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Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

Deep learning has achieved great success in hyperspectral image classification. However, when processing new hyperspectral images, the existing deep learning models must be retrained from scratch with sufficient samples, which is inefficient and undesirable in practical tasks. This paper aims to explore how to accurately classify new hyperspectral images with only a few labeled samples, i.e., the hyperspectral images few-shot classification. Specifically, we design a new deep classification model based on relational network and train it with the idea of meta-learning. Firstly, the feature learning module and the relation learning module of the model can make full use of the spatial–spectral information in hyperspectral images and carry out relation learning by comparing the similarity between samples. Secondly, the task-based learning strategy can enable the model to continuously enhance its ability to learn how to learn with a large number of tasks randomly generated from different data sets. Benefitting from the above two points, the proposed method has excellent generalization ability and can obtain satisfactory classification results with only a few labeled samples. In order to verify the performance of the proposed method, experiments were carried out on three public data sets. The results indicate that the proposed method can achieve better classification results than the traditional semisupervised support vector machine and semisupervised deep learning models.

Mental health is a critical issue in modern society, and mental disorders could sometimes turn to suicidal ideation without effective treatment. Early detection of mental disorders and suicidal ideation from social content provides a potential way for effective social intervention. However, classifying suicidal ideation and other mental disorders is challenging as they share similar patterns in language usage and sentimental polarity. This paper enhances text representation with lexicon-based sentiment scores and latent topics and proposes using relation networks to detect suicidal ideation and mental disorders with related risk indicators. The relation module is further equipped with the attention mechanism to prioritize more critical relational features. Through experiments on three real-world datasets, our model outperforms most of its counterparts.

Currently, the increasing number of Internet of Things devices makes spectrum resource shortage prominent. Spectrum sensing technology can effectively solve this problem by conducting real-time monitoring of the spectrum. However, in practical applications, it is difficult to obtain a large number of labeled samples, which leads to the neural network model not being fully trained and affects the performance. Moreover, the existing few-shot methods focus on capturing spatial features, ignoring the representation forms of features at different scales, thus reducing the diversity of features. To address the above issues, this paper proposes a few-shot spectrum sensing method based on multi-scale global feature. To enhance the feature diversity, this method employs a multi-scale feature extractor to extract features at multiple scales. This improves the model’s ability to distinguish signals and avoids overfitting of the network. In addition, to make full use of the frequency features at different scales, a learnable weight feature reinforcer is constructed to enhance the frequency features. The simulation results show that, when SNR is under 0∼10 dB, the recognition accuracy of the network under different task modes all reaches above 81%, which is better than the existing methods. It realizes the accurate spectrum sensing under the few-shot conditions.

The Uppsala internationalization process model is revisited in the light of changes in business practices and theoretical advances that have been made since 1977. Now the business environment is viewed as a web of relationships, a network, rather than as a neoclassical market with many independent suppliers and customers. Outsidership, in relation to the relevant network, more than psychic distance, is the root of uncertainty. The change mechanisms in the revised model are essentially the same as those in the original version, although we add trust-building and knowledge creation, the latter to recognize the fact that new knowledge is developed in relationships.

Personalized federated learning (pFL) aims to address data heterogeneity by training client-specific models. However, it faces two critical challenges under few-shot conditions. First, existing methods often overlook the hierarchical structure of neural representations, limiting their ability to balance generalization and personalization. Second, recent approaches incorporate representation-level inductive biases that typically rely on rigid assumptions, such as fixed perturbation patterns or compact class clusters, making them vulnerable to distribution shifts in federated environments. To overcome these limitations, we propose pFedH2A, a novel hierarchical framework incorporating brain-inspired mechanisms, tailored for personalized federated learning in few-shot scenarios. First, we design a dual-branch hypernetwork (DHN) that employs two structurally distinct branches to generate aggregation weights. Each branch is biased toward capturing either low-level shared features or high-level personalized representations, enabling fine-grained personalization by mimicking the brain’s division of perceptual and representational processing. Second, we introduce a relation-aware module that learns an adaptive similarity function for each client, supporting few-shot classification by measuring whether a pair of samples belongs to the same class without relying on rigid prototype assumptions. Extensive experiments on public image classification datasets demonstrate that pFedH2A outperforms existing pFL baselines under few-shot scenarios, validating its effectiveness.

