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"self-identification"
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Stigma as a barrier to recognizing personal mental illness and seeking help: a prospective study among untreated persons with mental illness
It is unclear to what extent failure to recognize symptoms as potential sign of a mental illness is impeding service use, and how stigmatizing attitudes interfere with this process. In a prospective study, we followed a community sample of 188 currently untreated persons with mental illness (predominantly depression) over 6 months. We examined how lack of knowledge, prejudice and discrimination impacted on self-identification as having a mental illness, perceived need, intention to seek help, and help-seeking, both with respect to primary care (visiting a general practitioner, GP) and specialist care (seeing a mental health professional, MHP). 67% sought professional help within 6 months. Fully saturated path models accounting for baseline depressive symptoms, previous treatment experience, age and gender showed that self-identification predicted need (beta 0.32, p < 0.001), and need predicted intention (GP: beta 0.45, p < 0.001; MHP: beta 0.38, p < 0.001). Intention predicted service use with a MHP after 6 months (beta 0.31, p < 0.01; GP: beta 0.17, p = 0.093). More knowledge was associated with more self-identification (beta 0.21, p < 0.01), while support for discrimination was associated with lower self-identification (beta − 0.14, p < 0.05). Blaming persons with mental illness for their problem was associated with lower perceived need (beta − 0.16, p < 0.05). Our models explained 37% of the variance of seeking help with a MHP, and 33% of help-seeking with a GP. Recognizing one’s own mental illness and perceiving a need for help are impaired by lack of knowledge, prejudice, and discrimination. Self-identification is a relevant first step when seeking help for mental disorders.
Journal Article
A Self-Identification Typology of Endurance Sport Participants
Endurance sport participants cannot be regarded as homogenous, and no single marketing effort will satisfy all the individuals' needs. Endurance participants have been segmented based on a variety of bases. The current research moves away from the traditional segmentation bases and implements a novel segmentation base, namely self-identification (how participants classify themselves). An online survey resulted in 498 completed questionnaires from South African endurance sport participants. Self-identification proved to be a useful segmentation base as it revealed five segments (average, recreational, intermediate, hard-core and veteran participants) with specific characteristics and needs. Furthermore, self-identification and their perceived skill level are directly linked to the level of commitment, lifestyle adaption, specific event attributes,and positive travel behaviour. The five segments identified will always be present at any endurance event, and therefore, this research helps event managers determine the appropriate outlets and messages to market their events
Journal Article
A Self-Identification Typology of Endurance Sport Participants
Endurance sport participants cannot be regarded as homogenous, and no single marketing effort will satisfy all the individuals' needs. Endurance participants have been segmented based on a variety of bases. The current research moves away from the traditional segmentation bases and
implements a novel segmentation base, namely self-identification (how participants classify themselves). An online survey resulted in 498 completed questionnaires from South African endurance sport participants. Self-identification proved to be a useful segmentation base as it revealed five
segments (average, recreational, intermediate, hard-core, and veteran participants) with specific characteristics and needs. Furthermore, self-identification and their perceived skill level are directly linked to the level of commitment, lifestyle adaption, specific event attributes.
The five segments identified will always be present at any endurance event, and therefore, this research helps event managers determine the appropriate outlets and messages to market their events.
Journal Article
ythical narrative of migration and home in Vojvodina Slovak literature
Even though the historical narrative of the (mythical) migration of Slovaks to the Vojvodina (the so called Dolná zem – “Low Land”) and the founding of a new home is based on historical facts, it contains a range of relatively stable elements of a transnationally shared myth of the search for a promised land. This myth represents one of the key memories of the Slovak minority in Serbia, shaped and maintained across time, which contributed to the creation of national unity, a distinct image, and a specific Slovak identity. The paper primarily examines qualitatively varying literary texts in Vojvodina Slovak literature of the 20th century in which this myth and related thematic and expressive means dominate. These thematic and motivic paradigms include motifs of migration, flatland, land, building a house, ancestors, and others, often portrayed in comparison to what things were like in the old homeland. These, through systematic repetition in many works of fiction and non-fiction, contributed to the construction of the myth of the promised land and the finding of a second homeland which became part of the collective memory of Vojvodina Slovaks. In this sense, one can also speak of the historical and cultural memory of the Vojvodina Slovak ethnic group and the building of a distinctive Vojvodina – “Lowland” – Slovak identity.
Journal Article
“I Feel Myself in a Cage of Bird”: Berber Female Students’ Self-Identification in the Algerian Society - A Phenomenological Study
Algeria is flavoured by a diversity of ethnicities and languages. The country is dominated by two ethnic groups: Arabs and Berbers. My concern falls upon identity negotiation within the latter group and exploring how women within the Berber community represent themselves and how the society perceives them. To answer this question, I explored the autobiographical stories of three Algerian female students who study English as a foreign language at Bejaia University, and who grew up amongst Berbers. They took part in a forum theatre course I ran at their University to explore EFL learner identity. Adopting an idiographic case-by-case phenomenological analysis to the written stories of these three students brought my attention into the self-image they gave to themselves to articulate their identity. This study also looked at the factor of power relations in their experiences drawing on Bourdieu’s perspective. The findings of this phenomenological analysis revealed the impact of culture and ethnic norms on these students’ s freedom, desires, and transitions in education. This impact was at some stage distinctive. I discuss in this further in this paper.
