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Plaza Shopping, um centro de compras regional, tem que decidir como reagir à estratégia agressiva de seu principal concorrente, o Multimall, de atrair lojistas-âncora para seu empreendimento oferecendo-se a realizar investimentos milionários nas novas lojas. Alunos assumem o papel de Felipe Medeiros, superintendente do Plaza Shopping, que precisa decidir se retalia, fazendo contrapropostas agressivas também para tentar manter seus lojistas, ou acomoda e evitar entrar em uma guerra de ofertas.

This research investigates online consumer behavior in an e-commerce context with a focus on consumer online shopping cart use and subsequent cart abandonment. A model rooted in the Uses and Gratifications Theory, the Unified Theory of Acceptance and Use of Technology, and the concept of the purchase funnel is developed to explain the predicted relationships. Empirical findings based on clickstream data show that returning to an existing cart increases the subsequent cart use and decreases cart abandonment. Conversely, viewing clearance pages and viewing a large number of product reviews increases both cart use and cart abandonment. Browsing product pages decreases cart use, and increases cart abandonment. The moderating role of smartphone-based shopping is also examined, with the moderating effects primarily occurring early in the purchase funnel affecting cart use, and influencing cart abandonment to a smaller degree. Theoretical contributions and managerial implications for digital marketers are provided.

First, the purpose of this study is to examine the impact of situational variables, scarcity and serendipity, on online impulse buying (OIB) in Chinese social commerce (SC) environment. Second, the study further assesses the moderating role of five dimensions of hedonic shopping value. Data were gathered from 671 online shoppers who come from two metropolitan cities of China, Beijing, and Shanghai. Structure equation modeling utilized was generated by AMOS 23 version to test the study hypotheses. The results confirm that situational factors positively influence the online impulse buying among Chinese online shoppers in SC environment. Four dimensions of hedonic shopping value (social shopping, relaxation shopping, adventure shopping and idea shopping) positively moderate the relationship between serendipity and OIB; value shopping is insignificant with moderation effect. The finding is helpful to the online retailers and SC web developers by recommending them to take the scarcity and serendipity in their consideration. These factors have the potential to motivate the consumers to initiate the hedonic shopping aptitude to urge to buy impulsively. Unlike the previous work which remained unsuccessful in incorporating all factors into one study, this study has incorporated irrational and unplanned consumption along with rational and planned one in the same research.

Information on grocery shopping patterns is one key to understanding dietary changes in recent years in Spain. This report presents an overview of Spanish food shopping patterns in the adult population. A cross-sectional, nationally representative telephone survey was conducted in Spain. Individuals were asked about food shopping responsibility roles, types of visited food stores, time spent, additional behaviors while shopping, the influence of marketing/advertising and, in particular, fresh produce shopping profile. Binary logistic regression models were developed. The final random sample included 2026 respondents aged ≥18 years, of which 1223 were women and 803 were men. Women reported being in charge of most of the food shopping activities. Looking for best prices, more than looking for healthy or sustainable foods, seemed to be a general behavior. Supermarkets were the preferred retail spaces for food price consideration, convenience, variety and availability. Fresh produce shopping was associated with traditional markets and neighborhood stores in terms of reliance and personalized service. It is essential to highlight the importance of the role played by women. They are the main supporters concerned in preserving adequate dietary habits. Economic factors, more than health or food sustainability, are commonly considered by the population. Traditional markets may play an important role in preserving some healthy dietary habits of the Mediterranean food culture in Spain.

