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Objective: The objective of the article is to test the direct and indirect impact of environmental and individual determinants on entrepreneurial intention with perceived entrepreneurial behavioural control as a mediating variable. Research Design Methods: A cross-sectional quantitative research was conducted using structural equation modelling analysis with a sample consisting of 635 students in 11 universities in Vietnam. Findings: The results reveal that perceived environmental factors are significantly related to students’ perceived entrepreneurial behavioural control so that entrepreneurial behavioural control becomes a mediator through which those environmental factors influence entrepreneurial intention. Access to finance is insufficient to influence entrepreneurial intention unless combined with entrepreneurial behavioural control. Implications Recommendations: The research findings have implications for policymakers in fostering graduates’ entrepreneurship in emerging countries. Contribution Value Added: The survey provides evidence supporting the theoretical arguments that exogenous factors affect perceived entrepreneurial behavioural control and impact entrepreneurial intention through the individual’s perceptions of behavioural control.

Objective: The objective of the article is to investigate the relationship between environmental support and entrepreneurial intention, as well as the mediating and moderating effects involved.Research Design Methods: A web-based survey was conducted among a sample of 612 students from insti-tutions of higher education in Spain and Poland. Structural equation modelling (SEM) was used to evaluate the conceptual framework and hypotheses.Findings: The findings revealed a positive impact of environmental support (ENSUP) on attitude, behavioural control, and intentions. Furthermore, the research reveals that attitude and behavioural control act as medi-ating factors in the relationship between ENSUP and intentions. The research showed that environmental support significantly predicted attitudes and intentions among Spanish students but not Poles. Moreover, the influence of support on perceived behavioural control was greater for individuals from non-entrepreneurial backgrounds compared to those with entrepreneurial backgrounds. Lastly, the influence of a person’s attitude towards entrepreneurship on their level of entrepreneurial intentions was stronger in families with entrepre-neurship backgrounds compared to families without such a history.Implications Recommendations: The practical implications of this research extend to universities and poli-cymakers, providing recommendations for supporting young entrepreneurs and their networks.Contribution Value Added: This article contributes to the existing entrepreneurship literature by enhancing the understanding of the connection between environmental support and intentions, the mediating role of attitude and behavioural control, and the moderating effect of family background.

Objective: The objective of this article is to investigate students as a young generation and their intention to start their own business by analysing the internal and external factors of entrepreneurial intentions in Indonesia. Research Design Methods: The research sample included 652 undergraduate students spread across universities on the five largest islands in Indonesia collected using an online survey form sent using email and group chat. The collected data was analysed by using partial least square-structural equation modelling (PLS-SEM) to investigate the proposed hypotheses in the model. Findings: The results indicated that from the structural model, we confirmed that entrepreneurial self-efficacy shows non-significant results on entrepreneurial intention. However, the most considerable effect of the supporting condition demonstrated better results on entrepreneurial self-efficacy rather than on behavioural control. Implications Recommendations: The non-significance effect of entrepreneurial selfefficacy on entrepreneurial intention indicated that having sufficient knowledge regarding entrepreneurship is not enough without the confidence to apply it. Contribution Value Added: From the empirical evidence, this research has two implications for educators: it is crucial to improve student creativity and to increase the role of external stakeholders to develop entrepreneurial spirit among the students.

Through a quantitative lens, this study examines the effect of interactivity and personalization in digital communication on young individuals’ political participation intentions within a non-Western context, specifically among Moroccan youth. Furthermore, it evaluates the mediating roles of attitude and perceived behavioral control. Adopting a positivist epistemological stance, the study utilized an online survey disseminated via social media. Data were collected during a post-election period in Morocco, a time marked by significant political engagement on social media. Subsequently, a purposive sample of 423 respondents was analyzed using Partial Least Squares regression. The findings reveal a positive and significant effect of both interactivity (p < 0.01; β = 0.363) and personalization (p < 0.01; β = 0.333) on young Moroccans’ political attitudes. However, interactivity exhibited the largest effect. While personalization had a positive effect, only professionally-oriented communications resonated, challenging broader notions of personalization’s universal positive effect on political attitudes. Additionally, perceived behavioral control was positively affected mainly by personalization (p < 0.01; β = 0.200), yet its variance was minimally explained (R² = 0.092) by digital communication features alone, suggesting that other political determinants are at play. Furthermore, both political attitude and perceived behavioral control significantly predicted political participation intentions, with perceived behavioral control demonstrating a stronger effect. Finally, mediation analysis confirmed that personalized interactive communication indirectly stimulates political participation intention through both attitude and perceived behavioral control (p < 0.05). These results extend existing models, highlighting the critical role of interactivity and personalization in shaping youth political participation intention in the Moroccan context.

Despite their ethical intentions, ethically minded consumers rarely purchase ethical products (Auger and Devinney: 2007, Journal of Business Ethics 76, 361-383). This intentions-behaviour gap is important to researchers and industry, yet poorly understood (Belk et al.: 2005, Consumption, Markets and Culture 8(3), 275-289). In order to push the understanding of ethical consumption forward, we draw on what is known about the intention— behaviour gap from the social psychology and consumer behaviour literatures and apply these insights to ethical consumerism. We bring together three separate insights — implementation intentions (Gollwitzer: 1999, American Psychologist 54(7), 493-503), actual behavioural control (ABC) (Ajzen and Madden: 1986, Journal of Experimental Social Psychology 22, 453-474; Sheeran et al.: 2003, Journal of Social Psychology, 42, 393-410) and situational context (SC) (Belk: 1975, Journal of Consumer Research 2, 157— 164) — to construct an integrated, holistic conceptual model of the intention— behaviour gap of ethically minded consumers. This holistic conceptual model addresses significant limitations within the ethical consumerism literature, and moves the understanding of ethical consumer behaviour forward. Further, the operationalisation of this model offers insight and strategic direction for marketing managers attempting to bridge the intention-behaviour gap of the ethically minded consumer.

