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result(s) for
"choice modeling"
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Comparing discrete choice and machine learning models in predicting destination choice
by
Rahnasto, Ilona
,
Hollestelle, Martijn
in
Automotive Engineering
,
Civil Engineering
,
Classification
2024
Destination choice modeling has long been dominated by theory-based discrete choice models. Simultaneously, machine learning has demonstrated improved predictive performance to other fields of discrete choice modeling. The objective of this research was to compare machine learning models and a multinomial logit model in predicting destination choice. The models were assessed on their predictive performance using metrics for both binary classification and probabilistic classification. The results indicate that machine learning models, especially a random forest model, could bring improvements in prediction accuracy. The more data was used in training the models, the better the machine learning models tended to perform compared to the multinomial logit model. With less data, the multinomial logit model performed comparatively well. The findings are relevant for the field of destination choice modeling, where evidence on the use of machine learning models is very limited. In addition, the unbalanced choice sets of destination choice models with multiple non-chosen alternatives increases the need for further research in model fit and parameter tuning.
Journal Article
Residential Location Econometric Choice Modeling with Irregular Zoning: Common Border Spatial Correlation Metric
by
Pérez-López José-Benito
,
Varela-García Francisco-Alberto
,
Novales Margarita
in
Context
,
Econometrics
,
Economic activity
2020
Residential location choice (RLC) predicts where and how people choose their residential location in the framework of land use–transport interaction models (LUTI). This paper seeks an efficient RLC model in the context of irregular zoning of location alternatives. The main current proposals in the field are discrete choice models. In RLC modeling, the alternatives are spatial units, and spatially correlated logit (SCL) is an efficient approach when the analyst cannot pre-define groups of alternatives that efficiently reflect the systematic substitution patterns among the alternatives. The SCL uses the spatial information on the contiguity of the zones to determine spatial correlation among the alternatives. Urban residential location choice usually uses administrative zoning, which is very irregular in many cities (mainly historic cities); however, SCL is not efficient in this context owing to the limitations of the binary contiguity spatial variable employed as a spatial correlation metric (SCM). This paper proposes an extension of the mixed SCL model, with an SCM based on the proportion of common border length in contiguous zones, which is more efficient in the irregular urban zoning context. The proposed model is applied to an urban case study of LUTI RLC modeling with irregular zoning, based on the administrative divisions of the city of Santander (Spain) and is shown to be empirically more efficient than the previous approaches.
Journal Article
Route choice modelling for an urban rail transit network: past, recent progress and future prospects
by
Zhu, Wei
,
Song, Fangqing
,
Tian, Yihan
in
Automotive Engineering
,
Calibration and validation
,
Civil Engineering
2024
Route choice modelling is a critical aspect of analysing urban rail transit (URT) networks and provides a foundation for URT planning and operation. Unlike in a free-flow road network, the consideration set for route choice decisions in a URT network does not depend purely on the physical connectivity of the network and decision makers’characteristics. Instead, it is also contingent on the train schedules. This paper delves into the evolution of research on route choices in URT networks, encompassing both probabilistic route choice modelling derived from utility maximisation theory and logit curve with physical connectivity, and retrospective route choice modelling based on travel time chaining along with comprehensive transport data. The former is noted for its conciseness, simplicity, and interpretability in real-world applications, even though the methodologies may not be cutting-edge. The latter incorporates dynamic temporal information to understand activities of passengers in URT networks. Enhancements of each genres are also examined. However, these improvements might not fully address the inherent limitations of models relating to a dependency on the quality of parameters, experience of experts, and calculation efficiency. In addition, novel research adopting contemporary data mining techniques instead of classical models are introduced. The historical development of research on URT network route choices underscores the importance of amalgamating independent information networks such as surveillance networks and social networks to establish a comprehensive multi-dimensional network. Such an approach integrates passenger attributes across networks, offering a multi-dimensional understanding of passengers’ route choice behaviours. Our review work aims to present not only a systematic conceptual framework for route choices in URT networks but also a novel path for transport researchers and practitioners to decipher the travel behaviours of passengers.
