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This brief essay uses the pitching research initiated by Faff (2015, 2019) to find a new research direction in financial technology (Fintech). The pitch structure underscores the key components of research strategically. The objective of this study is to explore a new area by adopting the reverse-engineering method. The author believes that this method provides the fastest way to learn and research the new topic without leaving the root of the old one.

The pitch template introduced by Faff (2015; 2021) has become increasingly popular in academic research. Therefore, this paper aims to offer readers new ideas about a more time-efficient and easy-to-understand way of exploring a new research area and topic through a reverse engineering approach. The author believes that a reverse engineering pitch is the cornerstone to assist new researchers or PhD students to sharpen their pitching skills before they start to prepare an original pitch for a new research topic.

This pitching research letter (PRL) employs a reverse-engineering approach to the two-page pitching research template developed by Faff (2015, 2024) and details a personal reflection on the process. The pitch structure underscores a systematic, concise framework for identifying key components of academic research. It serves as a valuable tool to assist both novice and seasoned researchers in developing their scientific or seminal work.

This pitching research letter (PRL) applies the systematic 2-page pitch template developed by Faff (2021, 2015) to organise a future PhD research topic regarding the effects of heatwaves on antimicrobial resistance and public health. By adhering to the template, it helps researchers to extract the succinct information required by a research proposal. The thoughtful design of the template renders it an invaluable tool for novice researchers in developing a new research plan and communicating it in an organised and structured manner.

This paper explores the personal experience of using the Research pitch template, developed by Faff (2015, 2018), to develop a raw research idea of a novice researcher into a finished pitch, to share with and present to the expert, supervisor(s) for further discussion and guidance on the Research topic. The journey from the first encounter with the pitch template to metamorphosing into an expert user of the pitch, where we created various real and reverse engineered pitches at different stages of the learning curve, has been presented in detail with personal anecdotes as the process progressed.

This pitching research letter (PRL) describes the application of the pitching research template introduced by Faff (2015, 2021) to a reverse-engineering process in the practice of electronic fetal monitoring (EFM) as a form of defensive medicine with regard to the field of medical technology. The pitch structure underlines a succinct and streamlined approach to recapitulate key components of scientific studies that form the basis upon which a researcher's scientific or seminal research work is assembled.

This pitch letter describes the personal application of the pitching tool developed by Faff (2015, 2018) to a potentially academic topic related to money laundering and corruption in the early stages of research. The pitch template aids in the identification of core elements that form the framework for research. The author provides a brief overview of the experience of using the pitch template and its potential applications.

Purpose The purpose of this paper is to discuss the application of Faff’s (2015, 2019) pitch template to a research proposal examining independent directors’ acquisition experience and their subsequent acquisition performance. Design/methodology/approach The author briefly discusses the use of Faff’s (2015, 2019) pitch template and describes their personal reflections on the pitch exercise. Findings The findings indicate that there are many benefits to using the template, and the author provides reflections based on their experience with the template. Originality/value This pitching research letter documents the benefits of using such a tool to inspire and identify future research opportunities and records the author’s experience of communicating with researchers who regularly publish in top-tier accounting and finance journals.

Purpose This paper aims to provide a critical discussion of the application of the research pitching template developed by Professor Robert Faff to a research topic of tax avoidance and firm risk. This letter provides a brief commentary on using the pitching template and discusses personal reflections on the pitching process. Design/methodology/approach This pitching research letter applies Faff’s pitching template and provides a critical commentary of the pitching process. Findings The team found that Faff’s pitching template is a valuable tool for conceiving research ideas. It helped the authors to identify, develop and articulate key aspects of the project. Further, they believe that completing the template was a beneficial and rewarding exercise, especially for early-career researchers. Originality/value This pitching research letter is tied to the team’s research idea that was pitched at the 2020 AFAANZ “Shark Tank” event. It provides original commentary on the use of Faff’s pitching template. It is not meant to retrofit published papers.