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"american marketing"
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Sleeveless : fashion, image, media, New York 2011-2019
\"Composed of essays and stories commissioned by fashion, art, and culture magazines, Sleeveless is a scathing and sensitive report from New York in the 2010s, during which time Stagg worked as a magazine editor and a consultant.\" -- back cover.
Book
The Determining Factors of Attractiveness in Urban Tourism: A Study in Mexico City, Buenos Aires, Bogota, and Lima
This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attractions and evaluate their degree of importance. Factor analysis technique was used to reduce the perceptions into relevant factors. The methodology used is quantitative, transversal, and non-experimental. The results indicate that the tourist attraction of a city has four main factors: the nucleus, the tourism ecosystem, Meetings, Incentives, Conventions and Exhibitions/Events (MICE) and shows, and the related services. The research has theoretical implications because it determines that tourists perceive attractions at four levels in these Latin American cities, each of which is made up of tourist attractions different from those mentioned in the literature. The research has practical implications, since officials and those responsible for tourism in Latin American cities can improve their plans by considering the factors of tourist attraction that generate a greater influx of tourists in the cities examined.
Journal Article
Scratch : writers, money, and the art of making a living
\"A collection of essays from today's most acclaimed authors--from Cheryl Strayed to Roxane Gay to Jennifer Weiner, Alexander Chee, Nick Hornby, and Jonathan Franzen--on the realities of making a living in the writing world\"-- Provided by publisher.
Book
Playing with history : American identities and children's consumer culture
\"Since the advent of the American toy industry, children's cultural products have attempted to teach and sell ideas of American identity. By examining cultural products geared towards teaching children American identity, Playing With History highlights the changes and constancies in depictions of the American story and ideals of citizenship over the last one hundred years. The book examines political and ideological messages sold to children throughout the twentieth century, tracing the messages conveyed by racist toy banks, early governmental interventions meant to protect the toy industry, infences and pressures surrounding Cold War stories of the western frontier, and the fractures visible in the American story at a mid-century history themed amusement park. This engaging analysis culminates in a look at the successes and limitations of the American Girl Company empire\"-- Provided by publisher.
BOOK
Compassion, Inc
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding \"No!\" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
eBook
The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision
In a follow-up to the fall 2007 special section of Journal of Public Policy & Marketing that examined implications of the American Marketing Association's (AMA's) 2004 definition of marketing, the authors examine the AMA's revision of its definition—the new 2007 definition of marketing. The article first describes the concerns about the 2004 offering and then traces the process taken by the AMA to consider these issues and revise the definition. The authors conclude that the new definition addresses many of the major issues with the 2004 definition that had been identified by scholars contributing to the special section. They highlight several positive qualities of the new definition and describe how these attributes have the capacity to enhance marketing scholarship and practice into the future.
Journal Article
The American Marketing Association: A handrail for marketers and marketing history
Purpose
This paper explores the sociological process behind the development of the American Marketing Association. It shows how the shift from isolated endeavors to an organized movement happened in marketing, how and why marketing pioneers merged to build a professional body, and what this body provided to its community and to society at large.
Design/methodology/approach
This paper studies the history of the AMA from the perspective of the sociology of science and relies on the marketing literature and other written sources.
Findings
The paper shows that the AMA is both the result and the center of a coupling procedure. Isolated pioneers in the marketing field found it useful to communicate with those who were engaged in endeavors similar to their own. The meeting resulted in a dialogue, and the dialogue had necessitated the establishment of the AMA as a common reference point. The AMA provided the marketing community with a language and an institution that could help them to exist and move forward together.
Originality/value
This paper provides an up to date account of the history of the American Marketing Association as well as a sociological analysis of its development.
Journal Article