Catalogue Search | MBRL
Search Results Heading
Explore the vast range of titles available.
MBRLSearchResults
-
DisciplineDiscipline
-
Is Peer ReviewedIs Peer Reviewed
-
Item TypeItem Type
-
SubjectSubject
-
YearFrom:-To:
-
More FiltersMore FiltersSourceLanguage
Done
Filters
Reset
53
result(s) for
"glocalisation"
Sort by:
The local geographies of the financial crisis: from the housing bubble to economic recession and beyond
2011
The recent financial crisis, with its origins in the collapse of the sub-prime mortgage boom and house price bubble in the USA, is a shown to have been a striking example of 'glocalisation', with distinctly locally varying origins and global consequences and feedbacks. The shift from a 'locally originate and locally-hold' model of mortgage provision to a securitised 'locally originate and globally distribute' model meant that when local subprime mortgage markets collapsed in the USA, the repercussions were felt globally. At the same time, the global credit crunch and the deep recession the global financial crisis precipitated have had locally varying impacts and consequences. Not only does a geographical perspective throw important light on the nature and dynamics of the recent financial meltdown, the latter in turn should give impetus for a more general research effort into the economic geography of bubbles and crashes.
Journal Article
Standardisation versus adaptation in international marketing of Polish companies operating in foreign markets: The case of Maspex
2025
Objective: The article examines the application of standardisation, adaptation, and glocalisation strategies in international marketing, with Maspex Group serving as a case study. It analyses how Polish firms, exemplified by Maspex, navigate the challenges of foreign market expansion through these strategic approaches and evaluates their implications for organisational performance and brand perception. Research Design & Methods: We employed a case study methodology combined with a literature review. Data sources included corporate reports, promotional materials, and academic publications. We critically analysed key dimensions of international marketing, i.e., product, promotion, distribution, and pricing, and to assess strategic choices. Findings: Maspex Group effectively combines standardisation (e.g., brand messaging) with adaptation (e.g., localized promotional campaigns), implementing a glocalised approach. This strategy enhances brand recognition while meeting local consumer needs. Implications & Recommendations: Polish firms aiming for internationalisation should adopt a flexible glocalisation strategy, balancing efficiency through standardisation and responsiveness through adaptation. Investments in digital tools and cultural insights are critical for success. Contribution & Value Added: This article contributes to the field of international marketing by presenting a practical case of how a Polish company has successfully navigated the balance between standardisation and adaptation, offering actionable insights for firms in similar contexts.
Journal Article
Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs
by
Festa, Giuseppe
,
Kolte, Ashutosh
,
Rossi, Matteo
in
Capitalism
,
Colonies & territories
,
Competition
2020
Purpose
This study aims to analyze the territory as a distinctive factor through which the concept and practice of “Made in Italy” operates. Specifically, the study considers the role of local and sub-national entrepreneurial collaborations that preserve and enhance factors such as history, style and talent as the essence of Italian “quality” and as the pillar of Italian territorial capitalism.
Design/methodology/approach
The research examines this Italian phenomenon by investigating small and medium enterprises (SMEs) that successfully compete abroad (and also in the domestic market) with a “glocal” approach, adopting the entrepreneurial formula of industrial districts.
Findings
The results indicate that international expansion is becoming increasingly more complex (as is every growth/development strategy) but that “glocalism” could represent a potential driver for the success of internationalization strategies. Specifically, for SMEs operating in industrial districts, territorial capitalism could emerge as a unique competitive factor, because it is a component of local structural capital and global reputational capital, as in the case of “Made in Italy.”
Originality/value
In an increasingly globalized market environment, many companies look to foreign markets to maintain and expand competitive advantage and business performance. Once the companies embark on this endeavor, organizations are involved in governing and managing these networks of finance, production and communication and the distribution-related relationships that constitute globalization. The push to engage in international development is currently imperative for SMEs, which need to extend their business engagement beyond conventional local markets and identify and exploit their distinctive competitive advantage to be able to succeed. One possible way of achieving this is the close interaction with the local territories in which these enterprises reside.
