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Hello goodbye hello : a circle of 101 remarkable meetings
A collection of whimsical true encounters between famous and infamous individuals describes the unlikely meetings of Marilyn Monroe with Frank Lloyd Wright, Michael Jackson with Nancy Reagan, and Sigmund Freud with Gustav Mahler.
Book
Impact of Advertisements Through Sports Personalities in Traditional Media: A Study Among the Youth
Every rupee spent on advertisement has a multiplier effect on revenue. The practice of using famous personalities, especially sports celebrities, for advertisements has long been successful in India. Although sports stars are popular across all sections of the population, they have a special appeal among the youth. This study assesses the impact of advertisements displayed by select sports celebrities namely, MS Dhoni, Virat Kohli, Mithali Raj and PV Sindhu in the traditional media among the youth. The Mann-Whitney U test applied on four factors namely, Recognition, Media Presence, Media Interaction, and Media Influence, derived through rotated component matrix show that males and females have different opinions regarding the issue, as well as younger and older respondents also differ in their opinions. The results show that brand endorsements in traditional media by sports celebrities can give rich dividends if gender and age of the target audience is taken into consideration and the celebrity is selected after considering his/her status among target population. The research contributes to the field marketing specially based on advertisement.
Journal Article
A gift of days : the greatest words to live by
\"Daily words of inspiration from 366 visionaries who have shaped our world.\"--P. [4] of cover.
Book
Met Gala 2025: Celebrities honor ‘Superfine’ Black style
Rihanna, Diana Ross, Colman Domingo and André 3000 were among the celebrities at the Met Gala on May 5 to celebrate Black fashion.
Streaming Video
Met Gala: Celebrities bloom in ‘The Garden of Time’
Celebrities attended the 2024 Met Gala in outfits inspired by the event’s theme, “The Garden of Time,” which is taken from a short story by J.G. Ballard.
Streaming Video
Celebrities arrive for South Korea state dinner
Angelina Jolie, Chip and Joanna Gaines, and Chloe Kim were among the guests at the White House for the South Korea state dinner on April 26.
Streaming Video