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472 result(s) for "destino"
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EXPERIENCIAS TURÍSTICAS GASTRONÓMICAS BASADAS EN CACAO: VALORACIÓN DE LOS TURISTAS EN SANTO DOMINGO (REPÚBLICA DOMINICANA), UN DESTINO PATRIMONIO DE LA HUMANIDAD
This study evaluates the valuation of tourist experiences based on cocoa in the Dominican Republic and its correlation with the image, satisfaction and loyalty of tourists towards the destination. 453 surveys were collected from tourists in Santo Domingo. Many tourists planned to visit culinary experiences with cocoa, reflecting high ratings in products tasted and service received. It is highlighted that the culinary experience with cocoa has a positive and significant correlation in tourists' perception of the image, satisfaction and loyalty towards the destination.
Sport and tourism: how Indonesian Gen Z promotes destinations and travel intentions through marathon event?
Introduction: Marathon events have become a key element of sport tourism, attracting participants who also influence destination promotion. Among Indonesian Gen Z, marathon experiences and social media engagement are likely to shape destination image and travel intentions. Objective: This study investigates how marathon experience and social media engagement affect destination image and travel intentions of Indonesian Gen Z travelers, examining the mediating role of destination image. Methodology: A quantitative approach was used, surveying 317 Indonesian Gen Z participants who attended marathon events. Responses were measured using a 4-point Likert scale, and PLS-SEM was employed to assess reliability, validity, and structural relationships among constructs. Results: Findings show that both marathon experience and social media engagement significantly influence destination image and travel intention. Destination image mediates these relationships. The model demonstrates good explanatory power and predictive relevance, supporting the robustness of the proposed model. Discussion: Engaging marathon experiences and active social media participation enhance destination attractiveness among Gen Z, consistent with prior research on sport tourism and event marketing. Conclusions: Marathon events serve as both sporting and promotional tools, strengthening destination image and stimulating travel intentions among Gen Z tourists. Combining experiential event design with social media strategies can effectively promote destinations and support sustainable sport tourism in Indonesia. Introducción: Los maratones se han convertido en un elemento clave del turismo deportivo, atrayendo a participantes que también contribuyen a promocionar destinos. Para la generación Z indonesia, las experiencias en maratones y la participación en redes sociales pueden influir notablemente en la imagen del destino y en sus intenciones de viaje. Objetivo: Este estudio analiza cómo la experiencia en maratones y el uso de redes sociales impactan la imagen del destino y las intenciones de viaje entre la generación Z indonesia, con la imagen del destino como mediador. Metodología: Se encuestó a 317 jóvenes de la generación Z que participaron en maratones. Los datos se recopilaron mediante una escala Likert de 4 puntos y se utilizó PLS-SEM para evaluar mediciones y relaciones estructurales. Resultados: La experiencia en maratones y la participación en redes sociales influyen significativamente en la imagen del destino y en la intención de viajar. La imagen del destino media estas relaciones y el modelo muestra buen poder explicativo. Discusión: Las experiencias positivas en maratones y el uso activo de redes sociales aumentan el atractivo del destino para la generación Z, coincidiendo con estudios previos en turismo deportivo y marketing de eventos. Conclusiones: Los eventos de maratón actúan como herramientas deportivas y promocionales que refuerzan la imagen del destino y fomentan los viajes entre la generación Z. Integrar experiencias del evento con estrategias en redes sociales puede apoyar el turismo deportivo sostenible en Indonesia. Introdução: As maratonas tornaram-se um elemento-chave do turismo desportivo, atraindo participantes que também contribuem para a promoção dos destinos. Para a Geração Z indonésia, as experiências em maratonas e o envolvimento nas redes sociais podem influenciar significativamente a imagem do destino e as intenções de viagem. Objectivo: Este estudo analisa como as experiências em maratonas e o uso das redes sociais impactam a imagem do destino e as intenções de viagem entre a Geração Z indonésia, com a imagem do destino a funcionar como mediadora. Metodologia: Foram entrevistados 317 jovens da Geração Z que participaram em maratonas. Os dados foram recolhidos através de uma escala Likert de 4 pontos, e a modelação de equações estruturais com mínimos quadrados parciais (PLS-SEM) foi utilizada para avaliar as medidas e as relações estruturais. Resultados: As experiências em maratonas e o envolvimento nas redes sociais influenciam significativamente a imagem do destino e as intenções de viagem. A imagem do destino medeia estas relações, e o modelo demonstra um bom poder explicativo. Discussão: Experiências positivas em maratonas e o uso ativo das redes sociais aumentam o apelo do destino para a Geração Z, em consonância com estudos anteriores em turismo desportivo e marketing de eventos. Conclusões: As maratonas funcionam como ferramentas desportivas e promocionais que fortalecem a imagem do destino e incentivam as viagens entre a Geração Z. A integração das experiências dos eventos com as estratégias das redes sociais pode apoiar o turismo desportivo sustentável na Indonésia.