Journal Article
Appraisement of glocalisation in the context of Nigeria’s foreign policy: A concentric approach
by
Chidozie, Felix C
,
Folorunso, Gideon I.
,
Duruji, Moses M.
in
concentric circle
,
core-periphery
,
Foreign policy
2024
This paper examines the nexus between Nigeria’s foreign policy and glocalisation. Glocalisation is an emerging concept in foreign policy discourse, with the sole intent of forging a synergy between globalisation, global governance, and local relations, hinging on domestic peculiarities. As it were, foreign policy has largely projected the interest of the ruling class and other private interests rather than the greater good regardless of the gains for the ruling elites, as posited by Jeremy Bentham. The concentric model was the theoretical framework used by the study to explain the levels of relation from the core to the periphery, a globalised foreign policy to a glocalised foreign policy. Qualitative research methods were adopted for this study, using secondary sources of data collection, and textual analysis. While little or no attention has been paid to glocalisation efforts in foreign policy discourse in Africa, it has been on the table of discussion for the western world, notwithstanding the current level of development occasioned by diplomatic relations worldwide. Progressively, within foreign policy discourses, the need to glocalise foreign policy cannot be overemphasised, as it marks the beginning of real polity as explained by Aristotle, as against simply focusing on the localisation of globalisation.
Journal Article
Academic xenophobia in South Africa - issues, challenges and solutions: Reflections on an ASSAf Roundtable
Anti-black African xenophobia is a pressing issue in South Africa, from the streets to our universities. Physical threats against honest university administrators and non-nationals have become legion. Yet foreign academics and teachers contribute directly to local education and employment which would be much poorer without them. This Commentary, which reports on a Roundtable discussion of this issue, explores the form of this prejudice, the consequences for the institutions and individuals concerned, and the implications for South African glocalisation.
Journal Article
Reviewing the cities’ role in Jeremiah 29 for missional theology and praxis in a glocal context
2025
This article reviews the cities’ role in Jeremiah 29 for missional theology and praxis within a glocal context. Glocalisation is a relatively recent term of the 21st century which prominence grew since the late 1980s through increased travel, trade, television, information, satellite technologies, and largely by the widespread use of the global lingua franca, including the English language. While local globalisation enables locally targeted brands, products, and services to enter the global arena, global localisation concurrently permits globally targeted brands, products, and services to penetrate local settings. These two principal processes render glocalisation a distinct phenomenon, whereby people, irrespective of geographical constraints, are gradually sharing a wide array of global products, services, values, practices, and tastes. Throughout this process, various academic disciplines and research fields have ascribed different meanings to the concept; nonetheless, it remains an elusive term to define. Within this context, this article examines the role of the city in Jeremiah 29 to address the main question: What insights can we glean from Jeremiah 29 that might provide impetus for a missional theology and praxis agenda regarding cities’ role in a glocal context? In addressing this question, this discussion focuses on three aspects: the conception; misconception; and reception of Jeremiah 29 by God’s people.ContributionThis article contributes by uncovering biblical precepts and guidelines that are essential for offering missional incentives and impetus regarding cities’ role. These insights enable us to both acknowledge (conceive and reflect on) and appreciate (receive and apply) the role that God has ascribed to cities. In doing so, this article not only cautions against diverse misconceptions regarding cities’ role but also encourages a reshaping of the missional theology and praxis agenda of God’s people, both within and outside the church.
Journal Article
Down, and Under Pressure: The Decline of Local and Non-Anglo Best-Selling Recording Artists in Australia 2000–2023: Submitted to the International Journal of Music Business Research 14.06.24
2024
The global consolidation and platformitisation of recorded music have attracted attention to changes in local artist representation in national sales charts and, more broadly, to the diversity of nationalities within recorded music markets. Global platform distribution has been perceived to aid local music economies and the diversity of cultural production. This article quantitatively analyses the annual Australian top 100 single and album charts 2000–2023 to determine Australian artist representation, Indigenous artist representation and diversity of nationality over the period. The data reveals, contrary to propositions of glocalisation and internationalisation, that Australian and non-Anglo artist representation has declined significantly, while North American and British artists have increased their presence in the Australian charts. It also finds that Indigenous chart representation over the period is low, stable and in line with population ratios. The data raises issues for artists, companies, policy makers and consumers in the Australian music industries.
