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Share it : using digital tools and media
Explores the various kinds of media and digital tools available to students for sharing information.
Book
ORGANIZATIONAL AND FINANCIAL ASPECTS OF DISTRIBUTION MANAGEMENT OF DIGITAL CONTENT
In today's crisis conditions caused by military, financial, economic, social, environmental political upheavals and threats, the role of innovative technologies in trade is growing significantly. First of all, this applies to digital distribution in the book trade. Compared to traditional forms of trade, it does not require extensive infrastructure, large production facilities, or numerous staff. This helps to reduce transaction costs, respond more quickly to changing market conditions and simplify access to international trading platforms. However, the further development of digital distribution requires constant monitoring and analysis of global trends, and implementation of the best domestic and foreign practices to ensure efficient management of trading operations.The purpose of the study is to formulate the main financial and organizational measures to improve the management of digital distribution and increase its efficiency. To achieve this goal, the following tasks were solved: based on scientific publications and statistical data, the author monitored the trends in the development of digital distribution and the e-book market in Ukraine and in the world; analyzed the rank and level of visits to the websites of leading online e-book and audiobook stores in Ukraine; identified external and internal factors that affect the efficiency of digital distribution, in particular, e-books and audiobooks in the current conditions of military aggression and other risks; developed a model for generating revenue for a digital distribution platform.Financial, economic and organizational measures to improve the company's distribution management of digital content are proposed. These include areas of customer incentives and rewards, improved communication with digital goods manufacturers, priority funding for projects to improve the platform interface and mobile application, improved accounting, reporting, operational and strategic planning, and the introduction of artificial intelligence.
Journal Article
BookTok 101
There has been a noticeable shift in how young readers approach reading where digital literacy communities serve as much purpose as traditional literacy communities like an ELA classroom. This article offers an introduction to TikTok and BookTok as well as several methods of integrating TikTok into classrooms. As the sub-community for book lovers and readers, BookTok is connected to a lineage of literacy practices. Despite the newness of TikTok, these democratized spaces provide teen readers with agency, community, and digital literacies for their voices, ideas, and creativity to take shape. By including or acknowledging BookTok literacy practices in ELA classrooms, teachers have the potential to hinge on digital literacies that are ultimately shaping students and their cultural understandings.
Journal Article
Umowy o dostarczanie treści cyfrowej lub usługi cyfrowej – uwagi dotyczące charakteru prawnego
Chapter 5b of the Consumer Rights Act covers the regulation of contracts for the supply of digital content or a digital service, which is the result of the implementation into the Polish legal order of Directive (EU) 2019/770 of the European Parliament and of the Council of 20 May 2019 on Certain Aspects of Contracts for the Supply of Digital Content and Digital Services. This regulation brings up a number of legal issues, some of which are considered in this study. First and foremost is the question of whether a separate type of contract (in addition to, for example, a sale, exchange or donation contract) has been identified in this way. In view of the conclusion that we are only dealing with a certain class of contracts in this case, the question of what criteria determine inclusion in this category will be analysed, as well as the question of how to distinguish a contract for the supply of digital content from a contract for the supply of digital services. The study also includes a consideration of what type of named or unnamed contracts fall into this category.
Journal Article
B2B digital content marketing in uncertain situations: a systematic review
Purpose
Despite the significant potential of digital content marketing (DCM) to establish public and professional awareness, especially in uncertain situations, no previous research has investigated how to plan business-to-business DCM to help firms and society get through a crisis. Thus, this study aims to offer an integrative framework for providing valuable information for managing uncertainty, particularly during the pandemic crisis.
Design/methodology/approach
Through the lens of business awareness, this research explores relevant content types that can help firms and society get through the pandemic crisis. For this, the systematic review of 52 articles appearing in publication outlets for more than one decade (2010 to 2021) was conducted.
Findings
Based on the findings from the literature review, this paper identified two main categories of valuable content types for firms and society during the pandemic, namely, business-centered content types to enhance industrial environment awareness and human-centered content types to raise emotional awareness during the pandemic crisis.
Originality/value
To the best of the authors’ knowledge, this research delivers the first scientific article that focuses on presenting an integrative framework for providing valuable content types helping firms and society to manage uncertainty.
