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Barriers to smartphone use often exist among older adults, and increasing smartphone use is beneficial to increasing older adults’ quality of life. Studies of older adults’ smartphone use intentions have mostly adopted the technology acceptance model or unified theory of acceptance and use of technology (UTAUT). However, these models have their limitations. A meta-UTAUT has been developed, but it has not been extensively verified with older adults. This study used the meta-UTAUT model to explore the influences on older adults’ smartphone use intentions and behaviors. A total of 311 adults aged 60 to 75 years who had minimal experience with smartphones were recruited. They participated in a 16 h smartphone training and then completed a questionnaire. The results demonstrated that the meta-UTAUT model can predict older adults’ smartphone use intentions and behaviors. Performance expectancy (PE) and social influence significantly influenced behavioral intention (BI) and attitude toward using smartphones (AT). PE was the strongest factor influencing BI. AT also affected BI. Although facilitating conditions did not significantly affect BI, they had a high influence on AT. To increase smartphone use among older adults, training can be implemented to teach smartphone skills and emphasize the benefits of using smartphones.

Monetary intelligence theory asserts that individuals apply their money attitude to frame critical concerns in the context and strategically select certain options to achieve financial goals and ultimate happiness. This study explores the dark side of monetary Intelligence and behavioral economics—dishonesty (corruption). Dishonesty, a risky prospect, involves cost-benefit analysis of self-interest. We frame good or bad barrels in the environmental context as a proxy of high or low probability of getting caught for dishonesty, respectively. We theorize: The magnitude and intensity of the relationship between love of money and dishonest prospect (dishonesty) may reveal how individuals frame dishonesty in the context of two levels of subjective norm—perceived corporate ethical values at the micro-level (CEV, Level 1) and Corruption Perceptions Index at the macro-level (CPI, Level 2), collected from multiple sources. Based on 6382 managers in 31 geopolitical entities across six continents, our cross-level three-way interaction effect illustrates: As expected, managers in good barrels (high CEV/high CPI), mixed barrels (low CEV/high CPI or high CEV/low CPI), and bad barrels (low CEV/low CPI) display low, medium, and high magnitude of dishonesty, respectively. With high CEV, the intensity is the same across cultures. With low CEV, the intensity of dishonesty is the highest in high CPI entities (risk seeking of high probability)—the Enron Effect, but the lowest in low CPI entities (risk aversion of low probability). CPI has a strong impact on the magnitude of dishonesty, whereas CEV has a strong impact on the intensity of dishonesty. We demonstrate dishonesty in light of monetary values and two frames of social norm, revealing critical implications to the field of behavioral economics and business ethics.

Through a quantitative lens, this study examines the effect of interactivity and personalization in digital communication on young individuals’ political participation intentions within a non-Western context, specifically among Moroccan youth. Furthermore, it evaluates the mediating roles of attitude and perceived behavioral control. Adopting a positivist epistemological stance, the study utilized an online survey disseminated via social media. Data were collected during a post-election period in Morocco, a time marked by significant political engagement on social media. Subsequently, a purposive sample of 423 respondents was analyzed using Partial Least Squares regression. The findings reveal a positive and significant effect of both interactivity (p < 0.01; β = 0.363) and personalization (p < 0.01; β = 0.333) on young Moroccans’ political attitudes. However, interactivity exhibited the largest effect. While personalization had a positive effect, only professionally-oriented communications resonated, challenging broader notions of personalization’s universal positive effect on political attitudes. Additionally, perceived behavioral control was positively affected mainly by personalization (p < 0.01; β = 0.200), yet its variance was minimally explained (R² = 0.092) by digital communication features alone, suggesting that other political determinants are at play. Furthermore, both political attitude and perceived behavioral control significantly predicted political participation intentions, with perceived behavioral control demonstrating a stronger effect. Finally, mediation analysis confirmed that personalized interactive communication indirectly stimulates political participation intention through both attitude and perceived behavioral control (p < 0.05). These results extend existing models, highlighting the critical role of interactivity and personalization in shaping youth political participation intention in the Moroccan context.

Purpose - This study analyses the relationship between destination competitiveness and behavioral intentions of agritourists in Prachinburi, Thailand. It investigates which competitiveness dimensions most influence intentions to revisit and recommend. It also explores the effects of sociodemographic as control variables. Methodology/Design/Approach – Using models developed by Ritchie & Crouch (2010) and Dwyer & Kim (2003), data from on-site agritourists was analysed using Factor Analysis and Multiple Regression. Findings –Results indicate that four competitiveness dimensions (accessibility, marketing strategy, created resources, and endowed resources) positively influence revisit intentions. Five dimensions (adding quality of service) influence recommendation intentions. Generational cohorts and distance from destination affect competitiveness’s impact on revisit intentions, while sociodemographic variables don’t influence recommendation intentions. The study concludes that the role of supporting factors cannot be mitigated if a destination aims to retain customers. Furthermore, destinations having less distinctive natural resources can still be competitive by enhancing created resources and marketing strategy. Originality of the research – This research contributes to literature by focusing on Asia Pacific/ developing countries, emphasizing the demand side, and exploring the agritourism context.

