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CEO Mike White meets DirecTV 'Heroes' going 'Undercover'
by
Gibbons, Kent
,
Eggerton, John
in
Cable television industry
,
Chief executive officers
,
Television programs
2010
If you caught DirecTV CEO Mike White's appearance October 10 on CBS's Undercover Boss (or later in Hulu), The Wire hopes you had a hanky handy. White, the former Pepsi executive who gave MCN's Mike Farrell a lengthy interview without disclosing these escapades, showed humility and a sense of humor as he pretended to be \"Tom Peters\" and worked at a supply warehouse in Las Vegas, a call center in Denver and with home technicians in Alabama. Each of the four people who showed him the ropes taught him areas that need improving, and each had a personal story that impressed White.
Journal Article