Journal Article
The influence of brand color identity on brand association and loyalty
Purpose
This study aims to understand the specific attributes of a brand’s color identity in an investigation of the relationship between color identity, brand association and other factors, including brand loyalty.
Design/methodology/approach
Focus group interviews and open-ended questions were used initially to create items for the survey. After excluding insincere responses, 781 responses to the questionnaire were used for the analysis. Structural equation modeling was performed to test the hypotheses.
Findings
The results reveal that sub-factors that comprise the color identity construct are closely related to the components of brand association. All components of brand association, including brand attribution, brand benefits and brand attitude, were shown to have a positive impact on brand self-identification. In turn, brand self-identification was shown to have a positive impact on brand loyalty.
Research limitations/implications
The generalizability of the study’s findings is limited insofar as only three components of the visual identity of the airline company under study – its logo, airplane exteriors and cabin attendants’ uniforms – were used for the color image analysis.
Practical implications
In marketing, color choices play a critical role in building brand identity as they positively affect a company’s brand association in consumers’ minds. Previous studies on airline brands have focused mainly on systematic factors related to service, prices and scheduling.
Originality/value
Regarding brand identity, color is an important factor in visual communication. Among the psychological functions of color, it has a communication function that can most directly and effectively deliver message and meaning of a company to consumers.
Journal Article
Effect of platform gamification rewards on user stickiness
PurposeWith the development of e-commerce network platforms, platform enterprises have mostly completed the first stage of user accumulation during the start-up period. How to enhance users’ stickiness and stimulate their continual participation in platform business activities through innovation and platform design has become a decisive factor for platform enterprises. To increase the motivation of e-commerce platform users, this paper explores the positive impact of gamified rewards on platform user stickiness by dividing the gamified rewards design into social and functional rewards, and studies the mediating role of self-identification and the moderating role of perceived goal progress and information disclosure.Design/methodology/approachThis study applies the “S-O-R” (stimulus–organism–response) model as the theoretical basis for constructing a model of user stickiness for e-commerce platforms and subdivides gamified reward design into social rewards and functional rewards to explore how they affect platform user stickiness and the boundaries of the influencing mechanism.FindingsIt turns out both types of gamified rewards promote users’ perception of self-identification, which in turn affects the intention to continue using the platform. In addition, platforms with designs about users’ quantified self-behavior – perceived goal progress in the gaming experience can effectively enhance the effectiveness of users’ gamification rewards. Information disclosure moderates the relationship between the two types of gamification design and self-identification. For functional reward designs and social reward designs, information disclosure can improve users’ self-identification and therefore enhance users’ stickiness.Originality/valueThis study verifies the impact of gamification design on platform user stickiness, confirming the mediating role of self-identification and the moderating role of perceived goal progress and information disclosure, which has theoretical and practical implications for how platform enterprise can maintain user activity in the digital context.
Journal Article
The power of beliefs: how diversity advertising builds audience connectedness
Purpose
In response to the growing significance of diversity advertising, this study aims to investigate its impact on audience connectedness. This is an emerging metric crucial for gauging diversity advertising success. The study explores two paths via self-identification and belief congruence to understand how diversity advertisements resonate with individuals.
Design/methodology/approach
A quantitative study using partial least squares with survey data from 505 respondents was conducted.
Findings
Self-identification and belief congruence mediate the relationship between perceived diversity and audience connectedness. Belief congruence exhibits a stronger influence. Further, brand engagement reduces the relationship between belief congruence and connectedness. However, it strengthens the relationship between self-identity and connectedness.
Research limitations/implications
Future research should address why belief congruence holds more significance than self-identification. Additionally, research must explore the societal effects of diversity advertising, including strategies to engage those who feel disconnected.
Practical implications
The study underscores the positive social effects of diversity advertising for both marginalized and nonmarginalized audiences. It urges marketers to pursue audience connectedness. Strategies for achieving this include reflecting their target audience’s beliefs, perhaps highlighting real and lived experiences. Marketers should also consider self-identification through visual cues and customized messaging.
Originality/value
The study applies self-referencing theory to unravel the relationship between diversity advertising and audience connectedness. It reinforces the role of self-identification and expands the knowledge by demonstrating how connectedness can emerge through belief congruence. Additionally, the authors explore the subtle influence of brand engagement, a critical brand-related factor that shapes individuals’ responses to diversity advertising.
Journal Article