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This article determines the quality factors which improve the satisfaction of logistics services, and the specific evaluation items that customers value. Moreover, this study verifies the moderating effect of consumers on the perceived importance of last-mile logistics services, and its impact on logistics service satisfaction. Through a literature review, the conceptual model is determined, and measurement scales are developed. Furthermore, we collect data through online surveys and employ structural equation modeling, hierarchical regression analysis, and importance–performance analysis methods in order to analyze the collected data, and to test the research hypotheses. The findings of this study are as follows. First, the qualities of personal contact, timeliness, and empathy in the fresh food e-commerce logistics service quality evaluation system have a significant positive impact on the fresh food e-commerce logistics service consumer satisfaction, but the delivery quality and information quality are not significant. Second, consumers’ perceived importance of last-mile logistics services has a positive and significant impact on the consumer satisfaction of fresh food e-commerce logistics services. Moreover, as a moderating variable, its moderating effect has limitations: it only affects the relationship between information quality, timeliness quality, empathy quality, and consumer satisfaction. Finally, in the three evaluation dimensions of information quality, timeliness quality, and empathy quality, specific items that need to be further improved are identified. This study enriches and supplements the empirical research in the field of fresh food e-commerce logistics, and provides academic literature with a reference value for fresh food e-commerce logistics enterprises.

Background/Objectives: Sustainable diets are essential for public health, food system resilience, and environmental protection, yet engagement with healthy sustainable dietary actions is varied. This study investigated knowledge, perceived importance, current uptake, and willingness to adopt healthy sustainable dietary actions among the general UK population. Methods: A cross-sectional study was conducted using a self-report questionnaire completed by 635 adults (205 males and 430 females; mean (SD) age = 43 (16.8) years) in the UK. Results: Considerable variation in knowledge, perceived importance, and current engagement was found across the dietary actions investigated. All three were highest for familiar, health-aligned behaviours, while actions with a stronger environmental focus that were less conventional or culturally unfamiliar were less well understood, perceived as less important, and less often engaged with. Willingness to adopt actions not currently practised was most strongly predicted by perceived importance (smallest β = 1.21, p < 0.001), with perceived value also significant for several actions (smallest β = 0.86, p < 0.001). Knowledge and perceived impact were generally non-significant. Demographic and lifestyle factors showed smaller effects, with greater willingness among younger individuals (smallest β = −0.24, p = 0.01) and those with higher education (smallest β = 0.51, p = 0.01). Conclusions: These findings suggest some knowledge and engagement with healthy sustainable dietary actions in the UK. However, future campaigns may need to go beyond awareness-raising to emphasise the personal significance and value of these actions. These cognitive factors also showed broad applicability across demographic and lifestyle variables, suggesting potential for widely effective interventions.

Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is also conducted between students from two diverse cultural backgrounds. Design/methodology/approach: An online questionnaire was administered to students of universities in two different emerging markets economies (Lebanon and Colombia). The collected data were tested by applying descriptive techniques, cluster analysis and partial least square structural equation modeling with multi-group analysis using SmartPLS3.0 software. Findings: The findings revealed that USR affects student loyalty both directly and indirectly through student-university identification. Research limitations/implications: Assessing the model through a more varied sample population from different cultural backgrounds would entail more universal results and the ability to generalize the causality relationship between USR and student identification and loyalty. Originality/value: This study is a valuable addition to the scarce literature on USR and its interplay with student-university identification. It presents USR as a vital marketing tool to achieve student identification and loyalty, being key factors that impact student enrollment and retention. It also translates into a competitive advantage for higher education institutions to overcome the fierce competition in the educational market. Additionally, this research can be considered a laboratory for theory testing and theory building due to its unique context and original primary data.

Purpose This present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products in a Muslim-majority environment by involving attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC) as the antecedents. Design/methodology/approach A self-administered survey was conducted with 437 Muslim respondents who shop at an SME shopping center. Subsequently, the structural equation modeling technique was used to test the hypotheses. Findings The findings showed that ATT and PBC significantly influence the BI of halal-labeled food products. On the other hand, HPI partially mediates the relationship between ATT, PBC and BI. Practical implications The results provided insights that SME actors will be benefited from selling halal-labeled products as the label amplifies Muslim consumers’ BI. Moreover, the government must intensify the halal campaign to strengthen public awareness and social pressure on purchasing halal-labeled brands. Social implications As SMEs are the major contributor to the national economy, this sector’s business growth will benefit the Indonesian people. Moreover, as the most Muslim-populated country, halal product development will contribute significantly to the whole national economy. Originality/value This study provides empirical evidence on the halal labeling mediation role in the relationship between consumer motivation and halal buying intention in a major Muslim setting.

In recent years, with the advancement of urbanization and the increase in traffic congestion, the demand for autonomous driving has been steadily growing in order to promote sustainable urban development. The evolution of automotive autonomous driving systems significantly influences the progress of sustainable urban development. As these systems advance, user evaluations of their performance vary widely. Autonomous driving systems present both technological advantages and controversies, along with challenges. To foster the development of autonomous driving systems and facilitate transformative changes in urban traffic sustainability, this research aims to explore user behavior regarding the continued use of autonomous driving systems. It is based on an extended technology acceptance model, examining the impacts of user scale, perceived importance, post-experience regret, user driving habits, and external factors on the intention to continue using these systems. The conclusions are as follows. (1) A model design is constructed that uses user scale, perceived importance, and regret after experience as antecedent variables, with user driving habits as a mediating variable to explain the intention to continue using autonomous driving systems, demonstrating a degree of innovation. (2) It is verified that user driving habits are a key factor determining the intention to continue using these systems, highlighting the importance of user habits in the application of autonomous driving systems. (3) Perceived importance significantly affects both user driving habits and the intention to continue using the system, while regret after experience has a significant negative correlation only with habit formation and does not directly affect the intention to continue use, indicating that users are more concerned with the actual functionality and practicality of the system. (4) User scale is shown to indirectly influence the intention to continue using through various pathways, providing a new perspective for related theoretical research. (5) Aside from safety capabilities, other external factors such as economic benefits and technological stability significantly influence the intention to continue using, while the lack of significance for safety capabilities may be due to users trusting their own driving skills in critical moments. (6) The research results offer valuable references for the improvement and promotion of autonomous driving systems, emphasizing the practicality and usability of the system. (7) This study provides a new theoretical framework for the application of habit theory and regret theory in related fields. Therefore, through empirical analysis, this research delves into the key factors influencing the intention to continue using autonomous driving systems, offering certain reference value for the development of autonomous driving systems and contributing to their theoretical development and practical application.

