Explore the vast range of titles available.

PurposeThe study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses, the focus is on wider conceptualisations of consumer responsibility.Design/methodology/approachThe paper uses critical discourse analysis as a methodological approach to conduct an empirical case study on the texts of two producer-driven labelling campaigns.FindingsThe campaign texts create possibilities for ethnocentric consumption with positioning, argumentative and classificatory discourses. Patriotic responsibilisation is emphasised, together with rationales to take action on environmental concerns.Practical implicationsThe study highlights the responsibility of marketers over their corporate responsibility communication, suggesting that ethnocentric promotions may have the power to alter how consumers take action on various responsibility concerns.Social implicationsThe study surfaces the tensions that responsible consumption can entail for consumers. Indeed, nationalistic and patriotic discourses may alter our understanding of responsibility issues that may seem completely separate from the concepts of nationalism and patriotism.Originality/valueThe paper shows how different organisational texts are deployed to bring about the idea of ethnocentric consumption and how this relates to responsibility discourses, nationalism and patriotism.

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made products. The current study examines the psychometric features of the CETSCALE’s Arabic edition. The scale was first rendered into Arabic utilizing the well-established back-translation process. An online version of the translated CETSCALE was administered to 703 Saudi participants. Both the reliability and validity of the scale were examined, and a two-dimensional structure of the scale was confirmed. Measurement invariance across gender was examined and the robustness of the results was confirmed using a network psychometrics approach. Findings indicate that the Arabic version of the CETSCALE is psychometrically vigorous and can be confidently utilized to examine adult Arab consumers’ ethnocentric tendencies.

In this article I argue that the Anglophone novel can never really be nationalist because, in attempting to homogenize the multi-ethnic characters, the nationalist discourse is perpetually in conflict with the inherent heterogeneity of the very people that it aimed to collectively gather by forwarding the binary of colonizer-colonized. By using Benedict Anderson's \"imagined community\" as my main contestation point, I investigate through the reading of a Malaysian Anglophone novel, This End of the Rainbow (2006), the pitfalls present in both the \"deep\" and \"horizontal\" comradeship expounded by Anderson.

Consumers are influenced by a multitude of stimuli, which affect their behaviour and guide their pref-erences towards a particular product. Ethnocentric tendencies are one of these stimuli, understood as consumers’ positive attitudes towards goods produced in their own region rather than those from other regions. From this perspective, the current study describes ethnocentric tendencies and identifies olive oil consumer preferences from Lisbon (Portugal). CETSCALE and the conjoint analysis technique have been used for this purpose. Results show that Portuguese olive oil consumers exhibit a strong ethnocentric ten-dency but the price attribute is also key. Nonetheless, there exists a less ethnocentric segment, on which foreign business strategy can be focused. On this segment, consumers attach lower relative importance to the price and higher relative importance to differentiated-quality parameters: oil type (extra virgin), bottle (glass) and production system (organic).

In an expanded cultural perspective, the process of transculturation from the past to the present is a cumulative and formalized order and sophisticated approach that has an impact on societies. Amidst multidimensional cultural differences, transculturation formulates cultural phenomena between self and other for societies’ quest for sharing, and provides temporal responses to people’s demands and needs. Soft power plays a prominent role in shaping the transculturation process. In the concept of transculturation, universal soft power instruments bring the distinctive qualities of human beings into question and the established traditions, practices, values and beliefs of society are transformed by the networks and tools surrounding the cultural space. Soft power instruments that constitute universal values challenge traditional social despotism and construct non-ethnocentric images and notions of social and intellectual unity that belong to universal humanity and help legitimize universal identity. In this context, the transculturation process and soft power, which carry out transformation processes, create a sense of being the majority in people, and the universal values that permeate the masses and the universal needs brought about by the environmental conditions create a representation in societies. Moreover, the acceptance of universal values creates a global synthesis in societies and the characteristics of representation are reflected in practical life. This article examines the role of soft power in the concept of transculturation, discusses transculturation processes and soft power instruments with examples from history, and finally analyzes issues related to identity and universal identity legitimization and non-ethnocentric image.