ChatGPT is the most cutting-edge AI language model with the potential to transform education. Building on the Theory of Planned Behaviour (TPB), this study aims to investigate how attitude, subjective norms, perceived behavioural control influence the intention to use ChatGPT for academic purposes, aiming to expand upon the existing literature. Furthermore, drawing upon the Cognitive Moral Development Theory, it explores the moderating effect of ethical judgments on the relationship between TPB constructs and the intention to use ChatGPT for academic purposes. A cross-sectional survey was utilised to gather 311 responses from university students studying in Malaysia. We discovered that the intention to use ChatGPT was positively influenced by TPB constructs while negatively affected by ethical judgments that discourage the use of ChatGPT for academic purposes. Furthermore, these ethical judgments did not attenuate the association between attitude and intention. Individuals with higher scores on ethical judgments disfavouring ChatGPT exhibit a weaker link between perceived behavioural control and their intention to use this technology. Ethical criticisms of ChatGPT usage strengthens the link between subjective norms and intention. These findings provide practical implications for incorporating generative AI tools in education, underscoring the ethical utilisation of these technologies, aiming to leverage their advantages while minimising their potential drawbacks. The lack of established causal links between variables in the study suggests the use of experimental designs in future research. Moreover, investigating ethics as a complex concept and fusing ideas from psychology and education may provide a deeper understanding of ChatGPT adoption.

Most previous research on the antecedents of healthy food choice has not investigated the links between these antecedents and has focused on specific food choice rather than on an overall diet. In the present study, we tested the plausibility of an integrated theoretical model aiming to explain the role of different psychosocial factors in increasing the intention to adhere to the Mediterranean Diet (MeDiet). An online survey measured participants' attitude and perceived behavioural control (i.e. rational antecedents), subjective norm (i.e. social antecedent), positive and negative anticipated emotions (i.e. emotional antecedents), food choice health and mood motives (i.e. motivational antecedents), past adherence to the MeDiet (i.e. behavioural antecedent), and intention to adhere to the MeDiet. Italy. 1940 adults: 1086 females; 854 males; mean age = 35·65; sd = 14·75; age range = 18-84. Structural Equation Modelling (sem) analyses confirmed the plausibility of the proposed model. Perceived behavioural control was the strongest rational antecedent of intention, followed by the emotional (i.e. anticipated emotions) and the social (i.e. subjective norm) antecedents. Mediation analysis showed that motivational antecedents had only an indirect impact on intention via emotional antecedents. Finally, multigroup sem analysis highlighted that past adherence to the MeDiet moderated the hypothesised paths among all the study variables. The above findings advance our comprehension of which antecedents public communication might leverage to promote an increase in the adherence to the MeDiet.

This study examines the willingness to consume a cultured meat burger in Germany. Based on the theory of planned behaviour (TPB), we assessed attitudes, perceived behavioural control, and subjective norms via an online questionnaire. Attitudes were operationalized in this research as general attitudes towards cultured meat and specific attitudes towards a cultured meat burger. Furthermore, the TPB was extended with nutritional-psychological variables including food (technology) neophobia, food disgust, sensation seeking, and green consumption values. In total, 58.4% of the participants reported being willing to consume a cultured meat burger. Using a path model, the extended TPB accounted for 77.8% of the variance in willingness to consume a cultured meat burger. All components of the TPB were significant predictors except general attitudes. The influence of general attitudes was completely mediated by specific attitudes. All nutritional-psychological variables influenced general attitudes. Food technology neophobia was the strongest negative, and green consumption values were the strongest positive predictor of general attitudes. Marketing strategies should therefore target the attitudes of consumers by encouraging the natural perception of cultured meat, using a less technological product name, enabling transparency about the production, and creating a dialogue about both the fears and the environmental benefits of the new technology.

The World Health Organization recognizes that vaccine hesitancy is a top threat to the public health. To address vaccine hesitancy, much research guided by behavioral theories attempted to examine factors that contribute to vaccination intentions. The current study synthesizes the summary effects of attitude, norms and perceived behavioral control on vaccination intentions. We searched five databases with relevant keyword combinations without time constraints. A sample of 5149 participants was included for final analysis. Attitude, norms and perceived behavioral control were significant predictors of vaccination intentions with attitude being the strongest. Type of recipient significantly moderated the PBC-intention relationship, while norm-intention correlations were significantly moderated by type of norm measures. Formative belief elicitation research had no moderating influences. Our findings demonstrate clear support for the utility of theory of planned behavior in explaining vaccine hesitancy. Research is needed on how interventions can change these constructs to motivate vaccination.

The paper aims at expanding the TPB model to examine the relationship among attitude, subjective norms, perceived behavioural control, motivation, and behavioural intention as well as the extent to which satisfaction mediates the relationship in the link between TPB predictive constructs along with motivation and behavioural intention. A questionnaire survey technique was administered on domestic tourists and subsequently, structural equation modeling using SmartPLS 3.0 was subjected to test the synthesized relationship among variables. The study findings support that attitude, subjective norms, and motivation significantly influence customer satisfaction and behavioural intention whereas perceived behavioural control does not. In addition, the study indicates that customer satisfaction mediates in the link between attitude, subjective norms, and motivation, and behavioural intention. However, despite the availability of international tourists, the study selected only domestic tourists that are liable for future research. Moreover, the findings of the study will enhance the understanding of hospitali ty researchers and managers what will significantly influence customer satisfaction and behavioural intention.