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This study investigates attitudinal resources in the international English as a Foreign Language (EFL) textbook Life – Upper Intermediate through the lens of the Appraisal framework (Martin & White, 2005). It focuses on how evaluative meanings are distributed and realized across different text types to shape stance and interpersonal positioning in pedagogical discourse. A qualitative discourse analysis was conducted on selected reading passages to identify instances of Affect, Judgement, and Appreciation, with particular attention to their polarity, distinguishing between positive and negative instances. The findings reveal that Appreciation predominates, highlighting the textbook's emphasis on valuing human achievements, social harmony, and cross-cultural understanding. Judgement and Affect appear more selectively, constructing moral perspectives and empathy in the narratives. These attitudinal patterns demonstrate how the textbook constructs an implicitly positive worldview aligned with global educational discourse. The study contributes to the understanding of evaluation in instructional materials and offers insights into the linguistic realization of stance in international EFL publishing.

PurposeSupported by the omnichannel strategy, the objective of this study is to identify the influence of integrated interaction quality and perceived fluency of service channels on attitudinal loyalty in the banking sector and to test the mediating effect of positive affect in these relationships.Design/methodology/approachThis paper proposes a model that relates the constructs of integrated interaction quality, perceived fluency, positive affect, and attitudinal loyalty. A survey of 337 Brazilian bank clients was conducted and structural equation modeling was used for data analysis.FindingsThe results indicate that the construct of integrated interaction quality exerts positive influence on the loyalty of bank clients. The direct effect of the construct perceived fluency on loyalty is not significant. The results also demonstrate that positive affect exerts a mediating effect on the proposed relationships between the constructs.Research limitations/implicationsThis research assists banks in identifying relevant points regarding their service channels, so that they can determine how to generate positive experiences and customer loyalty through an omnichannel strategy. One can observe the behavior of banking consumers and develop business strategies based on the service channels, which aim to create a more profitable and loyal customer portfolio.Originality/valueThis study expands the literature regarding the omnichannel strategy by extending focus to include bank marketing, which is infrequently included in the body of such literature. This study also expands bank marketing research by including constructs that deal with consumer experience and loyalty.

Vaccine hesitancy (delay in obtaining a vaccine, despite availability) represents a significant hurdle to managing the COVID-19 pandemic. Vaccine hesitancy is in part related to the prevalence of anti-vaccine misinformation and disinformation, which are spread through social media and user-generated content platforms. This study uses qualitative coding methodology to identify salient narratives and rhetorical styles common to anti-vaccine and COVID-denialist media. It organizes these narratives and rhetorics according to theme, imagined antagonist, and frequency. Most frequent were narratives centered on “corrupt elites” and rhetorics appealing to the vulnerability of children. The identification of these narratives and rhetorics may assist in developing effective public health messaging campaigns, since narrative and emotion have demonstrated persuasive effectiveness in other public health communication settings.

Many individuals regularly use multiple social media platforms, and their information exposure is shaped by the various networks they maintain across these platforms. Given the rising trend of multi-platform social media use, this article introduces a two-step approach to investigate how networks across platforms conjointly and distinctly relate to incidental exposure to news and political information. Our analysis of survey data from the United States showed that greater immersion in multiple politically heterogeneous networks across platforms predicted higher counter-attitudinal incidental exposure, while greater immersion in multiple politically homogeneous networks across platforms predicted higher pro-attitudinal incidental exposure. Among the popular platforms, immersion in networks on Facebook, X (Twitter), and YouTube played a particularly influential role in these relationships. Surprisingly, we also found that greater immersion in homogeneous networks across multiple platforms predicted higher counter-attitudinal exposure, even though immersion in any single platform’s homogeneous network was not a significant predictor.

Purpose The purpose of this paper is to examine the dimensions of e-service quality, its effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in Jordanian youth users of online retailing. Design/methodology/approach The scale proposed in this study has been specifically constructed using the four models most recognised for measuring e-service quality: E-S-QUAL, WebQual, eTransQual and eTailQ. The dimensions used in this study are efficiency, privacy, reliability, emotional benefit and customer service. The research model was statistically tested by students in Jordan, using Amazon.com. Findings It is found that privacy, reliability, emotional benefit and customer service are important elements to measure the e-service quality, but efficiency is not. E-trust was found to be an antecedent of e-satisfaction, and behavioural loyalty an antecedent of attitudinal loyalty. Originality/value The contribution of this study is thus the investigation of the causal relationship between the e-service quality dimensions, e-satisfaction, e-trust, behavioural loyalty and attitudinal loyalty, where it is necessary to consider the subject in more depth and to examine e-service quality dimensions based on a proposed model constructed from the four most common models.

