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Contemporary wine marketing and supply chain management : a global perspective
\"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive\"-- Provided by publisher.
Book
Varietals of Capitalism
Varietals of Capitalismshows that politics is an omnipresent part of the economics of wine and of economic activity in general. Based on a four-year research project encompassing fieldwork in France, Spain, Italy, and Romania, Xabier Itçaina, Antoine Roger, and Andy Smith examine the causes and effects of a radical reform adopted at the EU level in 2008. Regulatory change politically transformed the rationale of EU support to the wine industry, from shaping the supply side to encouraging producers to adapt to the demands of a supposedly \"new consumer.\"
To explain the adoption and impact of the reform, the authors develop an analytical framework to capture the actors-their perceptions, preferences, and interdependencies-within an industry crisscrossed by institutions located at the global, European, national, and local scales. This framework combines concepts and lessons from historical institutionalism and regulationist economics, Bourdieu's field theory, and the sociology of public policymaking. The authors reject accounts that attribute policy change simply to material determinants and \"the invisible hand of the market.\" They emphasize the crucial importance of institutions within sectors of the economy, and propose ways to bolster constructivist approaches to political economy by linking industrial change to scientific and bureaucratic balances of power. This book's novel focus on different levels of institutional impact should prove influential in the study of the politics of industry, and more broadly within the comparative analysis of capitalism.
eBook
The Business of Champagne
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.
This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives.
Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business.
eBook
The impact of a minimum unit price on wholesale alcohol supply trends in the Northern Territory, Australia
The Northern Territory (NT) Government introduced a minimum unit price (MUP) of $1.30 per standard drink (10g pure alcohol) explicitly aimed at reducing the consumption of cheap wine products from October 2018. We aimed to assess the impact of the NT MUP on estimates of beverage‐specific population‐adjusted alcohol consumption using wholesale alcohol supply data.
Interrupted time series analyses were conducted to examine MUP effects on trends in estimated per capita alcohol consumption (PCAC) for cask wine, total wine and total alcohol, across the NT and in the Darwin/Palmerston region.
Significant step decreases were found for cask wine and total wine PCAC in Darwin/Palmerston and across the Northern Territory. PCAC of cask wine decreased by 50.6% in the NT, and by 48.8% in Darwin/Palmerston compared to the prior year. PCAC for other beverages (e.g. beer) were largely unaffected by MUP. Overall, PCAC across the Territory declined, but not in Darwin/Palmerston.
With minimal implementation costs, the Northern Territory Government's MUP policy successfully targeted and reduced cask wine and total wine consumption. Cask wine, in particular, almost halved in Darwin/Palmerston where the impact of the MUP was able to be determined and considering other interventions.
Implementation of a minimum unit price for retail alcohol sales is a cost‐effective way to reduce the consumption of high alcohol content and high‐risk products, such as cheap cask wine.
Journal Article
Wine economy in Byzantine Shivta (Negev, Israel): Exploring the role of runoff agriculture and droughts through Agent-Based Modeling
Viticulture was a vital agricultural and economic activity during the Byzantine period, also in marginal regions like the Negev Desert. Innovative dryland farming techniques, such as runoff harvesting systems, terraces, and pigeon towers, enabled intensive grape cultivation and a thriving wine export economy. This study focuses on the resilience and adaptability of viticulture in the hinterland of Shivta, analyzing how climatic challenges like aridification and drought tested Byzantine water management strategies. The AGENTS model, developed in NetLogo, integrates various components to simulate viticulture dynamics in the Zetan watershed, calculating water availability, crop yields, and labor costs. The results show that higher runoff ratios improve yield efficiency, while excessive runoff ratios diminish productivity. Prolonged droughts significantly decrease wine production and extend recovery times beyond a decade. Wetter climatic scenarios slightly enhance yield efficiency but do not overcome structural limitations, highlighting the fragile nature of viticulture in the Negev desert. Overall, this study highlights the importance of effective water management in sustaining agriculture and the constraints that limited resilience in Shivta’s agricultural system. The modeling approach offers insights applicable to other regions and historical contexts facing environmental challenges.
Journal Article
The influence of resource use on yield versus sale price trade-off in Australian vineyards
Strategies for achieving sustainability in the winegrowing industry require balancing resource investment against the economic outcomes of resultant yields and sale price of the produce. Although there has been much research into forecasting outcomes and resource use, little has been done to illustrate their effects on one another and the consequential economic outcomes. This analysis uses statistical models to observe relationships between resource use, yield, and sale price. The dataset used for this analysis includes data collected for the past 10 years from 1261 vineyards located over a diverse range of Australian winegrowing regions. Yield and sale price were evaluated regarding resource use factors, such as water use and Greenhouse Gas (GHG) emissions. The analysis confirmed a strong relationship between area and resource use, with the overall area of a vineyard and its access to resources significantly determining the upper limit of yield. However, the area was also negatively related to the average sale price of grapes; we find that higher average sale prices were connected to high resource inputs per area rather than to the overall expenditure of resources. Regional and temporal effects on vineyard yield and average sales price were also identified. The analysis highlighted the importance of considering a vineyard’s business goal, region, external pressures, and economies of scale when pursuing higher yields verse higher average sales prices.