Journal Article
A copula-based joint multinomial discrete–continuous model of vehicle type choice and miles of travel
by
Pinjari, Abdul Rawoof
,
Spissu, Erika
,
Bhat, Chandra R.
in
Applied sciences
,
Automobiles
,
Climate change
2009
In this paper, a joint model of vehicle type choice and utilization is formulated and estimated on a data set of vehicles drawn from the 2000 San Francisco Bay Area Travel Survey. The joint discrete–continuous model system formulated in this study explicitly accounts for common unobserved factors that may affect the choice and utilization of a certain vehicle type (i.e., self-selection effects). A new copula-based methodology is adopted to facilitate model estimation without imposing restrictive distribution assumptions on the dependency structures between the errors in the discrete and continuous choice components. The copula-based methodology is found to provide statistically superior goodness-of-fit when compared with previous estimation approaches for joint discrete–continuous model systems. The model system, when applied to simulate the impacts of a doubling in fuel price, shows that individuals are more likely to shift vehicle type choices than vehicle usage patterns.
Journal Article
The Role of Context Definition in Choice Experiments: a Methodological Proposal Based on Customized Scenarios
by
Boncinelli, Fabio
,
Romano, Caterina
,
Casini, Leonardo
in
choice modelling
,
choice-based conjoint
,
Design of experiments
2021
One of the most critical points for the validity of Discrete Choice Experiments lies in their capability to render the experiment as close to actual market conditions as possible. In particular, when dealing with products characterized by a large number of attributes, the construction of the experiment poses the issue of how to express the choice question providing sufficient information. Our study verifies the role of scenario definition in choice experiments and proposes a methodology to build customized scenarios by eliciting responses from interviewees on the main choice criteria, which makes it possible to render the conditions of the experiment more realistic. This methodology is applied to the case study of wine and is introduced by a systematic review of the Discrete Choice Experiments conducted on wine. The findings show that customized scenarios result in different preference estimates compared to the conventional approach. In particular, we found a significant decline in the importance of the price attribute, which could be attributed to a better definition of the product being evaluated. Moreover, the methodology is capable of gathering information on the decision-making process that would otherwise remain unobserved and that can be used for a better segmentation analysis.
Journal Article
Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
by
Menictas, Con
,
Hair, Joseph F
,
Gudergan, Siegfried P
in
Accounting/Auditing
,
Business and Management
,
Business Strategy/Leadership
2019
Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute levels, is challenging. This article substantiates the usefulness of partial least squares structural equation modeling (PLS-SEM) for the analysis of stated preference data generated through choice experiments in discrete choice modeling. This ability of PLS-SEM to directly estimate the importance weights for attributes as a whole, rather than for the attribute's levels, and to compute determinant respondent-specific latent variable scores applicable to attributes, can more effectively model and distinguish between rational (i.e., optimizing) decisions and pragmatic (i.e., heuristic) ones, when parameter estimations for attributes as a whole are crucial to understanding choice decisions.
Journal Article
A Markov Chain Approximation to Choice Modeling
2016
Assortment planning is an important problem that arises in many industries such as retailing and airlines. One of the key challenges in an assortment planning problem is to identify the “right” model for the substitution behavior of customers from the data. Error in model selection can lead to highly suboptimal decisions. In this paper, we consider a Markov chain based choice model and show that it provides a simultaneous approximation for all random utility based discrete choice models including the multinomial logit (MNL), the probit, the nested logit and mixtures of multinomial logit models. In the Markov chain model, substitution from one product to another is modeled as a state transition in the Markov chain. We show that the choice probabilities computed by the Markov chain based model are a good approximation to the true choice probabilities for any random utility based choice model under mild conditions. Moreover, they are exact if the underlying model is a generalized attraction model (GAM) of which the MNL model is a special case. We also show that the assortment optimization problem for our choice model can be solved efficiently in polynomial time. In addition to the theoretical bounds, we also conduct numerical experiments and observe that the average maximum relative error of the choice probabilities of our model with respect to the true probabilities for any offer set is less than 3% where the average is taken over different offer sets. Therefore, our model provides a tractable approach to choice modeling and assortment optimization that is robust to model selection errors. Moreover, the state transition primitive for substitution provides interesting insights to model the substitution behavior in many real-world applications.
