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5 result(s) for "racialized design"
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The Serenity Logo: Otherness and Inauthenticity
Introduction This paper explores and critiques the typographic and design decisions made in the creation of the logo and brand for the 2oo5 film Serenity by Joss Whedon and how the choice of the Papyrus-inspired typeface used in the logo perpetuates the potential for orientalist, racialized stereotypes, and material dishonesty previously seen in the film's casting, props, and story critiqued prior in Serenity scholarly literature. [...]the Serenity logo takes on six different forms (Fig. i): 1. The American Marketing Association describes a brand as a \"name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition\" (American Marketing Association). The Serenity logo has succeeded in creating strong brand equity as 20 years later many Browncoats still adore the TV show, film, comics, books, and merchandise as much as ever.
Pride of Arabia: A Discursive Analysis of Orientalism in Contemporary Package and Label Design
Consumer packages inspired by Middle Eastern cultures prove questionable, with Western marketers and designers frequently resorting to ethnic and racial stereotypes. Arabian countries, in particular, are highly exotified, projecting the American fantasy of the Arabian Peninsula as the land of despotic—albeit handsome—sultans, lustful sheikhs who abduct white women, cosmopolitan oil tycoons, sorcerers atop flying carpets, and sensual belly dancers, to name a few. Of course, these imagined (re)constructions are anchored in racist attitudes, reifying essentialist ideologies that effectively homogenize Arab identity and deny intercultural diversity. But despite the prevalence of these pictorial tropes, Orientalism in package and label design remains largely unexplored within academic discourse. In a political climate where the Arab Other is increasingly dehumanized, analyzing the interplay between design and race(ism) becomes crucial to challenging colonial narratives. Perhaps a discursive investigation informed by cultural studies and postcolonial theory—of which Orientalism is a primary text—can offer a more nuanced and rigorous approach to examining this phenomenon, catalyzing further theorization and attracting increased scholarly attention. Through a comprehensive visual analysis of Pride of Arabia® Whole Bean Arabica Coffee, this paper demonstrates how visual and textual elements are juxtaposed and combined in consumer packaging to reproduce ethnocentric constructions of the Middle East.
Treating Racial Trauma: The Methodology of a Randomized Controlled Trial of the Healing Racial Trauma Protocol
Cumulative experiences of racism lead to stress and trauma. Racial trauma is associated with compromised functioning across psychological, social, and physical health domains. This is further complicated by any comorbidity with other mental health conditions. Many clinicians are not trained in identifying, diagnosing, and treating racial trauma. Given the pervasive nature of racism, limited clinician knowledge and experiences, as well as the impact of this condition, there is an urgent need for novel, culturally safe, and effective treatment. The newly developed Healing Racial Trauma Protocol (HRTP) shows significant promise. We explore the methodological considerations for a randomized controlled trial comparing the efficacy of the HRTP for racialized individuals suffering from racial trauma and to a control condition of treatment as usual, in reducing the severity of racial trauma and depression symptoms, as well as improved functioning. Ethical, pragmatic, and methodological considerations in trial design, research population, and treatment protocol are explored.
A Collaborative Response to Addressing Family Violence with Racialized and Diverse Communities During Pandemic Recovery in Peel Region
Family violence is a social issue that impacts families and communities every day in Canada and around the world. As family violence rates continue to increase there is an urgent need for cross-sectoral collaboration to codesign social work and social service systems, in partnership with those experiencing family violence. This article will share learnings from a two-year community-based participatory research study that worked alongside survivors and witnesses of family violence, community partners from diverse social service agencies, and researchers, to understand experiences of family violence in racialized communities in Peel region, Ontario, Canada. An intersectional-trauma-informed approach guided the work that included establishing a community advisory board, hiring peer research assistants, Photovoice, and holding a knowledge exchange event (KEE) with survivors and witnesses of family violence, researchers, and community partners to rapidly generate ideas for intervention areas through a 25/10 crowdsourcing activity and codesign preliminary solutions through a mini hackathon. Key findings from the photovoice highlighted systemic failures and gaps experienced by those facing family violence. As we shifted into ideation, this preliminary focus on systems solidified and top ideas identified included barrier-free, culturally aware provision of services ranging from mental health supports, safe housing, financial independence, and accessing wrap-around services. Our work concluded with the collaborative development of preliminary solutions to these ideas and emphasized the need for cross-sectoral partnerships and lived experience engagement to change systems. Centering the voices of those who have experienced FV in system-level change and advocacy is necessary to ensure services and supports meet the needs of service users.