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Leveraging constraints for innovation : new product development essentials from the PDMA
\"Sales- In a single comprehensive volume, covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion - Provides a set of frameworks, techniques, and tools that can be immediately implemented - Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as the development of new business models - Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings Product development professionals including engineers, project managers and business managers in a broad range of industries from heavy manufacturing to the service sector. Plus members of the PDMA and those training for the PDMA Professional Certification Examination using the body of knowledge\"-- Provided by publisher.
Book
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
Although the returns of customer participation on new product development (NPD) performance can vary substantially, the current literature lacks a systematic conceptual and empirical integration showing when customer participation is valuable in enhancing NPD performance. Building on knowledge management theory, the authors present a conceptual framework that synthesizes a variety of contingency factors. A meta-analysis empirically examines the moderating effects of contextual factors between customer participation and NPD performance. The analysis reveals that involving customers in the ideation and launch stages of NPD improves new product financial performance directly as well as indirectly through acceleration of time to market, whereas customer participation in the development phase slows down time to market, deteriorating new product financial performance. Furthermore, the benefits of customer participation on NPD performance are greater in technologically turbulent NPD projects, in emerging countries, in low-tech industries, for business customers, and for small firms. The authors discuss several theoretical and managerial implications about when to engage customers in the innovation process.
Journal Article
A conceptual model for finding key factors for new product development evaluation
This paper develops a conceptual model for finding key factors for new product development (NPD) evaluation. It builds on the work of the most cited and published authors on innovation management, but transfers attention from advertising aspects and efficiency, to factors identified within the NPD process such as new product project definition, a firm’s resources, organisation-product fit, and commercial entity, that would lead to success with “Information acquired” being identified as the underlying key factor. This paper presents a summary of the results of correlation coefficients calculated between the factors identified and outcome measures, derived from the leading authors’ work. Further, analytic hierarchy process (AHP) was used to evaluate the results of the correlation coefficients of sub-factors, which were modified by considering the ranking of each author.
Journal Article
Customer involvement in co-development: problem-solving and decision-making in new product development
Purpose
Customers can participate in new product development (NPD) in many ways. Drawing on the knowledge-based view (KBV) and innovation literature, this study aims to contrast two main product development activity types, i.e. problem-solving and decision-making. It proposes customers play distinct roles if they get involved in these activities, which influence NPD outcomes differently. It also explores customer need specificity as a boundary condition for the above-mentioned relationships.
Design/methodology/approach
The authors collected survey data from 308 managers in the innovation domain.
Findings
Customer involvement in problem-solving and decision-making distinctively influences new product innovativeness and development speed. Customer need specificity interacts with the two co-development types differently to impact these NPD outcomes further.
Research limitations/implications
This research extends the KBV and addresses the inconsistent findings in the literature regarding customer involvement as co-developers in innovation. It also provides novel insights into how knowledge characteristics like customer need specificity can direct co-developing activities to generate distinct NPD results.
Practical implications
This paper offers practical implications for firms on how to involve customers in developing innovative new products while managing development speed.
Originality/value
Prior research has yet to distinguish customer responsibilities related to co-development activities. This research fills this gap and offers novel insights that problem-solving and decision-making have opposite impacts on different NPD outcomes. This research demonstrates that finer knowledge about customer involvement responsibilities is needed for critical NPD outcomes.
Journal Article
Recent trends in agile new product development: a systematic review and agenda for future research
PurposeThe market's intense competition, the unpredictability of customer demands and technological advancements are compelling organizations to adopt new approaches, such as agile new product development (ANPD), which enables the introduction of new products to the market in a short span. The existing ANPD literature review articles are lacking in portraying recent developments, potential fields of adoption and the significance of ANPD in organizational development. The primary goal of this article is to investigate emerging aspects, current trends and conduct a meta-analysis using a systematic review of 177 ANPD articles published in peer-reviewed journals between 1998 and 2020.Design/methodology/approachThe articles were categorized based on their year of publication, publishers, journals, authors, countries, universities, most cited articles, etc. The authors attempted to identify top journals, authors, most cited articles, enablers, barriers, performance metrics, etc. in the ANPD domain through the presented study.FindingsThe major themes of research articles, gaps and future trends are identified to assist academicians and ANPD practitioners. This study will benefit ANPD professionals by providing them with information on available literature and current ANPD trends.Originality/valueThrough meta-analysis, this study is one of the unique attempt to categorize ANPD articles to identify research gaps and highlight future research trends. A distinguishing feature of the presented study is the identification of active journals, publishers and authors, as well as enablers, barriers and performance metrics.
