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In looking at the latest trends when it comes to symbolism, the authors show that organizations are moving beyond simple brand and logo use and now to a concept of movement symbolism that reflects the story and narrative of the movement for the people. Robert Heath, in his book Realism and Relativism, describes the power of symbolic actions in literature that can be applied to social movements. Some social good movements have used symbolism as part of an act, an outward sign of not mere association but an activity for the movement participants to partake in to show their support for the values of the campaign. The roots of the Human Rights Campaign go back to 1980 when it was founded to support pro‐fairness to congressional candidates and legislatures that supported discriminatory laws and beliefs.