Sociodemographic Analysis of the Profile and the Motivations of Tourists Visiting Quito, Ecuador
This paper presents a fieldwork-based analysis on the sociodemographic characteristics, travel arrangements, motivations and travel experience evaluation of tourists visiting Quito, Ecuador. The results of this research show differences in the profile of tourists in terms of travel arrangements, their motivation and their evaluation of the destination, based on tourists’ geographical origin. The main practical implication of this research is to better understand the characteristics of tourists who visit Quito, with the purpose of designing cultural and touristic products that meet the needs of different groups of travelers.
Gestión turística ¿asignatura pendiente?
Se habla mucho de la gestión turístico mas se ejerce poco. Se utiliza el modelo TALC (Butler 1980) como gran angular para explorar algunos de los temas problemáticos enfrentados por la mayoría de los destinos turísticos en la actualidad (pre‑COVID). Se centra en algunos aspectos básicos del modelo TALC como son la capacidad de carga y otras fuerzas endógenas o externas desencadenantes de cambios determinantes en los destinos turísticos. Se argumenta asimismo que exista cierta reticencia por parte de muchos stakeholders, sobre todo los elementos políticos a la hora de gestionar para la sostenibilidad, hecho que aboca a muchos destinos al sobreturismo y a la pérdida de calidad de vida. Hace falta visibilizar el papel político como cuarta pata de la sostenibilidad, ya que sin voluntad política, todo esfuerzo hacia la sostenibilidad termine fracasando. Hace falta asimismo redefinir la escala y la calidad del turismo ofrecido además de medir el éxito de un destino según parámetros muy distintos a los cuantitativos (números de turistas y cantidad bruta del gasto turístico) que se han utilizado en la época pre‑pandémica: es decir, gestionar hacia la sostenibilidad y la seguridad, claves del éxito en el futuro post‑COVID.
Considerations on Fate in the Iliad and the Remarkable Interventions of the Divine
By borrowing the metaphor of the ‘tapestry of existence’ to discuss the matter of fate in Homer’s Iliad, we selected four threads that are interwoven in the warp of each hero’s destiny—that of necessity/fatality, the relations between Zeus and the Moîra, the plots and tricks of the gods, and fate and human actions—with the aim of inviting the reader to appreciate the texture of the work with the passages that most caught our attention, without the intention of exhausting the subject. To do so, we draw upon the origin of the word Moîra in anthropology, as well as some of Heidegger’s ideas and those of other commentators to enrich the discussion.
Effects of Weighting Schemes on the Identification of Wildlife Corridors Generated with Least-Cost Methods
The importance of movement corridors for maintaining connectivity within metapopulations of wild animals is a cornerstone of conservation. One common approach for determining corridor locations is least-cost corridor (LCC) modeling, which uses algorithms within a geographic information system to search for routes with the lowest cumulative resistance between target locations on a landscape. However, the presentation of multiple LCCs that connect multiple locations generally assumes all corridors contribute equally to connectivity, regardless of the likelihood that animals will use them. Thus, LCCs may overemphasize seldom-used longer routes and underemphasize more frequently used shorter routes. We hypothesize that, depending on conservation objectives and available biological information, weighting individual corridors on the basis of species-specific movement, dispersal, or gene flow data may better identify effective corridors. We tested whether locations of key connectivity areas, defined as the highest 75th and 90th percentile cumulative weighted value of approximately 155,000 corridors, shift under different weighting scenarios. In addition, we quantified the amount and location of private land that intersect key connectivity areas under each weighting scheme. Some areas that appeared well connected when analyzed with unweighted corridors exhibited much less connectivity compared with weighting schemes that discount corridors with large effective distances. Furthermore, the amount and location of key connectivity areas that intersected private land varied among weighting schemes. We believe biological assumptions and conservation objectives should be explicitly incorporated to weight corridors when assessing landscape connectivity. These results are highly relevant to conservation planning because on the basis of recent interest by government agencies and nongovernmental organizations in maintaining and enhancing wildlife corridors, connectivity will likely be an important criterion for prioritization of land purchases and swaps. La importancia de los corredores para el mantenimiento de la conectividad de metapoblaciones de animales silvestres es una piedra angular de la conservación. Un método común para la determinación de localidades para corredores es el modelado de corredores de menor costo (CMC), que utiliza algoritmos en un sistema de información geográfica para buscar rutas con la menor resistencia acumulativa entre localidades en un paisaje. Sin embargo, la presentación de múltiples CMC que conectan múltiples localidades generalmente asume que todos los corredores contribuyen equitativamente a la conectividad, independientemente