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Visual literacy is an increasingly critical skill in a globalizing, digital world. This book addresses the core issues concerning visual literacy in education, underscoring its importance for the instruction of students and educators. Professor Billie Eilam argues that the incorporation of visual skill development in teacher training programs will help break the cycle of visual illiteracy. Understanding the pedagogical benefits and risks of visual representation can help educators develop effective strategies to produce visually literate students. Eilam presents a broad overview of theoretical knowledge regarding visual representation, as well as a discussion of best practices for the use of visual elements in schools. In addition to theory, Eilam includes practical exercises for introducing visual literacy into teacher education, offering strategies for analyzing visualization in curricula and for increasing awareness of visual culture.

Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data?.

Information Visualization is the major revision of a classic work on information visualization.This book explores the art and science of why we see objects the way we do.Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications - resulting in visualization of improved clarity.

Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as \"visual rhetoric,\" leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent \"turn to the visual\" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.

Representation in Scientific Practice, published by the MIT Press in 1990, helped coalesce a long-standing interest in scientific visualization among historians, philosophers, and sociologists of science and remains a touchstone for current investigations in science and technology studies. This volume revisits the topic, taking into account both the changing conceptual landscape of STS and the emergence of new imaging technologies in scientific practice. It offers cutting-edge research on a broad array of fields that study information as well as short reflections on the evolution of the field by leading scholars, including some of the contributors to the 1990 volume. The essays consider the ways in which viewing experiences are crafted in the digital era; the embodied nature of work with digital technologies; the constitutive role of materials and technologies -- from chalkboards to brain scans -- in the production of new scientific knowledge; the metaphors and images mobilized by communities of practice; and the status and significance of scientific imagery in professional and popular culture.ContributorsMorana Alac, Michael Barany, Anne Beaulieu, Annamaria Carusi, Catelijne Coopmans, Lorraine Daston, Sarah de Rijcke, Joseph Dumit, Emma Frow, Yann Giraud, Aud Sissel Hoel, Martin Kemp, Bruno Latour, John Law, Michael Lynch, Donald MacKenzie, Cyrus Mody, Natasha Myers, Rachel Prentice, Arie Rip, Martin Ruivenkamp, Lucy Suchman, Janet Vertesi, Steve Woolgar

In this article, I investigate how recipients make sense of images that show symbolic actions by environmental activists during two recent United Nations Climate Change Conferences. Environmental advocacy groups are successful in creating visibility for their symbolic actions via news visuals, but little empirical evidence exists about how ordinary media recipients engage with this type of imagery. Can they understand the intended meaning of complex visual rhetoric used by environmental activists? I use think-aloud protocols to uncover the cognitive strategies which are used in processing these stylised visual claims. Results show that news photos rarely manage to communicate the intended meaning of symbolic actions. By systematically analysing various stages of visual frame processing, this study offers insights into specific configurations of the image-viewer relationship that cause high levels of ambiguity and prevent staged visual claims from being understood as intended. Yet I also find empirical evidence for a visual framing approach that works well and describe this recipe for effective communication via symbolic action photography.

In this article, we argue that to capture the liveliness of how visual public debates like the climate controversy unfold online, we must replace snapshot and single-platform approaches with a method that can capture their temporal and cross-platform dynamics. We suggest that such a methodology could be assembled by combining image recognition, visual network analysis, and a quali-quantitative approach within a digital methods framework. We demonstrate the potential application of the methodology in a two-fold case study of 1) how the human–nature relation is visually depicted on Instagram and Twitter, and 2) how visual genres in the climate debate on Twitter change from 2015 to 2017. Through these experiments, we analyse more than a quarter million social media images to produce novel insights about the climate debate, while showcasing how the computational and visual capabilities of social science can be bridged to open up opportunities for mapping complex visual debates across platforms and time.

Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world. Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms. 'This is an important and highly original book which is likely to initiate a whole new approach to teaching and researching language in social life.' – BAAL Book Prize Panel ' Discourses in Place is a pioneering study that establishes the field of geosemiotics.' – Linguist List 'This is a useful book for the study of semiotics, human geography and cultural anthropology ... Written in a reader-friendly style, gurus, undergraduates and laypeople will find it accessible and informative.' – Discourse Studies Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication . Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia. 1: Geosemiotics 2: Indexicality 3: The Interaction Order 4: Visual Semiotics 5: Interlude on Geosemiotics 6: Place Semiotics: Code Preference 7: Place Semiotics: Inscription 8: Place Semiotics: Emplacement 9: Place Semiotics: Discourse in Time and Space 10: Indexicality, Dialogicality, and Selection in Action Glossary References

This article studies how the Danish advocacy group for older people, (the DaneAge Association, or DAA), of which around 46 per cent of all Danes over the age of 65 are members, visually represents older people. The study gains theoretical inspiration from media and cultural-gerontological theories concerning the cultural influence of media representations of older people, and the connected perceptions of what it means to be and to grow old. The study is based on an analysis of a sample of 59 photographs that appeared on DAA’s website in the period 2016−2018. The results indicate a dominant visual representation of older people as happy, socially involved and extroverted, while representations of older people as weak, introverted and alone constitute a minority. In conclusion, the organisation visually promote a positive image of older people, at the same time as they represent them as excluded from other age groups and from culture and society in general.