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Norm enforcement may be important for resolving conflicts and promoting cooperation. However, little is known about how preferred responses to norm violations vary across cultures and across domains. In a preregistered study of 57 countries (using convenience samples of 22,863 students and non-students), we measured perceptions of the appropriateness of various responses to a violation of a cooperative norm and to atypical social behaviors. Our findings highlight both cultural universals and cultural variation. We find a universal negative relation between appropriateness ratings of norm violations and appropriateness ratings of responses in the form of confrontation, social ostracism and gossip. Moreover, we find the country variation in the appropriateness of sanctions to be consistent across different norm violations but not across different sanctions. Specifically, in those countries where use of physical confrontation and social ostracism is rated as less appropriate, gossip is rated as more appropriate. Little is known about people’s preferred responses to norm violations across countries. Here, in a study of 57 countries, the authors highlight cultural similarities and differences in people’s perception of the appropriateness of norm violations.

Culture is a human universal, yet it is a source of variation in human psychology, behaviour and development. Developmental researchers are now expanding the geographical scope of research to include populations beyond relatively wealthy Western communities. However, culture and context still play a secondary role in the theoretical grounding of developmental psychology research, far too often. In this paper, we highlight four false assumptions that are common in psychology, and that detract from the quality of both standard and cross-cultural research in development. These assumptions are: (i) the universality assumption, that empirical uniformity is evidence for universality, while any variation is evidence for culturally derived variation; (ii) the Western centrality assumption, that Western populations represent a normal and/or healthy standard against which development in all societies can be compared; (iii) the deficit assumption, that population-level differences in developmental timing or outcomes are necessarily due to something lacking among non-Western populations; and (iv) the equivalency assumption, that using identical research methods will necessarily produce equivalent and externally valid data, across disparate cultural contexts. For each assumption, we draw on cultural evolutionary theory to critique and replace the assumption with a theoretically grounded approach to culture in development. We support these suggestions with positive examples drawn from research in development. Finally, we conclude with a call for researchers to take reasonable steps towards more fully incorporating culture and context into studies of development, by expanding their participant pools in strategic ways. This will lead to a more inclusive and therefore more accurate description of human development. This article is part of the theme issue ‘Bridging cultural gaps: interdisciplinary studies in human cultural evolution’.

Background Given the importance of person to person transmission in the spread of infectious diseases, it is critically important to ensure that human behaviour with respect to infection prevention is appropriately represented within infectious disease models. This paper presents a large scale scoping review regarding the incorporation of infection prevention behaviour in infectious disease models. The outcomes of this review are contextualised within the psychological literature concerning health behaviour and behaviour change, resulting in a series of key recommendations for the incorporation of human behaviour in future infectious disease models. Methods The search strategy focused on terms relating to behaviour, infectious disease and mathematical modelling. The selection criteria were developed iteratively to focus on original research articles that present an infectious disease model with human-human spread, in which individuals’ self-protective health behaviour varied endogenously within the model. Data extracted included: the behaviour that is modelled; how this behaviour is modelled; any theoretical background for the modelling of behaviour, and; any behavioural data used to parameterise the models. Results Forty-two papers from an initial total of 2987 were retained for inclusion in the final review. All of these papers were published between 2002 and 2015. Many of the included papers employed a multiple, linked models to incorporate infection prevention behaviour. Both cognitive constructs (e.g., perceived risk) and, to a lesser extent, social constructs (e.g., social norms) were identified in the included papers. However, only five papers made explicit reference to psychological health behaviour change theories. Finally, just under half of the included papers incorporated behavioural data in their modelling. Conclusions By contextualising the review outcomes within the psychological literature on health behaviour and behaviour change, three key recommendations for future behavioural modelling are made. First, modellers should consult with the psychological literature on health behaviour/ behaviour change when developing new models. Second, modellers interested in exploring the relationship between behaviour and disease spread should draw on social psychological literature to increase the complexity of the social world represented within infectious disease models. Finally, greater use of context-specific behavioural data (e.g., survey data, observational data) is recommended to parameterise models.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

Background Anopheles stephensi has been identified in multiple African countries over the past decade. Unlike malaria vectors endemic to Africa, invasive An. stephensi shares characteristics with Aedes aegypti , including laying eggs in artificial containers near human dwellings, particularly in urban areas. These characteristics pose a threat to malaria control and elimination and shape needed interventions, including the role of individuals, households, and communities. Due to the urgency to develop strategies for the African context, this scoping review sought to identify social and behaviour change (SBC) considerations for responding to An. stephensi in Africa, by synthesizing information currently available, leveraging lessons from Anopheles and Aedes control, to inform evidence-based guidance. Methods The review included core interventions promoted for malaria (insecticide-treated nets, indoor residual spraying, and care-seeking for fever) and larval source management (LSM) interventions. A systematic search of four online databases (PubMed; EMBASE; Global Health; and Global index medicus) used intervention-specific terms defined a priori. Peer-reviewed articles published from 2000 to 2021, with a description of individual, household, or community behaviour and/or participation in one or more core or LSM interventions were included. For LSM interventions, included articles related to control of malaria and Aedes -borne infections. Results Of 3,306 articles screened, 42 met inclusion criteria. Twenty-seven were malaria control studies with two on An. stephensi . Fourteen publications targeted Ae. aegypti and one did not specify vectors. In low transmission contexts, malaria-related prevention behaviours tend to be practiced at lower rates, underscoring the need to address the factors driving these behaviours and effectively tailor SBC to the needs of higher risk groups. It is also critical to create early and meaningful partnerships with affected communities. Finally, highly specific guidance for governments, communities, and households is paramount, particularly for LSM interventions, as missing any specific step in the necessary behaviours for these interventions will reduce their potential effectiveness. Discussion The dearth of An. stephensi -specific articles underscores the need for further research and documentation as countries respond to the threat. This review highlights the importance of tailoring SBC to groups experiencing higher risk, like those moving between higher and lower transmission areas or working in construction sites. Learnings from Aedes control provides valuable insights into LSM for An. stephensi and opportunities for integrated approaches to SBC, including multi-sectoral collaboration, partnership with community leaders and civil society.

