Explore the vast range of titles available.

Youth is no longer an age — it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. * Use New-Gen psychographics to target markets * Build stronger evangelism with a compelling brand narrative * Create loyal communities with immersive and engaging experiences * Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

By the end of the twentieth century, a new generation of leaders had begun to assume positions of influence within established organizations. They quickly launched a slew of new initiatives directed at their age peers. Born during the last quarter of the twentieth century, these leaders came of age in a very different America and a different Jewish world than earlier generations. Not surprisingly, their worldview and understanding of Jewish issues set them apart from their elders, as does their approach to organizing. Based upon extensive interviews and survey research, as well as an examination of the websites frequented by younger Jews and personal observation of their programs, The New Jewish Leaders presents a pioneering account of the renewal of American Jewish community. This book describes how younger Jews organize, relate to collective Jewish efforts, and think about current Jewish issues. It also offers a glimpse of how they re-envision American Jewish communal arrangements. What emerges is a fascinating exploration of Jewish community in America today-and tomorrow.

What will Asia look like ten years from now? Find out by taking a look through the eyes of the Asia's next generation of leaders Following economic booms in Hong Kong, Singapore, South Korea, and Taiwan the four Asian Tigers attention has shifted to success stories in other Asian economies.

An in-depth profile of the digital native generation from the Pulitzer Prize-winning newspaper.   For the generation after Millennials, technology has been the only way of life since birth. These children are the first group to have their formative moments chronicled on Facebook, to grow up surrounded by the ubiquity of smartphones, and most important, to navigate a social landscape ruled by the internet. With this lifestyle comes a host of issues that prior generations never dealt with, including cyberbullying, alienation from peers with greater access to technology, and an increasing vulnerability to online sexual predators.   This series of articles from the  Washington Post delves into the everyday lives of American kids and teenagers. With its exploration of the unique pressures and complications of living an online life (and most of life online), this collection is a must-read for anyone who cares about the future of Generation Z.

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of \"cool\" to their advertising are due for a rude awakening.Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millenials:- Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers-they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential-swaying parents and peers - Are not all alike-understanding key segments is invaluable.Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

Running from Office explores young people's opinions about contemporary politics and their political ambition (or lack of it). The book paints a political profile of the next generation that should sound alarm bells about the long-term, deeply embedded damage contemporary politics has wrought on U.S. democracy and its youngest citizens.

Our article analyzes data from a broader exploratory Italian study on youth imaginaries and the role of narratives in attributing meaning to the world. The research gathered responses from 872 young people (aged 18 to 23) through a digital questionnaire. The data were analyzed with quantitative methodology using descriptive statistics. Our research questions can be formulated as follows: What level of familiarity do respondents have with biblical narratives? What narrative themes and categories do they use to define those stories? In relation to these elements, what are the characteristics of the respondents’ subgroups that defined themselves as “Religious”, “Indifferent/Agnostic”, and “Atheist”? The questionnaire items analyzed in this article provide an account of the respondents’ familiarity with some biblical narratives and their characters (Abraham, Jacob, and Ruth), as well as their choices related to the stories’ narrative themes and categories. The results from our sample open the field for further investigations, particularly in contexts characterized by different religious backgrounds (e.g., Protestant contexts), which may offer more nuanced interpretations of the educational process in relation to religious identity.

Demonstrates the relevance, rigor, and creativity of interpretive research methodologies for political science and its various sub-fields. Designed for use in a course on interpretive research methods, this book situates methods questions within the context of methodological questions - the character of social realities and their \"know-ability.\"

In an era when half of marriages end in divorce, cohabitation has become more commonplace and those who do get married are doing so at an older age. So why do people marry when they do? And why do some couples choose to cohabit? A team of expert family sociologists examines these timely questions in Marriage and Cohabitation, the result of their research over the last decade on the issue of union formation. Situating their argument in the context of the Western world’s 500-year history of marriage, the authors reveal what factors encourage marriage and cohabitation in a contemporary society where the end of adolescence is no longer signaled by entry into the marital home. While some people still choose to marry young, others elect to cohabit with varying degrees of commitment or intentions of eventual marriage. The authors’ controversial findings suggest that family history, religious affiliation, values, projected education, lifetime earnings, and career aspirations all tip the scales in favor of either cohabitation or marriage. This book lends new insight into young adult relationship patterns and will be of interest to sociologists, historians, and demographers alike.

Over the last two decades, a rift has emerged on the US political left regarding the State of Israel. Public polling has shown that young people and the ideological far left have developed distinctly negative views toward Israel. In the fall of 2020, we surveyed 3500 US adults, including oversampling of 2500 adults aged 18–30. We first explore the young left’s views toward Israel in comparison to how they view other foreign countries, and in comparison to how older adults and more conservative adults view Israel. We then ask whether their negative views toward Israel are explained by an issue prioritization of the Israel/Palestine conflict (no). Finally, we ask whether the young left’s negative attitudes toward Israel are focused on Israel’s politics and government or on other features of the country, such as its cultures and religions (it’s both). Overall, the young left evaluates Israel like it evaluates US adversaries such as Russia and Iran, whereas the center and right evaluate Israel like they evaluate other US allies, such as Mexico and India.