Social enterprises are gaining great importance, since they can efficiently solve social problems and help reduce unemployment. Thus, it is important to discover how social entrepreneurial intention (SEI) can be enhanced. In this paper, a model of the impact of entrepreneurial education (EE) on SEI is formulated by relying on the human capital theory. It is hypothesized that EE acts on SEI directly as well as indirectly by increasing the perceived importance of social entrepreneurship (PISE). The model was evaluated on a sample of 400 students from the Republic of Serbia, and Bosnia and Herzegovina. The analysis was conducted using partial least squares structural equation modelling (PLS-SEM). In addition, a multigroup analysis was conducted in order to establish differences in the proposed relationship between countries. The obtained results indicate a positive impact of EE on SEI and a positive impact of PISE on SEI in both observed countries. The influence of EE on PISE, as well as the indirect effect of EE on SEI through PISE, was confirmed in Serbia, but not in Bosnia and Herzegovina. The results of this paper justify further government investment in the development of educational programs. This paper also gives recommendations to universities, educators, and researchers.

This study proposes and tests a model of the relations among corporate accountants' perceptions of the ethical climate in their organization, the perceived importance of corporate ethics and social responsibility, and earnings management decisions. Based on a field survey of professional accountants employed by private industry in Hong Kong, we found that perceptions of the organizational ethical climate were significantly associated with belief in the importance of corporate ethics and responsibility. Belief in the importance of ethics and social responsibility was also significantly associated with accountants' ethical judgments and behavioral intentions regarding accounting and operating earnings manipulation. These findings suggest that perceptions of ethical climate, usually presumed to reflect the \"tone at the top\" in the organization, lead accounting professionals to rationalize earnings management decisions by adjusting their attitudes toward the importance of corporate ethics and social responsibility. This is the first study to document a relationship between organizational ethical climate and professional accountants' support for corporate ethics and social responsibility, and also the first study to document that industry accountants' views toward corporate ethics and social responsibility are associated with their willingness to manipulate earnings. The findings have important implications, suggesting that organizational efforts to enhance the ethical climate and emphasize the importance of corporate ethics and social responsibility could reduce the prevalence of earnings manipulation.

Both body mass index (BMI) and the perceived importance of health have received a lot of attention, but few studies have fully investigated the interaction of their effects on health behaviors. This study investigates the effects of BMI and the perceived importance of health on health behaviors (patterns of eating, sleeping, and exercising) among college students in Taiwan. A survey was conducted with 334 students to assess their perception of the importance of health (using indicators) and their health behavior (using the Health Behaviors Scale). Respondent BMI was calculated from self-reported body weight and height. Descriptive statistical analysis, independent t test analysis, two-way analysis of variance (ANOVA), and one-way ANOVA were conducted. The results showed a significant difference between genders in health behaviors among college students (eating: t =2.17, P=.03; exercise: t =5.57, P<.001; sleep: t =2.58, P=.01). Moreover, there was an interaction between BMI and perception (of the importance of health) for exercise behaviors (F =3.50, P=.03), but not for eating behaviors (F =0.12, P=.89) or sleep behaviors (F =1.64, P=.20). This study establishes, for the first time, the interaction of BMI and the perceived importance of health on health behaviors. The perception of health was found to have a significant effect on exercise behaviors. Thus, the perception of health plays a significant role in the exercise behaviors of college students in Taiwan. This finding provides researchers, policy makers, and practitioners with evidence, and consequently, opportunities for focusing on preventive actions. The findings suggest that increasing the importance of health in the perception of college students, should be the focus of efforts to help students exercise more regularly.

We surveyed outpatient parenteral antimicrobial therapy team members to assess the importance of specific program metrics while eliciting collection barriers, which can guide establishing or restructuring programs. Several metrics were felt to be highly important but were not being collected by programs. Identified barriers included a lack of funding, technology support, and staffing.

Numerous organizations are progressively engaging themselves in various sustainability practices and initiatives, and the higher education sector is no exception. Higher education institutions (HEIs), in fact, have long maintained an effectual role in cultivating and advocating sustainable development within the campus as well as to the wider community. Although sustainability practices in HEIs are emerging worldwide, the extent to which the academic staff on campus are aware of the sustainable development dimensions and the perceived level of importance of these dimensions within the institutions are questionable. This study aims to gauge the relationship between the level of awareness of academic staff and their perceived importance of sustainability dimensions within a HEI setting in Malaysia. Survey data were collected from a sample of 155 academic staff in a private HEI in Malaysia. The findings show that the highest level of awareness is for the social dimension, although the environmental dimension is perceived as being most important within the institution. Although the results also demonstrate a significant relationship between environmental awareness and the perceived importance of the environmental dimension within the institution, the relationships between the social and economic dimensions and the perceived importance were not supported. Hence, there is an urgent need for the institution and the nation as a whole to undertake relevant efforts that embolden the tertiary education system toward leading society to achieve sustainable development goals.