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E-learning has gained recognition and fame in delivering and distributing educational resources, and the same has become possible with the occurrence of Internet and Web technologies. The research seeks to determine the factors that influence students' acceptance of E-learning and to find out the way these factors determine the students' intention to employ E-learning. A theoretical framework was developed based on the technology acceptance model (TAM). To obtain information from the 270 university students who utilized the E-learning system, a questionnaire was formulated. The results revealed that “social influence, perceived enjoyment, self-efficacy, perceived usefulness, and perceived ease of use” are the strongest and most important predictors in the intention of and students towards E-learning systems. The outcomes offer practical implications for practitioners, lawmakers, and developers in effective E-learning systems implementation to improve ongoing interests and activities of university students in a virtual E-learning atmosphere, valuable recommendations for E-learning practices are given by the research findings, and these may turn out to be as guidelines for the efficient design of E-learning systems.

Personal health records (PHR) systems are designed to ensure that individuals have access and control over their health information and to support them in being active participants rather than passive ones in their healthcare process. Yet, PHR systems have not yet been widely adopted or used by consumers despite their benefits. For these advantages to be realized, adoption of the system is necessary. In this study, we examined how self-determination of health management influences individuals’ intention to implement a PHR system, i.e., their ability to actively manage their health. Using an extended technology acceptance model (TAM), the researchers developed and empirically tested a model explaining public adoption of PHRs. In total, 389 Saudi Arabian respondents were surveyed in a quantitative cross-sectional design. The hypotheses were analysed using structural equation modelling–partial least squares (SEM-PLS4). Results indicate that PHR system usage was influenced by three major factors: perceived ease of use (PEOU), perceived usefulness (PU), and security towards intention to use. PHR PEOU and PHR intention to use were also found to be moderated by privacy, whereas usability positively moderated PHR PEOU and PHR intention to use and negatively moderated PHR PU and PHR intention to use. For the first time, this study examined the use of personal health records in Saudi Arabia, including the extension of the TAM model as well as development of a context-driven model that examines the relationship between privacy, security, usability, and the use of PHRs. Furthermore, this study fills a gap in the literature regarding the moderating effects of privacy influence on PEOU and intention to use. Further, the moderating effects of usability on the relationship between PEOU, PU, and intention to use. Study findings are expected to assist government agencies, health policymakers, and health organizations around the world, including Saudi Arabia, in understanding the adoption of personal health records.

This study explored the effect of perceived usefulness, perceived ease of use, social influence, facilitating condition, lifestyle compatibility, and perceived trust on both the intention to use an e-wallet and the adoption of an e-wallet among adults by using the unified theory of acceptance and use of technology (UTAUT). This quantitative study adopted a cross-sectional research design to gather data from 501 respondents using a Google Form. The collected data were analyzed using partial least square structural equation modelling (PLS-SEM). As a result, perceived usefulness, perceived ease of use, social influence, lifestyle compatibility, and perceived trust displayed a significant positive effect on both intentions to use an e-wallet and adoption of an e-wallet. This study evidenced the mediating effect of the intention to use an e-wallet on the correlations between the predictors and adoption of an e-wallet. Both the age and gender of the respondents moderated the effect of lifestyle compatibility on intention to use an e-wallet. The study outcomes serve to inform managers and policy makers to devise effective strategies that capture consumers’ intention to use and experience of using an e-wallet in the midst of a turbulent market. Ultimately, such carefully sculpted policies may promote the digital platform and web-based application, apart from encouraging higher rates of e-wallet adoption in developing countries.

As technology continues to advance, the integration of generative artificial intelligence tools in various sectors, including education, has gained momentum. ChatGPT, an extensively recognized language model created by OpenAI, has gained significant importance, particularly in education. This study investigates the awareness, acceptance, and adoption of ChatGPT, a state-of-the-art language model developed by OpenAI, in higher education institutions across China. This study applies the partial least squares structural equation modeling (PLS-SEM) method for examining data collected from 320 Chinese university students. The study’s conceptual framework integrates key determinants from the Technology Acceptance Model (TAM) and extends it by incorporating perceived intelligence as a critical factor in the adoption process. The study findings reveal that ChatGPT awareness significantly influences the intention to adopt ChatGPT. Perceived ease of use, usefulness, and intelligence significantly mediate the association between ChatGPT awareness and adoption intention of ChatGPT. Additionally, perceived trust significantly moderates the relationship between ChatGPT awareness and perceived ease of use, usefulness, and intelligence. Moving forward, in order to maintain students’ critical thinking skills and inventiveness in their assessment writing, assessments must promote the safe use of ChatGPT. Therefore, educators will be crucial in ensuring that artificial intelligence tools are used in assessments ethically and suitably by providing clear guidelines and instructions.