Journal Article
Understanding California wildfire evacuee behavior and joint choice making
by
Wong, Stephen D
,
Shaheen, Susan A
,
Broader, Jacquelyn C
in
Behavior
,
Decision making
,
Decision making models
2023
For evacuations, people must make the critical decision to evacuate or stay followed by a multi-dimensional choice composed of concurrent decisions of their departure time, transportation mode, route, destination, and shelter type. These choices have important impacts on transportation response and evacuation outcomes. While extensive research has been conducted on hurricane evacuation behavior, little is known about wildfire evacuation behavior. To address this critical research gap, particularly related to joint choice-making in wildfires, we surveyed individuals impacted by the 2017 December Southern California Wildfires (n = 226) and the 2018 Carr Wildfire (n = 284). Using these data, we contribute to the literature in two key ways. First, we develop two latent class choice models (LCCMs) to evaluate the factors that influence the decision to evacuate or stay/defend. We find an evacuation keen class and an evacuation reluctant class that are influenced differently by mandatory evacuation orders. This nuance is further supported by different membership of people to the classes based on demographics and risk perceptions. Second, we develop two portfolio choice models (PCMs), which jointly model choice dimensions to assess multi-dimensional evacuation choice. We find several similarities between wildfires including a joint preference for within-county and nighttime evacuations and a joint dislike for within-county and highway evacuations. Altogether, this paper provides evidence of heterogeneity in response to mandatory evacuation orders for wildfires, distinct membership of populations to different classes of people for evacuating or staying/defending, and clear correlation among key wildfire evacuation choices that necessitates joint modeling to holistically understanding wildfire evacuation behavior.
Journal Article
Dynamic Assortment Optimization for Reusable Products with Random Usage Durations
by
Rusmevichientong, Paat
,
Sumida, Mika
,
Topaloglu, Huseyin
in
Approximation
,
Binomial distribution
,
choice modeling
2020
We consider dynamic assortment problems with reusable products, in which each arriving customer chooses a product within an offered assortment, uses the product for a random duration of time, and returns the product back to the firm to be used by other customers. The goal is to find a policy for deciding on the assortment to offer to each customer so that the total expected revenue over a finite selling horizon is maximized. The dynamic-programming formulation of this problem requires a high-dimensional state variable that keeps track of the on-hand product inventories, as well as the products that are currently in use. We present a tractable approach to compute a policy that is guaranteed to obtain at least 50% of the optimal total expected revenue. This policy is based on constructing linear approximations to the optimal value functions. When the usage duration is infinite or follows a negative binomial distribution, we also show how to efficiently perform rollout on a simple static policy. Performing rollout corresponds to using separable and nonlinear value function approximations. The resulting policy is also guaranteed to obtain at least 50% of the optimal total expected revenue. The special case of our model with infinite usage durations captures the case where the customers purchase the products outright without returning them at all. Under infinite usage durations, we give a variant of our rollout approach whose total expected revenue differs from the optimal by a factor that approaches 1 with rate cubic-root of
C
min, where
C
min is the smallest inventory of a product. We provide computational experiments based on simulated data for dynamic assortment management, as well as real parking transaction data for the city of Seattle. Our computational experiments demonstrate that the practical performance of our policies is substantially better than their performance guarantees and that performing rollout yields noticeable improvements.
This paper was accepted by Yinyu Ye, optimization.
Journal Article
Inferred and Stated Attribute Non-attendance in Food Choice Experiments
by
Naspetti, Simona
,
Bruschi, Viola
,
Scarpa, Riccardo
in
Agricultural economics
,
Animal welfare
,
Attendance
2013
We review the current literature on attribute non-attendance in stated choice and use data from beef and chicken choice experiments using both inference and the respondents' own statements. Inference is based on panel data analysis by mixed logit models of choice with both discrete and continuous mixtures of coefficients, and is conditional on the observed pattern of choice. Information from respondent statements on non-attendance is directly embedded in the specification of the indirect utility function. Results show no clear winner between the inferential approaches, but the inference based on constrained latent class panel models better matches the observed data.
Journal Article