•Comprehensive insights into the five steps of the m-shopping journey.•Consider both drivers of initial adoption and m-shopping continuance intention.•Focus on both utilitarian and pleasure-seeking aspects to stimulate m-shopping.•Invest in hedonic value and quality to improve satisfaction and m-shopping continuance.•Enhance the shopping experience through suitable and pleasant mobile website and app. The penetration of mobile devices has reshaped consumers’ shopping journeys, drawing the attention of both scholars and practitioners. Over the last two decades, a rich strand of empirical studies across disciplines has been conducted on the factors underlying mobile shopping behavior. We provide and test a comprehensive framework for both the key drivers of consumers’ initial adoption and the continuance intention to use mobile devices for purchasing. To achieve this goal, we conduct a meta-analysis, in which we integrate the findings from the literature and apply a structural equation modeling approach. Our work builds on the existing theories (Technology Acceptance Model, Theory of Planned Behavior, and Unified Theory of Acceptance and Use of Technology) and offers an extensive understanding of the variables that shape mobile shopping behavior. Based on 207 articles, with 228 studies, 4,354 effect sizes, a total sample size of 68,944 shoppers, our findings show that mobile shopping is influenced by variables that reflect the evolution of technological innovations and the consequent improvement of the functionality and convenience of mobile devices (previous digital experience and ubiquity). Managerially, based on these findings, we provide a future research agenda and the key implications for firms to develop for a successful marketing strategy throughout the mobile customer journey. Companies should focus on both utilitarian and hedonic variables to stimulate the intention to use the mobile for the first time. In addition, to increase continuance intention to use mobile for shopping, they improve customer satisfaction, through enjoyment and the three dimensions of quality of the mobile channel. [Display omitted]

Airbnb adoption is growing in Indonesian cities, yet little is known about how its spatial dynamics intersect with urban features and tourism economies in cities of the Global South. This study presents a systematic spatial analysis of Airbnb performance in Indonesia, with a focus on Jakarta and Bandung. Using detailed performance data from AirDNA, we employ spatial autocorrelation and spatial regression models, specifically the Spatial Lag Model (SLM) and Spatial Error Model (SEM), to investigate the potential impact of urban amenities on Airbnb revenue. Our findings reveal distinct city-specific dynamics: in Bandung, Airbnb revenue is positively associated with the presence of restaurants and hotels but negatively correlated with concentrated commercial centres such as shopping malls, reflecting the city’s culinary-driven tourism economy. In contrast, in Jakarta, Airbnb revenue is strongly linked to shopping centres and restaurants, while hotels show no significant influence, suggesting Airbnb operates within differentiated market niches. These results underscore the critical role of local context and associated development policies in shaping platform economies, demonstrating that Airbnb’s performance cannot be generalised across cities, even within the same country. By highlighting the association between spatial factors and short-term rental markets in Indonesia, this paper contributes to the broader debate on sustainable tourism and platform urbanism in the Global South.

Purpose Despite the increasing relevance of seamless shopping experience in an omnichannel context, research on how seamless shopping experience affects customers’ word of mouth on social media (sWOM) remains scant. Based on the attribution theory, this study aims to investigate the effects of seamless shopping experience types on customers’ sWOM intentions from the perspective of smart-shopping feelings and validated the moderation role of shopping orientation. Design/methodology/approach Using a data set of 301 omnichannel customers, three scenario-based experiments were conducted to address the research questions. Findings An efficient and interconnected experience is more likely to positively affect sWOM intentions than an inefficient but interconnected experience. Furthermore, smart-shopping feelings were found to have a significant mediating effect. For experiential-oriented shoppers, the positive relationship between an efficient and interconnected experience, smart-shopping feelings and sWOM intentions was significantly strengthened. Originality/value This research contributes to the sWOM and omnichannel service experience literature by investigating the influences of seamless shopping experience types on customers’ sWOM intentions. This research also provides recommendations for designing and delivering a superior, seamless shopping experience for omnichannel shoppers.

Understanding the influence of store music on customers' shopping well-being has become a critical concern for retailers. This study explored the relationship between customers' perception of the pleasantness of store music and their shopping well-being, with a particular focus on the potential mediating effect of shopping values. We conducted a paper-based survey involving 272 shoppers at a department store in China. The findings indicated that perceived pleasantness of store music was positively associated with both hedonic and utilitarian shopping values, which, in turn, were positively related to customers' shopping well-being. Notably, both hedonic and utilitarian shopping values served as full mediators of the relationship between perceived pleasantness of store music and shopping well-being. We suggest that, to enhance customers' shopping well-being, retailers should select store music carefully to align with their target customers' shopping values.