Introduction/Main Objectives: Customer trust is critical in ensuring the successful implementation of chatbots. Building trust is essential to ensure that users feel confident in using chatbot across various contexts, including customer service. Background Problems: Despite its importance, there is limited understanding of how specific chatbot features influence customer trust, especially within the Indonesian context. Novelty: Drawing principally on the Technology Acceptance Model (TAM), this empirical study develops and tests a model that incorporates anthropomorphism, the attribution of human-like qualities, to provide a more comprehensive explanation of customer trust.  Research Methods: This study utilizes quantitative analysis of data gathered from 368 customers to examine the relationships between perceived usefulness, ease of use, anthropomorphism, and trust. A structured survey was administered, and statistical techniques were employed to validate the proposed model and determine the significance of each factor. Finding/Results: The analysis reveals that perceived usefulness, ease of use, and anthropomorphism are all significant predictors of trust in chatbots. Among these, ease of use emerges as the most influential factor, emphasizing its pivotal role in fostering trust. Conclusion: This study provides practical guidance for managers and developers aiming to design trust-enhancing chatbots. Key strategies include integrating human-like features, focusing on usability, and highlighting the practical benefits offered by chatbots. These approaches can improve customer engagement, enhance interaction quality, and support the succesful implementation of chatbot technologies in Indonesia.

This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.

India is amongst the fastest growing markets for smartphones in the world which are driven by a young population. This study seeks to understand the intention to use mobile news applications by students in India. To address this broad objective, an extended technology adoption model has been proposed with the inclusion of news motivation and perceived hedonic value and tested on 384 students at a university in India. Structural equation modeling results reveal that student mobile news app adoption intention is not dependent on the perceived hedonic value; however, this relationship is mediated by attitude. News motivation predicts adoption intention, which indicates that news app adoption is largely seen as utilitarian, this is also proven by the fact that perceived usefulness significantly predicts adoption intention.

The rapid growth of the domestic food delivery market has led to intense market competition as the use of delivery applications has grown quickly. This study explored the variables of personal innovativeness, trust, perceived ease of use, perceived usefulness, and intention to use such applications by testing the extended technology acceptance model (ETAM). By using Google Forms, data were collected from 10 May 2022 for a period of two weeks from Koreans who have experience using mobile food delivery applications. A total of 296 responses were used to test the hypotheses. The findings revealed that personal innovativeness had a positive effect on perceived ease of use. Trust was found to positively affect perceived usefulness and perceived ease of use. The variables perceived ease of use and perceived usefulness significantly influenced intention to use food delivery applications. This current research study provides practical implications by suggesting that ease of use with food delivery applications deserves further consideration. It was shown to be a key factor in increasing the intention to use such applications and can help to influence the creation of strategies to enhance continuous usage.

Purpose The purpose of this paper is to explore user engagement (UE) within the Metaverse (MV) environment, emphasising the crucial role of immersive experiences (IEs). This study aims to understand how IEs influence UE and the mediating effects of hedonic value (HV) and utilitarian value (UV) on this relationship. Additionally, the authors examine the moderating impacts of user perceptions (UPs) such as headset comfort, simulation sickness, prior knowledge and ease of use on the utilisation of the MV. This study seeks to elucidate the dynamics of virtual travel at a pre-experience stage, enhancing the comprehension of how digital platforms can revolutionise UE in travel and tourism. Design/methodology/approach This study used a triangulation methodology to provide a thorough investigation into the factors influencing UE in the MV. A systematic literature review (SLR) was conducted to frame the research context and identify relevant variables. To gather empirical data, 25 interviews were performed with active MV users, supplemented by a survey distributed to 118 participants. The data collected was analysed using structural equation modelling (SEM) to test the hypothesised relationships between IEs, UPs, HV and UV and their combined effect on UE within the MV. Findings The findings from the SEM indicate that engaging in the MV leads to a positive IE, which significantly enhances UE. Additionally, it was discovered that HV and UV play a mediating role in strengthening the link between IEs and UE. Furthermore, UPs, including headset comfort, simulation sickness, prior knowledge and ease of use, are significant moderators in the relationship between IEs and MV usage. These insights provide a nuanced understanding of the variables that contribute to and enhance UE in virtual environments. Originality/value This research contributes original insights into the burgeoning field of digital tourism by focusing on the MV, a rapidly evolving platform. It addresses the gap in the existing literature by delineating the complex interplay between IEs, UPs and value constructs within the MV. By using a mixed-method approach and advanced statistical analysis, this study provides a comprehensive model of UE specific to virtual travel platforms. The findings are particularly valuable for developers and marketers in the hospitality and tourism sectors seeking to capitalise on digital transformation and enhance UE through immersive technologies.