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How voters decide : information processing during election campaigns
This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
eBook
The Politics of Cultural Differences
How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms that deepen cultural divisions in the other party's coalition, thereby leading many of its voters either to choose the opposing ticket or to stay home.
The Politics of Cultural Differencesis the first book to develop and carefully test a general theory of cultural politics in the United States, one that offers a compelling new perspective on America's changing political order and political conflict in the post-New Deal period (1960-1996). David Leege, Kenneth Wald, Brian Krueger, and Paul Mueller move beyond existing scholarship by formulating a theory of campaign strategies that emphasizes cultural conflict regarding patriotism, race, gender, and religion. Drawing on National Election Studies data, they find that Republican politicians deployed powerful symbols (e.g., \"tax and spend liberals\") to channel targeted voters toward the minority party. And as partisanship approached parity in the 1990s, Democratic leaders proved as adept at deploying their own symbols, such as \"a woman's right to choose,\" to disassemble the Republican coalition. A blend of sophisticated theory and advanced empirical tools, this book lays bare the cultural dimensions of American political life.
eBook
New faces, new voices
Making up 14.2 percent of the American population, Hispanics are now the largest minority group in the United States. Clearly, securing the Hispanic vote is more important to political parties than ever before. Yet, despite the current size of the Hispanic population, is there a clear Hispanic politics? Who are Hispanic voters? What are their political preferences and attitudes, and why? The first comprehensive study of Hispanic voters in the United States,New Faces, New Voicespaints a complex portrait of this diverse and growing population.
Examining race, politics, and comparative political behavior, Marisa Abrajano and R. Michael Alvarez counter the preconceived notion of Hispanic voters as one homogenous group. The authors discuss the concept of Hispanic political identity, taking into account the ethnic, generational, and linguistic distinctions within the Hispanic population. They compare Hispanic registration, turnout, and participation to those of non-Hispanics, consider the socioeconomic factors contributing to Hispanics' levels of political knowledge, determine what segment of the Hispanic population votes in federal elections, and explore the prospects for political relationships among Hispanics and non-Hispanics. Finally, the authors look at Hispanic opinions on social and economic issues, factoring in whether these attitudes are affected by generational status and ethnicity.
A unique and nuanced perspective on the Hispanic electoral population,New Faces, New Voicesis essential for understanding the political characteristics of the largest and fastest growing group of minority voters in the United States.
eBook
Partisans, anti-partisans and non-partisans : voting behavior in Brazil
\"Conventional wisdom suggests that partisanship has little impact on voter behavior in Brazil; what matters most is pork-barreling, incumbent performance, and candidates' charisma. This book shows that soon after redemocratization in the 1980s, over half of Brazilian voters expressed either a strong affinity or antipathy for or against a particular political party. In particular, that the contours of positive and negative partisanship in Brazil have mainly been shaped by how people feel about one party - the Workers' Party (PT). Voter behavior in Brazil has largely been structured around sentiment for or against this one party, and not any of Brazil's many others. We show how the PT managed to successfully cultivate widespread partisanship in a difficult environment, and also explain the emergence of anti-PT attitudes. We then reveal how positive and negative partisanship shape voters' attitudes about politics and policy, and how they shape their choices in the ballot booth. The idea for this book has deep roots for both of us. Samuels' first exposure to Brazil came in 1992, when he lived in Brasilia, living as a guest of and working as a sort of intern for PT federal deputy Jaques Wagner, who later went on to serve as Minister of Labor and Chief of Sta under Lula, two terms as governor of Bahia, and Chief of Sta and Minister of Defense under Dilma\"-- Provided by publisher.
Book
Votes that count and voters who don't : how journalists sideline electoral participation (without even knowing it)
For decades, journalists have called the winners of U.S. presidential elections—often in error—well before the closing of the polls. In Votes That Count and Voters Who Don't, Sharon E. Jarvis and Soo-Hye Han investigate what motivates journalists to call elections before the votes have been tallied and, more importantly, what this and similar practices signal to the electorate about the value of voter participation.
Jarvis and Han track how journalists have told the story of electoral participation during the last eighteen presidential elections, revealing how the portrayal of voters in the popular press has evolved over the last half century from that of mobilized partisan actors vital to electoral outcomes to that of pawns of political elites and captives of a flawed electoral system. The authors engage with experiments and focus groups to reveal the effects that these portrayals have on voters and share their findings in interviews with prominent journalists. Votes That Count and Voters Who Don't not only explores the failings of the media but also shows how the story of electoral participation might be told in ways that support both democratic and journalistic values.
At a time when professional strategists are pressuring journalists to provide favorable coverage for their causes and candidates, this book invites academics, organizations, the press, and citizens alike to advocate for the voter's place in the news.
eBook
Economist video. Who's abandoning the Conservative Party?
The British Conservative Party is on track to lose as many as 7 million voters in the upcoming general election. Where are all those voters going?
Streaming Video