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"Web Design"
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Web page design
\"Describes how Web pages are built, how coding languages work together, what content management systems are, and how Internet links work. Young readers are shown how to plan and design their own Web page using templates\"--Amazon.com.
BOOK
Affect in Web Interfaces: A Study of the Impacts of Web Page Visual Complexity and Order
This research concentrates on visual complexity and order as central factors in the design of webpages that enhance users' positive emotional reactions and facilitate desirable psychological states and behaviors. Drawing on existing theories and empirical findings in the environmental psychology, human—computer interaction, and marketing research literatures, a research model is developed to explain the relationships among visual complexity and order design features of a webpage, induced emotional responses in users, and users' approach behaviors toward the website as moderated by users' metamotivational states. A laboratory experiment was conducted to test the model and its associated hypotheses. The results of the study suggested that a web user's initial emotional responses (i.e., pleasantness and arousal), evoked by the visual complexity and order design features of a webpage when first encountered, will have carry-over effects on subsequent approach behavior toward the website. The results also revealed how webpage visual complexity and order influence users' emotions and behaviors differently when users are in different metamotivational states. The salience and importance of webpage visual complexity and order for users' feelings of pleasantness were largely dependent on users' metamotivational states.
Journal Article
Django RESTful web services
Django is a Python web framework that makes the web development process very easy. It reduces the amount of trivial code, which simplifies the creation of web applications and results in faster development. It is very powerful and a great choice for creating RESTful web services. If you are a Python developer and want to efficiently create RESTful web services with Django for your apps, then this is the right book for you. The book starts off by showing you how to install and configure the environment, required software, and tools to create RESTful web services with Django and the Django REST framework. We then move on to working with advanced serialization and migrations to interact with SQLite and non-SQL data sources. We will use the features included in the Django REST framework to improve our simple web service. Further, we will create API views to process diverse HTTP requests on objects, go through relationships and hyperlinked API management, and then discover the necessary steps to include security and permissions related to data models and APIs. We will also apply throttling rules and run tests to check that versioning works as expected. Next we will run automated tests to improve code coverage. By the end of the book, you will be able to build RESTful web services with Django.
eBook
Creating Effective Online Customer Experiences
Creating effective online customer experiences through well-designed product web pages is critical to success in online retailing. How such web pages should look specifically, however, remains unclear. Previous work has only addressed a few online design elements in isolation, without accounting for the potential need to adjust experiences to reflect the characteristics of the products or brands being sold. Across 16 experiments, this research investigates how 13 unique design elements shape four dimensions of the online customer experience (informativeness, entertainment, social presence, and sensory appeal) and thus influence purchase. Product (search vs. experience) and brand (trustworthiness) characteristics exacerbate or mitigate the uncertainty inherent in online shopping, such that they moderate the influence of each experience dimension on purchases. A field experiment that manipulates real product pages on Amazon.com affirms these findings. The results thus provide managers with clear strategic guidance on how to build effective web pages.
Journal Article
Scalability patterns : best practices for designing high volume websites : design your website to handle a million hits a day
In this book, the CEO of Cazton, Inc. and internationally-acclaimed speaker, Chander Dhall , demonstrates current website design scalability patterns and takes a pragmatic approach to explaining their pros and cons to show you how to select the appropriate pattern for your site. He then tests the patterns by deliberately forcing them to fail and exposing potential flaws before discussing how to design the optimal pattern to match your scale requirements. The author explains the use of polyglot programming and how to match the right patterns to your business needs. He also details several No-SQL patterns and explains the fundamentals of different paradigms of No-SQL by showing complementary strategies of using them along with relational databases to achieve the best results. He also teaches how to make the scalability pattern work with a real-world microservices pattern. With the proliferation of countless electronic devices and the ever growing number of Internet users, the scalability of websites has become an increasingly important challenge. Scalability, even though highly coveted, may not be so easy to achieve. Think that you can't attain responsiveness along with scalability? Chander Dhall will demonstrate that, in fact, they go hand in hand. What You'll Learn Architect and develop applications so that they are easy to scale. Learn different scaling and partitioning options and the combinations. Learn techniques to speed up responsiveness. Deep dive into caching, column-family databases, document databases, search engines and RDBMS. Learn scalability and responsiveness concepts that are usually ignored. Effectively balance scalability, performance, responsiveness, and availability while minimizing downtime.
Book
The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction
Electronic commerce has grown rapidly in recent years. However, surveys of online customers continue to indicate that many remain unsatisfied with their online purchase experiences. Clearly, more research is needed to better understand what affects customers' evaluations of their online experiences. Through a large dataset gathered from two online websites, this study investigates the importance of product uncertainty and retailer visibility in customers' online purchase decisions, as well as the mitigating effects of retailer characteristics. We find that high product uncertainty and low retailer visibility have a negative impact on customer satisfaction. However, a retailer's service quality, website design, and pricing play important roles in mitigating the negative impact of high product uncertainty and low retailer visibility. Specifically, service quality can mitigate the negative impacts of low retailer visibility and high product uncertainty in online markets. Website design, on the other hand, helps to reduce the impact of product uncertainty when experience goods are involved.
Journal Article
Exploring Human Images in Website Design: A Multi-Method Approach
Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user. To gain insight into how Internet users perceive human images as one element of website design, a controlled experiment was conducted using a questionnaire, interviews, and eye-tracking methodology. Three conditions of human images were created including human images with facial features, human images without facial features, and a control condition with no human images. It was expected that human images with facial features would induce a user to perceive the website as more appealing, having warmth or social presence, and as more trustworthy. In turn, higher levels of image appeal and perceived social presence were predicted to result in trust. All expected relationships in the model were supported except no direct relationship was found between the human image conditions and trust. Additional analyses revealed subtle differences in the perception of human images across cultures (Canada, Germany, and Japan). While the general impact of human images seems universal across country groups, based on interview data four concepts emerged—aesthetics, symbolism, affective property, and functional property—with participants from each culture focusing on different concepts as applied to website design. Implications for research and practice are discussed.
Journal Article