Journal Article
Digital content marketing and EWOM: A mediational serial approach
Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to explore the hypothesised relationships between variables and the extent to which digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast, the results revealed that content marketing does not directly impact purchase intentions. Conclusions: The study's results indicate that digital content marketing affects purchase intentions indirectly, primarily through customer engagement, brand awareness, customer retention, and electronic word of mouth. In essence, the complete impact of digital content marketing on purchase intention is realised through these indirect factors. The findings enrich the literature on digital content marketing and provide some practical implications for companies to invest more in this direction to improve their performance. Keywords: Brand awareness, customer engagement, customer retention, digital content marketing, e-WOM, purchase intention.
Journal Article
Tactics for Influencing the Consumer Purchase Decision Process Using Instagram Stories: Examples From Around the World
The purpose of this study is to put forth tactics to influence the consumer purchase decision process by using Instagram Stories tools. The tactics are handled with successful examples from around the world. Analysis of the examples reveal that many powerful tools of Instagram Stories such as different camera modes, face filters, stickers, live video, “see more” links, shopping stickers, hashtags, etc. can be used to accomplish business goals like driving online and in-store sales, promoting apps, raising brand awareness, generating leads, gathering follower feedback, and retaining customers by influencing consumers at every stage of the purchase decision process.
Journal Article
A literature review on digital content management: trends and future challenges
Purpose
The purpose of this study is to review the literature on digital content management (DCM) published between 2001 and 2021, as well as to provide insights and research directions for the future.
Design/methodology/approach
This study followed the systematic literature review framework PRISMA for reviewing existing literature on DCM. The PRISMA checklist helps the researcher in refining the reporting of the review paper. Data was collected from Scopus and Web of Science (WoS) databases. A total of 136 documents were selected for analysis from Scopus and WoS.
Findings
Based on current papers, this study attempted to discuss some key DCM trends and themes. Seven themes have been identified in the literature: virtual reality and its implications on DCM; personal DCM; microservices based DCM; model for DCM; DCM using Bluetooth Low Emergency technology; DCM software; and DCM codification. This study identifies influential authors, top contributing countries, top contributing institutions, most cited papers, most common title words and contributions by fields.
Originality/value
The findings of this study, as well as future research projects, open the path for more research and contributions to the field.
Journal Article
The Role of Digital Educational Content in Eliminating Traditional Methods in the Educational Process within Iraqi Universities
Background/purpose. This research aims to explore the role of digital educational content in eliminating traditional teaching methods within Iraqi universities. The study addresses the increasing shift towards digital learning and the necessity of adapting educational processes to modern technological advancements, particularly in response to challenges faced by traditional education. Materials/methods. The study employs a descriptive survey method, utilizing a questionnaire distributed to 120 faculty members (60 males and 60 females) from various Iraqi universities between August 31 and September 15, 2024. The collected data was analyzed to assess the effectiveness of digital educational content and its potential to replace traditional teaching approaches. Results. The findings reveal that faculty members widely acknowledge the effectiveness of digital educational content in enhancing student engagement and learning outcomes. The study highlights the extensive adoption of Google Classroom, especially during the COVID-19 pandemic, which significantly contributed to the continuity of education. Conclusion. To fully integrate digital educational content into Iraqi universities, it is essential to expand its use through structured training programs and workshops. Encouraging educators to develop and utilize digital tools effectively will support the transition from traditional to digital learning environments, ultimately improving the quality of education.
Journal Article
Implicit Associations between Adverbs of Place and Actions in the Physical and Digital Space
Neuropsychological, behavioral, and neurophysiological evidence indicates that the coding of space as near and far depends on the involvement of different neuronal circuits. These circuits are recruited on the basis of functional parameters, not of metrical ones, reflecting a general distinction of human behavior, which alternatively attributes to the individual the role of agent or observer. Although much research in cognitive psychology was devoted to demonstrating that language and concepts are rooted in the sensorimotor system, no study has investigated the presence of implicit associations between different adverbs of place (far vs. near) and actions with different functional characteristics. Using a series of Implicit Association Test (IAT) experiments, we tested this possibility for both actions performed in physical space (grasp vs. look at) and those performed when using digital technology (content generation vs. content consumption). For both the physical and digital environments, the results showed an association between the adverb near and actions related to the role of agent, and between the adverb far and actions related to the role of observer. Present findings are the first experimental evidence of an implicit association between different adverbs of place and different actions and of the fact that adverbs of place also apply to the digital environment.
Journal Article