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Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.

The article presents selected post-industrial heritage sites in Poland and the USA. Comparative studies conducted by the authors concern economic, financial and socio-cultural aspects. The research methods used include a diagnostic survey and analysis of financial documents of selected post-industrial facilities in Poland and the USA. The authors carried out financial analyses of the functioning of selected post-industrial cultural heritage facilities. The aims of the diagnostic survey were to examine public opinion regarding the financing of post-industrial facilities and the interest of young people in post-industrial monuments. Furthermore, the researchers aimed to identify potential customers and determine the most effective methods of promoting post-industrial cultural objects and post-industrial tourism. These research results can be used by authorities managing post-industrial cultural monuments as a guideline for designing marketing activities and segmenting the market for post-industrial tourism services. This will allow marketing information to reach defined target groups more effectively. Surveys showed that respondents from both countries agreed about the need to protect post-industrial heritage. Significant differences in opinions concerned interest in post-industrial tourist offerings. In Poland, 88% of respondents believed that post-industrial facilities can arouse the interest of tourists, whereas only 28% of respondents believed so in the USA. This article considers the development of post-industrial tourism and the revitalization of post-industrial facilities from the new perspective of potential users.

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t-test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

Industrial Tourism has been consolidated in Portugal. There are already some successful examples, such as Vila Nova de Famalicão (VNF). This region was involved in the creation of an industrial tourism network within the brand of “Famalicão Cidade Têxtil”, to promote industry and industrial heritage. In this piece of research, we seek to assess the perceptions of the local entities involved in this network project in VNF. Methodologically, after carrying out a questionnaire survey, it is possible to identify that, in most of the partners, the dissemination of information about the company and the product was the main reason for their integration, also highlighting the increase in local tourism and the desire to open doors to the public. It is concluded that the project was a bid by the municipality to allow for valorisation of industries, whether they are in operation or not, attracting more and more visitors.

Industrial tourism asserts itself as a tourist product of high economic, cultural and recreational value, through which the visitor can experience the dynamics of companies in activity and/or relive activities from other times, visiting archaeological and museum spaces. The main objective of this work is to investigate the feasibility of implementing an industrial tourism network in Vila Nova de Gaia (Portugal). It was decided to focus on an aggregation of active companies, with the aim of re‑dimensioning the tourist offer and giving the municipality notoriety in industrial terms. The case study method was used, which was associated with a set of data collection tools, namely the survey through interviews with municipal entities and stakeholders, in this case industries interested in joining the network. It was possible to assess the degree of maturity of the project and how the intended industrial tourism network in the region could be implemented.

The valorization of cultural heritage for regional development (“Conservation 3.0”) has been a widely used concept in the last decade. Heritage institutions and the European Union have advocated and fostered the view of cultural heritage as a place-based development potential. Therefore, this article investigates the impacts of such approaches in the context of sustainable development. It does so with a specific focus on more peripheral, (old) industrial regions in Central Europe, where industrial heritage and industrial tourism play an important role. Based on this background, this article highlights the difficulties of establishing a tourism product based on industry-related features. The product mainly serves a niche market, thereby not helping to overcome structural disadvantages of peripheral regions. The economic impacts of industrial heritage tourism on the transition towards a more sustainable regional development are rather low. Nevertheless, the case study highlights the social benefits that industry-related tourism yields in regions in transformation, forming an important pre-condition for any future development. However, ecological aspects are not widely addressed in heritage tourism in this region. Policy-wise, stakeholders in peripheral regions should be more aware of the different limits and opportunities cultural heritage utilizations can bring in terms of achieving a more sustainable regional development.

The objective of the research carried out was to analyze the influence exerted by two industrial tourism destinations on civil society in each of their territories. These destinations are called Samacá Factories (Colombia) and the Sewell Camp (Chile) and are located in South America. As industrial tourism destinations evolve, the greater the involvement of civil society organizations in this type of tourism, which stimulates its strengthening due to cooperation and the formation of alliances between various social actors. El objetivo de la investigación realizada consistió en analizar la influencia que ejercen dos destinos de turismo industrial sobre la sociedad civil de cada uno de sus entornos. Estos destinos se denominan Fábricas de Samacá (Colombia) y Campamento Sewell (Chile) y se encuentran localizados en Suramérica. A medida que estos destinos evolucionan en el tiempo, mayor es el involucramiento de las organizaciones de la sociedad civil en este tipo de turismo, lo cual estimula su fortalecimiento gracias a la cooperación y a la conformación de alianzas entre diversos actores sociales.

Łódź as a post-industrial city has great potential for post-industrial tourism. An attempt to utilise this has been the creation of the Łódź Industrial Architecture Trail, bringing together buildings related to its industrial past. According to the author, to make the trail a tourist attraction, the first people who should be aware of its value are the city’s inhabitants. The survey confirmed the very important role of social participation in creating the image of a city, and providing the basis for further work on its improvement and promotion. The article does not cover social participation as part of the process of development, but can serve as a contribution to a discussion of the role of a city’s inhabitants in shaping its tourism attractions. At the same time, the article confirms that social participation is an extremely important element of tourism research and forms an introduction to its effective use in practice.

The Covid-19 pandemic has had a global impact not only in terms of the loss of human lives but also by imposing a different rhythm on the lives and work of individuals, leading to numerous social and economic transformations. Also, it has revolutionized tourists’ choices. The latter have always been influenced by the perception of travel risks and the need for health protection. As a result, the impact of the pandemic on the tourism sector has led to a halt in tourist flows, mainly due to restrictions imposed by governments to limit the spread of the virus. The increase in tourist flows and the desire to travel after two years of decline have not failed to materialize in 2022. At the same time, the pandemic has also accelerated the transition to more sustainable models, such as industrial tourism, defined as a set of activities aimed at exploring and understanding the places, traditions, and culture of regions. The aim of this work is to analyze, from a social and economic perspective, the evolution of tourism demand in Apulia caused by the Coronavirus-19 pandemic, and to identify the new needs of tourists through the development of training systems and human resources capable of enhancing the opportunities that the area offers. To this end, we empirically measure the attractiveness and sustainability of new industrial tourism in Apulia and we implement indicators according to the European Tourism Indicator System and the methodology proposed by Baldazzi, et al. (2016). We find that after Covid, the evolution and success of the tourism sector are connected to a series of drivers based on sustainability, local identity and the attractiveness of the area. More specifically, tourists in Apulia are attracted to specific types of tourism such as experiential, cultural, industrial, and slow tourism. These tourism forms are characterized not only by sustainability, but also by the transformation of isolated and forgotten places into attractive and profitable tourist destinations through innovative entrepreneurial ideas. In addition, the integration of digital competence, with the application of collaborative methodologies in educational training paths, represents valuable tools to prepare tourism professionals to successfully tackle the challenges of a rapidly transforming sector.

Łódź as a post-industrial city has great potential for post-industrial tourism. An attempt to utilise this has been the creation of the Łódź Industrial Architecture Trail, bringing together buildings related to its industrial past. According to the author, to make the trail a tourist attraction, the first people who should be aware of its value are the city’s inhabitants. The survey confirmed the very important role of social participation in creating the image of a city, and providing the basis for further work on its improvement and promotion. The article does not cover social participation as part of the process of development, but can serve as a contribution to a discussion of the role of a city’s inhabitants in shaping its tourism attractions. At the same time, the article confirms that social participation is an extremely important element of tourism research and forms an introduction to its effective use in practice.