This paper aims to investigate the structural impacts of consumer ethnocentric tendencies (CETs) and consumer affinity on attitudes toward a cross-border-acquisition (CBA) event and the spillover effects of attitudes toward a CBA event on post-CBA attitudes toward foreign brands in the industry where the CBA event occurs. Two studies were conducted to examine whether the relationships remain unchanged across different groups based on multi-group structural equation modeling (SEM) for multiple groups measurement invariance and group comparison. The analyses extend the basic SEM framework to accommodate differing parameter values across different groups. The analysis results show that (1) CETs and consumer affinity impact attitudes toward the CBA event in opposite directions, and (2) attitudes toward the CBA event positively impact post-CBA attitudes toward the acquirer’s corporate brand, the target brand, a competing brand from a different foreign country, and a competing brand from the acquirer’s home country. Theoretical and managerial implications, limitations and future research directions are also discussed.

Educating teachers to teach language, culture and history in a post-conflict country such as Bosnia and Herzegovina, which is still deeply divided and fragmented, implies enormous social and moral responsibilities. These endeavours represent continuous challenges where the processes of healing the wounds in such vulnerable situations, so deep and irreparable, are discussed and contextualised within the long-term social recovery in which the education of children and young people takes on a primarytransformative role. The present paper examines the education policies and divisions in Bosnia and Herzegovina in the past twenty years, which reflect the segregation, politicisation and fragmentation in the post-war society. It also focuses on the role of educators in teaching for peace, antidiscriminationand intercultural understanding by addressing the issues of social exclusion, injustice, prejudice, privilege and violence across the curriculum. It problematises the construction and representation of historicaland cultural knowledge, which is usually ethnocentric in orientation. Special emphasis is placed on the role of universities, i.e., university teachers and teacher educators, in promoting critical thinking and universal humanistic values among students in Bosnia and Herzegovina in general, and those studying at the English Department, University of Sarajevo, in particular. Drawing on the theories and resources of critical and intercultural pedagogy and peace education, the paper explores the possibilities of discussing stereotypes and prejudice with first-year BA students at the English Department within their Introduction to BritishStudies course, and with MA student teachers within their Interculturalism in Language Education course, which deals with peacebuilding and intercultural sensitivity in teaching English from a cultural perspective.

Organizations and professionals are usually unaware about the fundamental rationale behind workplace ethnocentrism. Due to globalization today’s workplace are becoming multi-cultural, thus to address and understand the intricacies of ethnocentrism and being sensitive towards the issue is the need of the hour. Effective management of culturally diversified workplace is significant point of concern. As it may germinate challenges before the organization, one such challenge is related with ethnocentric feeling among culturally diversified workforce towards each other. This paper will explain the concept of ethnocentrism at workplace, the psychology of ethnocentric tendency and the various problems that an ethnocentric view presents before the multicultural organization while dealing with culturally diversified employees by synthesizing various research studies done in this area, comprising of examining various approaches to ethnocentric tendency. It also answers why diversity at workforce that exemplifies a changing world and contemporary workplace which is vital for creating competitive work environment that enhance work productivity. It will also discuss the implication of ethnocentrism in multicultural organizations and how to avoid the intricacies of ethnocentric phenomenon and resultant conflicts and disruptions arising at the workplace.

Specific ethnocentric international migration processes can be observed in Hungary: a significant proportion of immigrants are of Hungarian ethnic background and come from neighboring countries. Similar processes can be observed between other kinstates and co-ethnic communities of Central and Eastern Europe, but this type of migration has not been studied intensively yet. The focus of the research is on the effects of this immigration on Hungarian society and the economy. Population projections were also carried out according to two research questions: “what would have happened if the immigrants had not arrived according to the processes that were experienced?” and “what will happen if the immigration process changes?” The research is based on the 2011 census data sets; the target group is the population born in neighboring countries that moved to Hungary after 1985. Results show that the ethnic Hungarian immigrant population has been a crucial human resource in Hungary. Without these immigrants, Hungary's demographic trends would also be less favorable. Moreover, in contrast to the situation typical of European immigrants, the socio-economic situation of the former is more favorable than of the host society. Potential decline of this immigration population could indeed be challenging.