Prior research suggests that consumers experience psychological discomfort when they make a choice under attitudinal ambivalence. The research reported here examines systematic cross-cultural variations in psychological discomfort as a function of dialectical thinking and attitudinal ambivalence in the context of choice. It shows that compared to nondialectical (Western) consumers, dialectical (Eastern) consumers experience less psychological discomfort when they hold bivalent evaluations of the focal object, but more psychological discomfort when they hold univalent evaluations (Study 1). It also identifies “uncertainty about making the correct choice” as the underlying process that accounts for these findings (Study 2). In addition, this research explores the downstream effects of psychological discomfort on choice deferral in the context of free choice (Study 3) and preference reversal in the context of forced choice (Study 4). Contributions to and implications for research on attitudinal ambivalence, choice behavior, and dialectical thinking are discussed.

Accessibility is a contemporary issue in tourism that requires knowing the perspectives of the majority of the population. People with disabilities encounter not only environmental and communication difficulties in tourism activities but also attitudinal barriers. According to contact theory, direct contact with people with disabilities (PwDs) is an effective way of promoting positive attitudes towards them. Based on this, this paper explores whether contact with PwDs influences the perception of accessible tourism among the Romanian population. This study used a quantitative approach, comprising an online, self-administered questionnaire survey of the adult population in Romania (N=1046). The respondents were selected using quota sampling and stratified by gender, age, region, and type of municipality. To increase the sample's representativeness, the results were weighted according to the primary socio-demographic variables (gender, age, type of municipality, and educational level) based on the latest available census data (as of 1 December 2021). The data was analysed using the statistical package SPSS version 22 for Windows. The results suggest that, although individuals with disabilities face considerable challenges in their leisure activities in Romania, the general population is often unaware of this unless they have someone with a disability among their family, friends, or close acquaintances. Those who do not interact with people with disabilities are less informed about the difficulties they encounter, whether in accessing tourism or dealing with other daily barriers. Furthermore, they are less likely to recognise the inadequate communication and treatment of people with disabilities. They are also less inclined to view the promotion of accessible tourism, including accessible routes and online collections, as essential compared to those who have contact with them. Direct contact is therefore essential, not only for gaining a better understanding of the situations and challenges faced by people with disabilities but also for diminishing attitudinal barriers. Following contact theory, the study emphasises the importance of direct contact in fostering social acceptance. This is particularly important in Romania, where the population is not fully aware of the need for accessibility, and negative social attitudes create an unavoidable barrier to accessible tourism.

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations (i.e., Generation Z, also called \"digital natives\"). This research has two core purposes: the first is to investigate how music festivals' use of social media can affect their brand relationship quality (BRQ) with their audience, and the second is to determine how connecting to online brand communities prior to, during, and after a music festival affects the satisfaction and loyalty of attendees. The research follows a positivist epistemological framework and a deductive research approach. The research design grew from a collected body of e-research and uses asynchronous data from the social media platform Twitter to understand consumers' perception of brands in a music festival context. A social network analysis framework is applied. The findings show that social media does affect brand experience, brand image transfer, and BRQ in a positive way and that social media can, therefore, strengthen BRQ with Generation Z music event attendees. The results indicate that music festivals can strengthen BRQ with young consumers through social networking platforms if digital marketing strategies are utilized to their full potential. Reflection is made of the psychosocial value of this networking for young people at a time of socioeconomic turbulence. The practical implications for these findings are also discussed.

Attitudinal Choquet integral (ACI) is a recent aggregation operator that considers in the aggregation process the criteria interaction and the DM's attitude, both of which are specific to the decision-maker. However, this capability comes at the cost of increased complexity that hinders its applicability in big data analytics. To address the same, in this paper, we explore some heuristics-based forms of the ACI operator, so as to somehow overcome its complexity. We devise new and efficient forms of$\\mathcal{ACI}$ , and test their validity in the real world datasets, against the backdrop of preference learning.