Journal Article
Marketing actions can modulate neural representations of experienced pleasantness
Despite the importance and pervasiveness of marketing, almost nothing is known about the neural mechanisms through which it affects decisions made by individuals. We propose that marketing actions, such as changes in the price of a product, can affect neural representations of experienced pleasantness. We tested this hypothesis by scanning human subjects using functional MRI while they tasted wines that, contrary to reality, they believed to be different and sold at different prices. Our results show that increasing the price of a wine increases subjective reports of flavor pleasantness as well as blood-oxygen-level-dependent activity in medial orbitofrontal cortex, an area that is widely thought to encode for experienced pleasantness during experiential tasks. The paper provides evidence for the ability of marketing actions to modulate neural correlates of experienced pleasantness and for the mechanisms through which the effect operates.
Journal Article
The Raising of Minimum Alcohol Prices in Saskatchewan, Canada: Impacts on Consumption and Implications for Public Health
Objectives. We report impacts on alcohol consumption following new and increased minimum alcohol prices in Saskatchewan, Canada. Methods. We conducted autoregressive integrated moving average time series analyses of alcohol sales and price data from the Saskatchewan government alcohol monopoly for 26 periods before and 26 periods after the intervention. Results. A 10% increase in minimum prices significantly reduced consumption of beer by 10.06%, spirits by 5.87%, wine by 4.58%, and all beverages combined by 8.43%. Consumption of coolers decreased significantly by 13.2%, cocktails by 21.3%, and liqueurs by 5.3%. There were larger effects for purely off-premise sales (e.g., liquor stores) than for primarily on-premise sales (e.g., bars, restaurants). Consumption of higher strength beer and wine declined the most. A 10% increase in minimum price was associated with a 22.0% decrease in consumption of higher strength beer (> 6.5% alcohol/volume) versus 8.17% for lower strength beers. The neighboring province of Alberta showed no change in per capita alcohol consumption before and after the intervention. Conclusions. Minimum pricing is a promising strategy for reducing the public health burden associated with hazardous alcohol consumption. Pricing to reflect percentage alcohol content of drinks can shift consumption toward lower alcohol content beverage types.
Journal Article
The Informational Content of Geographical Indications
Geographical indications (GIs) convey information about the place of production as a proxy for the attributes of agricultural products. We define the informational content of the GI proxy as its capacity to describe the tangible characteristics of production sites, instead of random noise or intangible factors from political bargaining about designation (i.e., lobbying effects). We estimate econometrically the informational content of wine‐related GIs for the Côte d'Or region of Burgundy, France. We show that GIs signal vineyard attributes with high precision, while we find some persistent bias from lobbying effects. We also study alternative classifications, from history and from simulations, which reveal a significant increase in the informational content of GIs over the last hundred years or so, and provide guidelines for better designated GIs in the future.
Paper
A bibliometric analysis of wine economics and business research: insights, trends, and future directions
Purpose
This study aims to provide a comprehensive overview of the academic landscape in wine economics and business research over the past decades, capturing and analysing the literature through rigorous bibliometric methodologies. The study is intended as a foundational resource for academics, policymakers and industry stakeholders interested in the evolving scholarly discourse within the wine industry.
Design/methodology/approach
The authors analyse data from over 3,200 papers in the field of wine economics and business published between 1990 and 2022, sourced from Scopus. Various bibliometric indicators are applied, including publication and citation counts, and methods like keyword and co-citation analyses were used to map out the thematic and intellectual landscape.
Findings
The study reveals the escalating global relevance of wine economics and business research and identifies prominent papers and authors, influential countries and leading journals. The analysis reveals a dynamic shift in academic focus. Initially concentrating on foundational inquiries in the 1990s, research evolved to encompass complex themes such as e-commerce, wine tourism, sustainability and global crises. The study emphasises the adaptability and resilience of the wine supply chain and anticipates future research areas.
Originality/value
This study presents a comprehensive bibliometric analysis of the expanding body of research in wine economics and business, using data from over 3,200 documents published between 1990 and 2022. It uniquely combines different advanced bibliometric tools to provide a multifaceted overview of wine economics and business research.
Journal Article