In recent years, mobile commerce has experienced exponential growth, changing the current shopping circumstances for consumers. To address this new context, this paper proposes an adapted Technology Acceptance Model (TAM) that seeks to comprehend consumers’ predisposition to use m-commerce in a comprehensive multi-analytic approach. A web-based survey was developed for assessing the proposed conceptual framework considering responses from 354 m-commerce users. For data analysis, this research established a hybrid approach based on structural equation model (SEM) and artificial neural networks (ANN). On one hand, SEM results showed that perceived usefulness and trust influenced attitude, whereas behavioral intentions were driven by consumers’ subjective norms and m-commerce attitude. On the other hand, ANN findings asserted attitude as the most important factor in driving consumer intention for m-commerce adoption. Overall, this research offers contributions to understanding the adoption of a new technology, providing theoretical and practical implications for marketing strategies. Specifically, from a managerial perspective, m-commerce apps should focus on creating seamless customer experiences, highlighting the productivity feature of m-commerce.

This study aims to understand the impact of six success factors of K-pop on the national image of Korea perceived by global viewers and SNS citizenship behavior. In addition, this study seeks to validate the impact of the national image of Korea/SNS citizenship behavior, as defined in the foregoing, on tourist behavioral intention. Our analysis was conducted within the theoretical frameworks of the SERVQUAL, Image Theory, and the Theory of Planned Behavior. To that end, 1247 global viewers (eight countries) who have listened, watched and searched for information on K-pop are surveyed. Four statistical programs (SPSS/SmartPLS/GSCA Pro/JASP) are used for regression analysis and structural equation modeling. The results indicate the following. (1) Four K-pop success factors (producers, casting, producing/promotion, and contents) demonstrate a statistically significant positive influence on national image. (2) Two K-pop success factors (casting and producing/promotion) demonstrate a statistically significant positive influence on SNS citizenship behavior. In addition, K-pop contents has a statistically significant positive influence on SNS citizenship behavior (only in SPSS). (3) National image has a statistically significant positive influence on SNS citizenship behavior; and national image and SNS citizenship behavior have a statistically significant positive influence on tourist behavioral intention. As an exemplary cultural product, K-pop is creating economic added value. It is necessary to establish the measures to integrate K-pop in product planning and PR for sustainable marketing for Hallyu tourism.

This study examines the intention of local residents to attend events in their neighbourhood when mass gatherings are being perceived as a risky activity, particularly due to a public health risk, and investigates the differences in behavioural intention by personal factors. The survey findings show a strong willingness of community members to attend events and that it varies across household types and the number of previous visits to events. Age and gender which were shown in previous studies to affect risk perception have not been found relevant in the context of willingness to attend local events. The identified factors from a focus group, such as trust in government regulations, familiarity with the place as well as previous positive experiences at events, can be seen as important to reinforce the willingness of residents to attend local events in times of crisis.

The exponential growth in the use of technology for learning and teaching in the higher education sector has imposed pressure on academics to embrace technology in their teaching. The present study sought to examine factors underlying technology acceptance in learning and teaching at a historically disadvantaged university in the Eastern Cape Province of South Africa. Premised on the mixed methods approach and undergirded by the Technology Acceptance Model (TAM), both a pre-coded and an open-ended questionnaire were used to collect data. Data from the pre-coded questionnaire were analysed through the descriptive statistical approach. The qualitative data from the open-ended questionnaire were analysed through content analysis. The study found that most academic staff believe and see the value that ICTs bring in their teaching and learning practices. In addition, they are aware that technology use in education improves learning and teaching, and they are willing to embrace the use of technology to improve their practices. Based on the findings, we recommend intensification of lecturer training in the use of technology for teaching and learning to enable them to embrace it in their teaching practice. Furthermore, the institution needs to put in place support systems for academic staff to empower them to have continuous access to devices and internet connection for technology integration in teaching and learning. We recommend establishment of e-learning communities of practise in the university that will allow lecturers to assist each other as well as share best practices in the use of technology for teaching and learning.

Angola’s public sector employees’ adoption of e-governance and its impact on organizational performance was the primary objective of this study. The research employed the UTAUT model to conduct an in-depth study and analyze organizational performance, e-governance, and behavioral intention in detail, formulating four hypotheses. To test the hypotheses, a quantitative research method was used to collect data using online surveys sent by SurveyMonkey. A total of 273 individuals participated in the survey, and each survey took around 45 min to complete. Statistical analysis was performed on the acquired data using the SPSS and AMOS programs. The results of the analysis supported three hypotheses and disproved one. The statistical research that resulted in insignificant results revealed that effort expectancy had no direct effect on the behavioral intention of adopting e-governance or the influence on organizational performance. On the other hand, the accepted hypotheses demonstrated that performance expectation, social influence, and facilitating conditions had direct positive effects on organizational performance and a mediating effect on the behavioral intention to adopt e-governance in the public sector of the Angolan state.

Seminal work in alumni engagement suggests that university alumni associations could boost the numbers of alumni who support their universities through cultivating active membership and participation. Nevertheless, scholars focus less on the driver behind students' intention to become and participate as active members of university alumni associations. This study intends to fill the gap in knowledge by examining the influence of internal branding as the driver of students' behavioral intention to become and participate as active members of university alumni associations when mediated with students' sense of belonging. Using a cross-sectional survey, the study collected data from 501 students of two colleges of higher education sector in Tanzania and was analyzed using Structural Equation Modelling. The findings indicate that internal branding as an inclusive approach in university branding influence students' behavioral intention to become and participate as active members of university alumni associations when mediated with students' sense of belonging. Therefore, HLIs should adopt internal branding procedures as a tool of internal management to cultivate students' sense of belonging for building students' behavioral intention to become and participate as active members of university alumni associations.