is a function of its perceptions of the reputation of itself and the rep and its beliefs about how high-reputation manufacturers in the industry typically organize their selling function. Survey data support the plausibility of these reputation-based arguments as factors that influence sales organization structure decisions. These results provide some important extensions to reputation theory. The authors discuss the study's implications for both managerial behavior and the literature on channels and organizational governance.

Background The elderly often complain of faintness, lightheadedness, dizziness, and unsteadiness, which may be associated with the orthostatic hypotension (OH), but most of them are subclinical. The pathogenic mechanism of subjective symptoms in the elderly with OH is controversial. Aims The aim of this study was to assess the involvement of the irregularity of the vertical perception in the dizzy elderly with OH. Methods This study consisted of 403 patients seeking treatment for dizziness in our hospital. The neurotological examinations include the subjective visual vertical (SVV) test and the bithermal caloric test. The self-perceived handicapping effects imposed by dizziness were assessed by the dizziness handicap inventory (DHI). The variability (standard deviation) and the average deviation of eight trials (four trials in each direction) were calculated. In addition, they underwent the orthostatic Schellong test for the diagnosis of the OH. They were separated into three groups, including patients aged ≥65 years, patients aged 50–64 years, and patients aged <50 years. Results The variability of the SVV in the patients aged ≥65 years with OH was significantly larger than that in the patients aged ≥65 years without OH. There was no significant difference in the average deviation of the SVV, the canal paresis % by the bithermal caloric test, and the DHI score among groups. Conclusions The result suggests that the elderly patients with OH have subclinical impairment in the perception of the verticality independent of the peripheral vestibular function.