Journal Article
Constraints in acquiring and utilizing directors' experience: An empirical study of new-market entry in the pharmaceutical industry
In this study we provide evidence that firms considering entering new markets are more likely to appoint directors with experience in those markets; and subsequently, we show that directors' market experience increases the likelihood of new-market entry. Moreover, we explore the presence of constraints in both, acquiring experienced directors and utilizing their experience. Specifically, we find that experienced directors are less likely to join firms with financial restatements in the recent past as well as firms with a lower status than the firms where they currently serve. In addition, we find that interlocking directors' experience is less likely to lead to new-market entry for firms that lack new-product development experience and that exhibit a high level of market overlap with interlocked firms.
Journal Article
How do social media-facilitated crowdsourcing and knowledge integration affect new product development? SME agile initiatives
Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results in the development of new products. This study utilizes a quantitative-deductive approach. There were a total of 217 valid responses from owners and managers of SMEs who completed the questionnaire. The data was then analyzed using PLS. The evaluation of a quantitative model has revealed that the capability of social media-facilitated crowdsourcing has an impact on the knowledge integration capabilities of small and medium-scale enterprises (SMEs) and their initiatives for new product development. The authors also discuss additional empirical findings in the discussion section. The study has a few limitations that should be taken into account in future research. The study contributes to enriching the literature by providing empirical results that are rooted in knowledge-based views and practical lenses.
Journal Article
A framework for successful new product development
Purpose: The purpose of this paper is to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process. Design/methodology/approach: To achieve this objective, a literature review was undertaken to investigate decades of studies on NPD success and how it can be achieved. These studies were scanned for common factors for firms that enjoyed success of new products on the market. Findings: The paper summarizes NPD success factors, suggests metrics that should be used to measure these factors, and proposes tools and techniques to make use of these metrics. This was done for each stage of the NPD process, and brought together in a framework that the authors propose should be followed for complex NPD projects. Research limitations/implications: Several different research directions could provide additional useful information both to firms finding critical success factors (CSF) and measuring product development success as well as to academics performing research in this area. The main research opportunity exists in implementing or testing the proposed framework. Practical implications: The framework can be followed by managers of complex NPD projects to ensure success. Originality/value: While many studies have been conducted on critical success factors for NPD, these studies tend to be fragmented and focus on one or a few phases of the NPD process. To the authors' knowledge, this is the first time a framework that synthesizes these studies into a single framework.
Journal Article
New Product Opportunity Identification: A Perspective from Inside the Intuitive Phenomenon
Innovating comprises generating offers that make the preexisting ones obsolete. It implies in the creation or recognition of new forms of differentiation, the Opportunities Identification (OI). These may be due, among others, to new solutions or new problems to be solved, the latter a less explored path in the Product Development Process. There are studies aimed at systematizing OI, but present a discreet behavior in front of intuitive approaches. These rely on individual talent, a non-unanimous resource. As innovation is time-sensitive, there is room for artificial stimuli to intuition, which relies on the need for a close understanding of the phenomenon. This paper presents the descriptive research outcomes from a broader prescriptive study, which adopted the Design Research Methodology structure. Because OI is primarily a cognitive process and difficult to observe by a third party, one of the researchers submitted himself to the experience and recording of the phenomenon. The experience constitutes a unique case of OI accompanied during 2590 days. During this time, the study recorded 137 potential opportunities (units of analysis) by serendipity. Through the interpretation of the experienced phenomenon, the results comprise three perspectives: i/to the interaction of influence factors pointed out in the literature; ii/to the opportunities emergence; and, iii/to the opportunities identification. It is evident the challenge of considering opportunities as problems by its tendency of incubation. The work presents new research questions, hypotheses, and explanations valid to the case that potentially stimulate new exploratory or confirmatory researches or both.
Journal Article