Journal Article
Towards “glocalised” management of tuna stocks based on causation between a stock and its component belonging temporally to local Exclusive Economic Zones
by
Amandè, Monin Justin
,
Gaertner, Daniel
,
Akia, Sosthene Alban Valeryn
in
Abundance
,
abundance index
,
Biodiversity and Ecology
2023
The creation of Exclusive Economic Zones (EEZs) in 1982 gave coastal countries sovereignty over their local tuna resources, whereas the migratory nature of tuna calls for regional management. However, as regional tuna management by Regional Fisheries Management Organisations (RFMOs) does not always facilitate optimal management of local resources by coastal countries, there is a need for an approach that ensures both the achievement of regional management objectives and optimisation of local benefits, i.e., “glocalised” management. To promote “glocal” management measures for the local populations of highly migratory species, (1) the spatio-temporal VAST model was used to estimate abundance indices for the adult regional Eastern Atlantic yellowfin tuna population and its local component in Ivorian waters using catch and effort data and (2) convergent cross mapping was used to examine the causal relationship between changes in abundance at these different spatial scales over time. Convergent cross-mapping detected a causal relationship between general stock dynamics and local dynamics, in the direction from global stock abundances to local resource abundances. This implies that the success of local fishing was closely linked to the general state of the stock. Conversely, we found no evidence of a causal relationship in the direction from local resources to the regional stock. This suggests that local adult dynamics had little or no influence on overall stock dynamics. Based on these results, we propose several criteria to ensure fairer distribution of tuna resources between coastal states and distant water fleets (DWFs).
Journal Article
Local Voices, Global Circulation: Women’s Agency, Sorority and Glocalisation in K-Pop Demon Hunters
2025
This article examines how K-Pop Demon Hunters (2025) portrays women’s agency and sorority while curating Korean cultural specificity within the context of global streaming. Adopting a Gender Media Studies approach, the study conducts a scene-indexed close reading of nine key sequences, applying a coding scheme (co-presence, agency, solidarity, body framing, choreography–camera, colour) and a cultural-codes matrix that classifies elements as retained, hybridised, or globalised. Findings show a consistent pattern: when two or more women protagonists appear together, agency and sorority co-occur; this is visible in the narrative arcs and through full-body staging, ensemble composition, and a persistent we/together rhetoric. Korean local specificity is divided by purpose: English-led song hooks extend transnational reach; retained social anchors (space, ritual, foodways, and folklore) preserve locality; and hybridised cues (stylised folklore; idol/traditional blends) manage cultural density without erasure. Authorship and industry context align with this encoding, combining a women centred creative core and Korean cast with on-screen emphasis on women’s friendship, repair, and shared agency. Two tensions remain: traditional attire in spectacle numbers, and the narrow body diversity in the idol-slim body ideal, inviting comparative and interpretative scrutiny. Overall, the case demonstrates how an animated musical can emphasise women’s empowerment and cultural specificity without reducing either to mere marketing tools.
Journal Article
How microbreweries flooded Europe: mapping a new phenomenon in the beer industry
by
Materna, Kryštof
,
Bernhäuserová, Veronika
,
Hána, David
in
19th century
,
Beer
,
Beer life-cycle
2022
Europe has experienced a major boom of new breweries over the last thirty years, with thousands of new breweries being set up, even in regions where brewing has no history. So far, however, this microbrewing wave has not been systematically mapped. This paper presents a unique database of European breweries from 1990-2020. Using a series of maps and statistical analyses, it shows how breweries have gradually spread across Europe. Initially, microbreweries were being established in countries that are in a declining stage of the beer life-cycle from industrial breweries. After 2005 (and particularly in the 2010s), breweries reached other regions through neighbouring and hierarchical spatial diffusion.
Journal Article