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Exploring the Challenges of Generative AI on Public Sector Communication in Europe
This study investigates how emerging digital technologies, particularly generative AI tools, are transforming public sector communication in Europe, highlighting the profound intersection between public organizations, AI, and human interactions. In particular, it explores the opportunities and risks that public sector communicators face as they deal with and integrate digital platforms and AI‐driven tools into their strategies and practices in a contemporary scenario characterized by the spread of disinformation and a growing distrust toward institutions. The article gathers insights from in‐depth interviews with leading public sector communicators working for European governments and EU institutions. Findings reveal that generative AI is seen as a transformative tool for governments and public institutions, with communicators emphasizing both benefits and risks, as well as the importance of adopting ethical practices and new responsibilities toward citizens, institutions, and mass media. From the interviews, generative AI tools emerged as game‐changers in message delivery and content production, demanding greater professionalism and new competencies and skills to integrate these technologies into public sector communication strategies and to counteract the threats posed by disinformation campaigns and platformization. The study provides valuable insights into the evolving role of generative AI in public‐sector communication, addressing the scarcity of research in this field. As the adoption of generative AI becomes inevitable, and policy frameworks like the EU AI Act develop, communicators must ensure transparency and trust to align public sector communication with democratic values and foster meaningful dialogue in new digital‐media arenas. Implications for theory and practice are discussed.
Journal Article
Mastering the art of oral presentations : winning orals, speeches, and stand-up presentations
\"Formal oral presentations communicate a message in a way that is unlike any other method of delivery. Nothing is more influential than a dynamic, face-to-face presentation followed by a lively discussion among the various stakeholders. A powerful presentation will endure in the minds of the audience and ultimately become a motivating force that positively influences their decision making. To make your presentation memorable, you must understand what makes people receptive to what you have to say, deliver a credible and convincing message, and stay focused on your topic. This involves a great deal of deliberate, thorough preparation. It must not be treated as an impromptu event. To ensure the success of your targeted outcome, your presentation must be thoughtfully planned, it must be insightful, and it must be compelling\"-- Provided by publisher.
Book
Public Institutions Meet TikTok: Communication Strategies and the Rise of Govtainment
This study explores how the communication strategies of public institutions have been redefined by digital platforms, with a particular focus on TikTok. Specifically, it examines the extent to which elements of “govtainment”—the “spectacularisation” of government communication through digital media—are present in the communication strategies of public institutions. We analysed how the communication strategies of two Romanian ministries on TikTok are shaped by the platform’s specific characteristics, the impact of these adaptations on their audiences, and what elements of “govtainment” can be identified within their content. We employed a mixed-method approach, combining quantitative and qualitative content analysis of TikTok publications by Romania’s Ministry of Defence and Ministry of Internal Affairs—the only two ministries with a consistent presence on the platform. The findings indicate that both ministries adapt their communication strategies to align with TikTok’s features, incorporating elements that enhance virality, such as tone, viral trends and sounds, content formats, speech acts, and humanisation. Our analysis confirms the presence of govtainment elements in the communication strategies employed by these ministries. However, when correlating spectacularisation elements such as trend participation, tone, and speech acts with audience engagement, we found that their presence does not necessarily result in the highest engagement rates. Nevertheless, the overall figures suggest that both institutions have managed to gain significant engagement on their TikTok accounts.
Journal Article
Public speaking skills for dummies
\"Whether you need to make a business pitch, give a presentation, address a conference, ace a job interview, or offer a rousing wedding toast, you'll discover how to identify and fix the problems that are stealing your confidence. You'll learn to put the right words together and deliver them in a way that makes your listeners pay attention--and feel glad they did\"-- Provided by publisher.
Book
Use of Twitter Amplifiers by Medical Professionals to Combat Misinformation During the COVID-19 Pandemic
Social media is an important tool for disseminating accurate medical information and combating misinformation (ie, the spreading of false or inaccurate information) and disinformation (ie, spreading misinformation with the intent to deceive). The prolific rise of inaccurate information during a global pandemic is a pressing public health concern. In response to this phenomenon, health professional amplifiers such as IMPACT (Illinois Medical Professional Action Collaborative Team) have been created as a coordinated response to enhance public communication and advocacy around the COVID-19 pandemic.
Journal Article
Fitter, Happier
Fitter, Happier: The Eugenic Strain in Twentieth-Century
Cancer Rhetoric is a thought-provoking exploration of the
relationship between cancer rhetoric, American ideals, and
eugenic influences in the twentieth century. This
groundbreaking work delves into the paradoxical interplay
between acknowledging the genuine threat of cancer and the
ingrained American ethos of confidence and control.
Agnew’s meticulous research traces the topic’s
historical context, unveiling how cancer discourses evolved
from a hushed personal concern to a public issue thanks to the
rise of cancer research centers and advocacy organizations.
However, she unearths a troubling dimension to these
discussions—subtle yet persistent eugenic ideologies that
taint cancer arguments and advocacy groups. By dissecting
prevailing cancer narratives, Agnew brings into focus how
ideals rooted in eliminating imperfections and embracing
progress converge with concerns for safeguarding societal
fitness.
Fitter, Happier scrutinizes the military origins and
metaphors that permeate government policies and medical
research, the transformation of cancer’s association with
melancholy into a rallying cry for a positive outlook, and the
nuanced implications of prevention-focused dialogues.
Reflecting on the varied experiences of actual cancer patients,
Agnew resists the neat assimilation of these stories into a
eugenic framework. Agnew’s insights prompt readers to
contemplate the societal meanings of disease and disability as
well as how language constructs our shared reality.
eBook
The Evolution of Crisis Frames in the European Commission’s Institutional Communication (2003–2022)
Historical accounts of the EU recurrently turn to crisis as a periodizing or structuring concept, reflecting the observation made by scholars that crisis has become a permanent feature of the social construction of our social and political reality. The concept of crisis can also be exploited for strategic purposes by political actors pursuing various policy agendas. Our article analyzes the discursive uses of crises by one of the central institutions of the EU, the European Commission, based on a corpus of press releases that referred to crisis (N = 4,414) going back two decades (2003–2022). Thus, our article examines crisis as a political language and its discursive uses. We ask: (a) how salient is the topic of “crisis” in the European Commission’s communication; (b) what are the main domains in which the crisis frame has been activated, from geographical scope to policy areas; (c) how did the deployment of crisis frames change in time along major policy areas like economy, migration, or climate change; and (d) in what terms has the crisis-frame been activated, and how does crisis word use vary by region and policy area. Methodologically, we pursue these research questions using text-as-data methods, combining natural language processing tools for identifying geographical scopes, actors, and policy areas with corpus methods for identifying keywords and collocates and manually coding the latter, relying on qualitative and quantitative reasoning. Our research contributes to understanding the dynamics of EU policy framing in times of crisis.
Journal Article