We propose an advanced electronic nose based on SE-RelationNet for COPD diagnosis with limited breath samples. The model integrates residual blocks, BiGRU layers, and squeeze–excitation attention mechanisms to enhance feature-extraction efficiency. Experimental results demonstrate exceptional performance with minimal samples: in 4-way 1-shot tasks, the model achieves 85.8% mean accuracy (F1-score = 0.852), scaling to 93.3% accuracy (F1-score = 0.931) with four samples per class. Ablation studies confirm that the 5-layer residual structure and single-hidden-layer BiGRU optimize stability (h_F1-score ≤ 0.011). Compared to SiameseNet and ProtoNet, SE-RelationNet shows superior accuracy (>15% improvement in 1-shot tasks). This technology enables COPD detection with as few as one breath sample, facilitating early intervention to mitigate lung cancer risks in COPD patients.

Complex network is a powerful tool to discover important information from various types of big data. Although substantial studies have been conducted for the development of stock relation networks, correlation coefficient is dominantly used to measure the relationship between stock pairs. Information theory is much less discussed for this important topic, though mutual information is able to measure nonlinear pairwise relationship. In this work we propose to use part mutual information for developing stock networks. The path-consistency algorithm is used to filter out redundant relationships. Using the Australian stock market data, we develop four stock relation networks using different orders of part mutual information. Compared with the widely used planar maximally filtered graph (PMFG), we can generate networks with cliques of large size. In addition, the large cliques show consistency with the structure of industrial sectors. We also analyze the connectivity and degree distributions of the generated networks. Analysis results suggest that the proposed method is an effective approach to develop stock relation networks using information theory.

Africa is rising, but IB scholars have largely failed to take notice. We argue that this is a missed opportunity. Not only is Africa a dynamic and distinctive region, but its rise presents a number of puzzles for international business (IB) research, with phenomena that seem to challenge fundamental assumptions underlying IB theories. In order to unravel these puzzles and better explain business dynamics on the continent, we contend that there is a need for IB theorizing to place greater emphasis on the role of people, to balance IB’s traditional emphasis on institutions, location-specific assets, and other macro-level attributes. We explore how this conceptual shift presents new avenues for inquiry into issues that are of importance for IB but have received limited attention to date. Such issues include entrepreneurial human capital, social networks, institutional co-evolution, and the informal economy. As such, we argue that, while extant theories in IB inform explanations and predictions regarding business activity across the continent, Africa’s diverse and distinctive characteristics offer the potential to serve as a context for testing and developing generalizable, cutting-edge IB theory.

The transformer-based semantic segmentation approaches, which divide the image into different regions by sliding windows and model the relation inside each window, have achieved outstanding success. However, since the relation modeling between windows was not the primary emphasis of previous work, it was not fully utilized. To address this issue, we propose a Graph-Segmenter, including a graph transformer and a boundary-aware attention module, which is an effective network for simultaneously modeling the more profound relation between windows in a global view and various pixels inside each window as a local one, and for substantial low-cost boundary adjustment. Specifically, we treat every window and pixel inside the window as nodes to construct graphs for both views and devise the graph transformer. The introduced boundary-aware attention module optimizes the edge information of the target objects by modeling the relationship between the pixel on the object’s edge. Extensive experiments on three widely used semantic segmentation datasets (Cityscapes, ADE-20k and PASCAL Context) demonstrate that our proposed network, a Graph Transformer with Boundary-aware Attention, can achieve state-of-the-art segmentation performance.