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477 result(s) for "prosumer"
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Prosumer Communities and Relationships in Smart Grids: A Literature Review, Evolution and Future Directions
Smart grids are robust, self-healing networks that allow bidirectional propagation of energy and information within the utility grid. This introduces a new type of energy user who consumes, produces, stores and shares energy with other grid users. Such a user is called a “prosumer.” Prosumers’ participation in the smart grid is critical for the sustainability and long-term efficiency of the energy sharing process. Thus, prosumer management has attracted increasing attention among researchers in recent years. This paper systematically examines the literature on prosumer community based smart grid by reviewing relevant literature published from 2009 to 2018 in reputed energy and technology journals. We specifically focus on two dimensions namely prosumer community groups and prosumer relationships. Based on the evaluated literature, we present eight propositions and thoroughly describe several future research directions.
Collective Renewable Energy Prosumers and the Promises of the Energy Union: Taking Stock
A key strategy in the European Union’s ambition to establish an ‘Energy Union’ that is not just clean, but also fair, consists of empowering citizens to actively interact with the energy market as self-consumers or prosumers. Although renewable energy sources (RES) prosumerism has been growing for at least a decade, two new EU directives are intended to legitimise and facilitate its expansion. However, little is known about the full range of prosumers against which to measure policy effectiveness. We carried out a documentary study and an online survey in nine EU countries to shed light on the demographics, use of technology, organisation, financing, and motivation as well as perceived hindering and facilitating factors for collective prosumers. We identified several internal and external obstacles to the successful mainstreaming of RES prosumerism, among them a mismatch of policies with the needs of different RES prosumer types, potential organisational weaknesses as well as slow progress in essential reforms such as decentralising energy infrastructures. Our baseline results offer recommendations for the transposition of EU directives into national legislations and suggest avenues for future research in the fields of social, governance, policy, technology, and business models.
Marketing in the Sharing Economy
The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline. However, the sharing economy’s implications for marketing thought and practice remain unclear. This article defines the sharing economy as a technologically enabled socioeconomic system with five key characteristics (i.e., temporary access, transfer of economic value, platform mediation, expanded consumer role, and crowdsourced supply). It also examines the sharing economy’s impact on marketing’s traditional beliefs and practices in terms of how it challenges three key foundations of marketing: institutions (e.g., consumers, firms and channels, regulators), processes (e.g., innovation, branding, customer experience, value appropriation), and value creation (e.g., value for consumers, value for firms, value for society) and offers future research directions designed to push the boundaries of marketing thought. The article concludes with a set of forward-looking guideposts that highlight the implications of the sharing economy’s paradoxes, maturation, and technological development for marketing research. Collectively, this article aims to help marketing scholars not only keep pace with the sharing economy but also shape its future direction.
Exploring the Prosumer Behaviors and Smartphone Practices of Festivalgoers at Postpandemic UK Music Festivals
The emergence of smartphones in the late 2000s transformed the festivalscape, reshaping how attendees participate and engage at festivals. This article provides an empirical investigation into the postpandemic landscape of the live music festival industry, with a specific emphasis on dance music prosumption at English festivals following their reemergence in 2022. Drawing on a 3-year qualitative study (2022-2024) involving participant observation and informal conversations at 17 music festivals across England (UK), it examines festivalgoer behaviors, their understanding and awareness of prosumer practices, and the ways in which these are enacted via the use of smartphones. In doing so, this study not only explores festivalgoers' relationship with smartphones, but also contributes to broader understandings of consumer culture at festivals, offering new insights into prosumer behavior and new media engagement within live music festival settings, and how these dynamics shape the overall festival experience.
Exploring the Prosumer Behaviors and Smartphone Practices of Festivalgoers at Postpandemic UK Music Festivals
The emergence of smartphones in the late 2000s transformed the festivalscape, reshaping how attendees participate and engage at festivals. This article provides an empirical investigation into the postpandemic landscape of the live music festival industry, with a specific emphasis on dance music prosumption at English festivals following their reemergence in 2022. Drawing on a 3-year qualitative study (2022-2024) involving participant observation and informal conversations at 17 music festivals across England (UK), it examines festivalgoer behaviors, their understanding and awareness of prosumer practices, and the ways in which these are enacted via the use of smartphones. In doing so, this study not only explores festivalgoers' relationship with smartphones, but also contributes to broader understandings of consumer culture at festivals, offering new insights into prosumer behavior and new media engagement within live music festival settings, and how these dynamics shape the overall festival experience.
Exploring the prosumer behaviours and smartphone practices of festivalgoers at post-pandemic UK music festivals
The emergence of smartphones in the late 2000s transformed the festivalscape, reshaping how attendees participate and engage at festivals. This article provides an empirical investigation into the post-pandemic landscape of the live music festival industry, with a specific emphasis on dance music prosumption at English festivals following their re-emergence in 2022. Drawing on a three-year qualitative study (2022–2024) involving participant observation and informal conversations at 17 music festivals across England (UK), it examines festivalgoer behaviours, their understanding and awareness of prosumer practices, and the ways in which these are enacted via the use of smartphones. In doing so, this study not only explores festivalgoers’ relationship with smartphones, but also contributes to broader understandings of consumer culture at festivals, offering new insights into prosumer behaviour and new media engagement within live music festival settings, and how these dynamics shape the overall festival experience.
Prosumer Flexibility: A Comprehensive State-of-the-Art Review and Scientometric Analysis
There is a growing need for increased flexibility in modern power systems. Traditionally, this flexibility has been provided by supply-side technologies. There has been an increase in the research surrounding flexibility services provided by demand-side actors and technologies, especially flexibility services provided by prosumers (those customers who both produce and consume electricity). This work gathers 1183 peer-reviewed journal articles concerning the topic and uses them to identify the current state of the art. This body of literature was analysed with two leading textual and scientometric analysis tools, SAS© Visual Text Analytics and VOSviewer, in order to provide a detailed understanding of the current state-of-the-art research on prosumer flexibility. Trends, key ideas, opportunities and challenges were identified and discussed.
The Possibility of Renewable Energy Development Through Prosumer Energy
This paper is devoted to the prosumer energy market. Particular attention was paid to legislative changes regarding the normative definition of a prosumer. According to the author, it is the definitional scope that sets the directions for the development of the prosumer energy market, and ultimately the entire renewable energy market.
Perception of Prosumer Photovoltaic Technology in Poland: Usability, Ease of Use, Attitudes, and Purchase Intentions
This article aims to examine the factors affecting the acceptance of photovoltaic technology in Poland. Questions were asked about the perceived usefulness and ease of use of PV technology, how the attitudes and intentions of using PV technology are shaped, and how activities related to the promotion of PV technology are perceived. An examination was also conducted on which sociodemographic variables influence the above-mentioned constructs. As a result of the analysis, it was found that the economic usefulness of prosumer PV technology is rated the highest from the cost perspective. In terms of perceived ecological utility, the highest ratings were assigned to intentions to increase the production of green energy and to perceiving PV heating as ecological. In both of the above cases, the variables that statistically significantly influenced this assessment were age and the fact of having a PV system. The perceived ease of use of the PV system was also rated highly. The answers provided differed significantly depending on the possession of a PV system, gender, size of the place of residence and whether there was a person with technical education in the household. It was also noted that the attitudes towards the technology of prosumer PV systems are very favorable in terms of all the examined variables defining this construct. The variables that statistically differentiated the answers were experience in using PV systems, age, and size of the town. Furthermore, attention was drawn to ambiguous assessments of the perception of activities related to the promotion of prosumer PV systems. It was established that the only sociodemographic variable that determines statistically significant differences is age.