de la probabilidad de que sean utilizados por animales. Por lo tanto, los CMC pueden sobrestimar rutas largas poco utilizadas y subestimar rutas cortas utilizadas más frecuentemente. Planteamos la hipótesis de que, dependiendo de los objetivos de conservación y la información biológica disponible, la ponderación de corredores con base en el movimiento de especies, la dispersión o datos de flujo génico puede identificar corredores efectivos. Probamos si las localidades de las áreas de conectividad clave, definida como el 75° y 95° valor percentil acumulativo ponderado más alto de aproximadamente 155,000 corredores, cambia bajos diferentes escenarios de ponderación. Adicionalmente, cuantificamos la cantidad y localización de terrenos privados que intersectan áreas de conectividad clave en cada esquema de ponderación. Algunas áreas que aparentemente estaban bien conectadas, presentaron mucho menos conectividad cuando fueron analizadas con corredores no ponderados que cuando se usaron esquemas de ponderación que consideran los corredores con distancias efectivas largas. Más aun, la cantidad y localización de áreas de conectividad clave que intersectaron terrenos privados fue variable en los esquemas de ponderación. Consideramos que las suposiciones biológicas y los objetivos de conservación deben ser incorporados explícitamente para ponderar corredores cuando se evalúa la conectividad del paisaje. Estos resultados son relevantes para la planificación de la conservación porque, con base en el reciente interés de agencias gubernamentales y de organizaciones no gubernamentales por mantener e incrementar corredores para vida silvestre, la conectividad será un criterio importante para la priorización de compras e intercambios de tierras.
DMOs and Social Media Crisis Communication in Low-Responsibility Crisis: #VisitPortugal Response Strategies During COVID-19
Guided by the situational crisis communication theory (SCCT), this study explores how a destination marketing organization (DMO) managed crisis communication during a prolonged low-responsibility crisis. It analyzes the production process of crisis communication, the crisis communication content shared on Facebook to protect the destination’s image during COVID-19, and evaluates which crisis response strategies led to higher audience engagement. This study used a single instrumental case study with an exploratory sequential approach. A semi-structured interview was conducted with Visit Portugal’s Communication and Digital Marketing Director. Then, Facebook content from Visit Portugal, posted between 1 January 2020 and 5 May 2023, was collected and analyzed. By analyzing the DMO’s crisis communication workflow, decision-making processes, and content shared on social media, it was found that secondary response strategies effectively safeguarded and improved the destination’s image, leading to higher audience engagement. This study provides DMOs with valuable insights into the development of effective crisis communication strategies when navigating low-responsibility crises.
Image cognitive component from the perspective of competitive identity in Salcedo-Ecuador
The significant contribution of the image, together with the competing identity between destinations, justifies the analysis of the cognitive component and the competitive identity of the brand from the perspective of visitors and residents. Visitors and residents were selected through non-probabilistic quota sampling, by mans of the stratified method of proportional affiliation. A sample of 261 visitors and 337 residents was established, who were in the city of Salcedo. After empirical research, the quality of the components of the image and the correlations of the latent variables are analyzed. The relationship between the cognitive component and the dimension of competitive identity is also structured. In addition, it is identified whether residents have a better perception of the image and the brand than visitors. Finally, it is explained that the two groups have positive and consistent influence of the cognitive component of the image on the dimensions of the competitive identity of their brand, this shows promotion as a fundamental element when the perceived image of the city designs strategies aimed at establishing a mark. La contribución significativa de la imagen, junto con la identidad competida entre los destinos, justifica el análisis del componente cognitivo y la identidad competitiva de la marca desde la perspectiva de los visitantes y los residentes. Visitantes y residentes fueron seleccionados por medio de un muestreo no probabilístico por cuotas mediante el método estratificado de afijación proporcional. Se estableció una muestra de 261 visitantes y 337 residentes, quienes se encontraban en la ciudad de Salcedo. Tras una investigación empírica, se analizan la calidad de los componentes de la imagen y las correlaciones de las variables latentes; también se estructura la relación entre el componente cognitivo y las dimensiones de la identidad competitiva; además, se identifica si los residentes tienen una mejor percepción de la imagen y de la marca que los visitantes. Finalmente, se expone que los dos grupos tienen influencia positiva y consistente del componente cognitivo de la imagen sobre las dimensiones de la identidad competitiva de su marca, esto evidencia la promoción como un elemento fundamental cuando la imagen percibida de la ciudad diseña estrategias orientadas a establecer una marca.