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The article focuses on the verbalisation of the concept woman in P. Zagrebelnyi’s fictional discourse. The artist is analysed, on the one side, as a linguistic personality with his features of psyche, as a representative of a language group, and on the other side, as a creative personality that uniquely represents himself in fictional discourse, creative dimensions with his features of communicative behaviour. The analysis of the concept is performed regarding the achievements of psycholinguistics, gender linguistics, lingua-cultural studies, pragmatically-oriented communicative linguistics, on the basis of anthropocentric and discoursecentric paradigms, that made it possible to identify senses in the structure of the concept and clarify the mechanism of their occurrence. Attention is paid to the writer’s fictional discourse, which is analysed with regard to principles of discourse-analysis. Therefore, extralingual factors that gave rise to certain lexemes representing the concept are crucial for the research. As a result of the study, groups of lexemes that constitute the concept and denote animals, birds, natural phenomena, pieces of land were revealed. Nouns that constitute a layer of military vocabulary and name psychological states and contain negative connotations were identified. Features characteristic of women representatives of Ukrainian culture are compared and contrasted with the descriptions of women representatives of other cultures. The language units, evoked by the mentality and mental outlook of Ukrainians, were analysed.

The main extralinguistic markers of influence in the Chinese medical and cosmetic advertising media discourse are nonverbal, linguocultural conceptual, cultural and historical, cognitive and psychological markers. The article is devoted to a research of cognitive and psychological markers of influence. In the article the most frequency cognitive and psychological markers of influence in the Chinese medical and cosmetic media advertising become known: the built-in messages (unusual decision, motivation to activity, conversations with others and stories about others). The fact that such markers as metaphorical communication and expansion of mass media images, consciousness fragmentation are more significant for the Chinese linguistic culture is established. The research clearly demonstrates that such markers of influence as choice illusion, destruction of time feeling and activization of submodalities are less common in the Chinese medical and cosmetic media advertising. The article contributes to the development of discursive linguistics, psycholinguistics, sociolinguistics, cultural linguistics, discourse theory and influence theory, media linguistics on the example of advertising media, lexicology and Chinese language stylistics.

This work addresses the importance of extralinguistic factors in the field of translation. In particular, we focus on the importance of these factors in the of the translations of a series of expressions obtained from the films L'auberge espagnole and Qu'est-ce qu'on a fait au Bon Dieu ?, as done by the students in the grado in Traducción e Interpretación of the University of Malaga and by those of the Alliance Française of Malaga. First, we begin with a theoretical course focused on the importance of cultural knowledge for the translator. Secondly, we present the results of the survey made by the students of the two institutions mentioned above in order to be able to compare the results obtained and confirm what we defend in our work: the importance of the extralinguistic factor in translation. Finally, we finish the work with the conclusions, where we will outline the working approach I would like to follow.

El concepto periodístico está introducido en el espacio filosófico siendo el mismo uno de los atributos de su sistema: como instrumento de la cognición. Al tener en cuenta la función informativa y sugestiva del género periodístico en el artículo están aprovechados más adecuados paradigmas filosóficos (causaefecto, induccióndeducción, tesisantitesis) proyectados en el terreno lingüístico. La integración lingüofilosófica permite caracterizar el mundo periodístico en dos planos: extralingüístico, a base de modus real del objeto; intralingüístico, a base de modus conceptual del sujeto.