With the recognition that most global environmental problems are a result of human actions, there is an increasing interest in approaches which have the potential to influence human behaviour. Images have a powerful role in shaping persuasive messages, yet research on the impacts of visual representations of nature is a neglected area in biodiversity conservation. We systematically screened existing studies on the use of animal imagery in conservation, identifying 37 articles. Although there is clear evidence that images of animals can have positive effects on people’s attitudes to animals, overall there is currently a dearth of accessible and comparable published data demonstrating the efficacy of animal imagery. Most existing studies are place and context-specific, limiting the generalisable conclusions that can be drawn. Transdisciplinary research is needed to develop a robust understanding of the contextual and cultural factors that affect how animal images can be used effectively for conservation purposes.

Advances in animal motion tracking and pose recognition have been a game changer in the study of animal behavior. Recently, an increasing number of works go ‘deeper’ than tracking, and address automated recognition of animals’ internal states such as emotions and pain with the aim of improving animal welfare, making this a timely moment for a systematization of the field. This paper provides a comprehensive survey of computer vision-based research on recognition of pain and emotional states in animals, addressing both facial and bodily behavior analysis. We summarize the efforts that have been presented so far within this topic—classifying them across different dimensions, highlight challenges and research gaps, and provide best practice recommendations for advancing the field, and some future directions for research.

Disciplines such as business and economics often rely on the assumption of rationality when explaining complex human behaviours. However, growing evidence suggests that behaviour may concurrently be influenced by infectious microorganisms. The protozoan Toxoplasma gondii infects an estimated 2 billion people worldwide and has been linked to behavioural alterations in humans and other vertebrates. Here we integrate primary data from college students and business professionals with national-level information on cultural attitudes towards business to test the hypothesis that T. gondii infection influences individual- as well as societal-scale entrepreneurship activities. Using a saliva-based assay, we found that students (n = 1495) who tested IgG positive for T. gondii exposure were 1.4× more likely to major in business and 1.7× more likely to have an emphasis in ‘management and entrepreneurship' over other business-related emphases. Among professionals attending entrepreneurship events, T. gondii-positive individuals were 1.8× more likely to have started their own business compared with other attendees (n = 197). Finally, after synthesizing and combining country-level databases on T. gondii infection from the past 25 years with the Global Entrepreneurship Monitor of entrepreneurial activity, we found that infection prevalence was a consistent, positive predictor of entrepreneurial activity and intentions at the national scale, regardless of whether previously identified economic covariates were included. Nations with higher infection also had a lower fraction of respondents citing ‘fear of failure' in inhibiting new business ventures. While correlational, these results highlight the linkage between parasitic infection and complex human behaviours, including those relevant to business, entrepreneurship and economic productivity.

Graphology-based handwriting analysis to identify human behavior, irrespective of applications, is interesting. Unlike existing methods that use characters, words and sentences for behavioural analysis with human intervention, we propose an automatic method by analysing a few handwritten English lowercase characters from a to z to identify person behaviours. The proposed method extracts structural features, such as loops, slants, cursive, straight lines, stroke thickness, contour shapes, aspect ratio and other geometrical properties, from different zones of isolated character images to derive the hypothesis based on a dictionary of Graphological rules. The derived hypothesis has the ability to categorise the personal, positive, and negative social aspects of an individual. To evaluate the proposed method, an automatic system is developed which accepts characters from a to z written by different individuals across different genders and age groups. This automatic privacy projected system is available on the website (http://subha.pythonanywhere.com). For quantitative evaluation of the proposed method, several people are requested to use the system to check their characteristics with the system automatic response based on his/her handwriting by choosing to agree or disagree options. The automatic system receives 5300 responses from the users, for which, the proposed method achieves 86.70% accuracy.

Power and choice represent two fundamental forces that govern human behavior. Scholars have largely treated power as an interpersonal construct involving control over other individuals, whereas choice has largely been treated as an intrapersonal construct that concerns the ability to select a preferred course of action. Although these constructs have historically been studied separately, we propose that they share a common foundation—that both are rooted in an individual's sense of personal control. Because of this common underlying basis, we hypothesized that power and choice are substitutable; that is, we predicted that the absence of one would increase the desire for the other, which, when acquired, would serve to satisfy the broader need for control. We also predicted that choice and power would exhibit a threshold effect, such that once one source of control had been provided (e.g., power), the addition of the other (e.g., choice) would yield diminishing returns. Six experiments provide evidence supporting these predictions.